Business phone system for construction, mining and forestry machinery and equipment rental and leasing companies
How construction, mining and forestry machinery and equipment rental and leasing companies use the phone, how big their teams are, where they operate, and what calling and texting cost on Callata versus per-seat pricing.
- U.S. establishments
- 5,495CBP 2023
- Employees
- 74,730mid-March 2023
- Avg. team
- 13.6employees per establishment
- Metro areas
- 301with published counts
Construction, mining and forestry machinery and equipment rental and leasing companies in the United States
County Business Patterns counted 5,495 construction, mining and forestry machinery and equipment rental and leasing companies in the U.S. in 2023 (NAICS 532412, Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing). They employed 74,730 people in mid-March and paid $6.8 billion in annual payroll. The average establishment has 13.6 employees. That is 1.6 establishments for every 100,000 residents.
Texas has the most (1,080), followed by California (580), Louisiana (278), and Florida (276). Relative to population, North Dakota leads with 9.4 per 100,000 residents, and Vermont has the fewest at 0.6.
| Measure | United States |
|---|---|
| Establishments | 5,495 |
| Mid-March employees | 74,730 |
| Annual payroll | $6,796,556,000 |
| Payroll per employee | $90,948 |
| Employees per establishment | 13.6 |
Source: Census County Business Patterns 2023.
Why the phone matters for construction, mining and forestry machinery and equipment rental and leasing companies
Equipment rental companies take reservations, delivery requests and breakdown calls from contractors on tight schedules. Missing a call can idle a job site.
Calls construction, mining and forestry machinery and equipment rental and leasing companies commonly handle:
- A contractor calls to rent an excavator for tomorrow.
- A customer calls about a machine that stopped working.
- A customer calls to extend a rental.
- The company calls a customer about pickup.
- A homeowner calls about renting a skid steer.
Texting and after-hours calls
Rental companies text delivery windows and pickup confirmations.
Early-morning calls before jobs start are common.
How big construction, mining and forestry machinery and equipment rental and leasing companies are
36.2% of U.S. construction, mining and forestry machinery and equipment rental and leasing companies with employees had fewer than five people in March 2023. 54.0% had fewer than ten. Most phone decisions in this industry are made for small teams, where one shared number and sensible routing matter more than a desk phone per person.
| Employment size | Establishments | Share |
|---|---|---|
| 1–4 employees | 1,986 | 36.2% |
| 5–9 employees | 980 | 17.8% |
| 10–19 employees | 1,435 | 26.1% |
| 20–49 employees | 875 | 15.9% |
| 50 or more employees | 217 | 4.0% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Construction, mining and forestry machinery and equipment rental and leasing companies by state
Establishment counts for the 50 states (and DC) where Census published a figure, with the rate per 100,000 residents.
| State | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| Texas | 1,080 | 18,564 | 3.5 |
| California | 580 | 7,242 | 1.5 |
| Louisiana | 278 | 5,095 | 6.0 |
| Florida | 276 | 4,191 | 1.2 |
| Pennsylvania | 170 | 2,216 | 1.3 |
| Oklahoma | 159 | 1,704 | 3.9 |
| Georgia | 146 | — | 1.3 |
| New York | 140 | 1,677 | 0.7 |
| Ohio | 136 | 1,918 | 1.1 |
| Colorado | 130 | 1,287 | 2.2 |
| Illinois | 127 | 1,371 | 1.0 |
| Alabama | 112 | 1,282 | 2.2 |
| North Carolina | 110 | 1,530 | 1.0 |
| Washington | 108 | 1,097 | 1.4 |
| Arizona | 104 | 1,505 | 1.4 |
| Utah | 101 | 1,446 | 2.9 |
| Tennessee | 100 | 1,040 | 1.4 |
| Virginia | 97 | — | 1.1 |
| New Jersey | 95 | 1,583 | 1.0 |
| Nevada | 94 | 471 | 2.9 |
| Massachusetts | 82 | 827 | 1.1 |
| Missouri | 79 | 815 | 1.3 |
| Michigan | 75 | 1,303 | 0.7 |
| North Dakota | 75 | 996 | 9.4 |
| South Carolina | 72 | — | 1.3 |
| Oregon | 70 | 607 | 1.6 |
| Indiana | 66 | 1,153 | 1.0 |
| New Mexico | 65 | 992 | 3.1 |
| Minnesota | 61 | 652 | 1.1 |
| Kentucky | 55 | — | 1.2 |
| Iowa | 54 | 795 | 1.7 |
| Wisconsin | 54 | 578 | 0.9 |
| Kansas | 53 | 401 | 1.8 |
| Maryland | 53 | 732 | 0.8 |
| Wyoming | 53 | 570 | 9.0 |
| Arkansas | 51 | 628 | 1.7 |
| Mississippi | 43 | 386 | 1.5 |
| Montana | 39 | 363 | 3.4 |
| Alaska | 38 | 350 | 5.1 |
| Idaho | 37 | 232 | 1.8 |
| Nebraska | 32 | 414 | 1.6 |
| Connecticut | 31 | 418 | 0.8 |
| West Virginia | 28 | — | 1.6 |
| New Hampshire | 20 | 180 | 1.4 |
| Delaware | 13 | 159 | 1.2 |
| Hawaii | 13 | 76 | 0.9 |
| South Dakota | 12 | 105 | 1.3 |
| Maine | 11 | 133 | 0.8 |
| Rhode Island | 11 | 151 | 1.0 |
| Vermont | 4 | — | 0.6 |
Source: Census County Business Patterns 2023; Census Vintage 2024 state population estimates.
Largest metro areas for construction, mining and forestry machinery and equipment rental and leasing companies
Census published equipment rental company counts for 301 metro and micropolitan areas. The 25 largest:
| Area | Establishments | Employees |
|---|---|---|
| Houston, TX | 263 | 4,969 |
| Los Angeles, CA | 146 | 1,796 |
| Dallas, TX | 138 | 2,298 |
| New York, NY-NJ | 137 | 2,007 |
| Riverside, CA | 89 | 878 |
| Chicago, IL-IN | 84 | 893 |
| Lafayette, LA | 81 | 1,757 |
| Midland, TX | 79 | 1,746 |
| Atlanta, GA | 76 | — |
| Las Vegas, NV | 71 | 355 |
| Odessa, TX | 70 | 938 |
| Phoenix, AZ | 68 | 1,109 |
| San Antonio, TX | 68 | 1,389 |
| Miami, FL | 66 | 1,297 |
| Philadelphia, PA-NJ-DE-MD | 63 | 946 |
| Oklahoma City, OK | 62 | 697 |
| Washington, DC-VA-MD-WV | 59 | 890 |
| Boston, MA-NH | 58 | 545 |
| Seattle, WA | 58 | 578 |
| Pittsburgh, PA | 55 | 857 |
| San Francisco, CA | 53 | 583 |
| Denver, CO | 53 | 697 |
| Austin, TX | 51 | — |
| Bakersfield, CA | 49 | 639 |
| San Diego, CA | 48 | 683 |
What a phone system costs an equipment rental company in the U.S.
The average U.S. equipment rental company has 13.6 employees, so the comparison uses a 14-person team. On a per-user plan that headcount sets the bill: $349.30 a month on Ooma Office Pro or $420.00 on RingCentral RingEX Core at list price (checked September 28, 2026). Callata comes to $279.00 a month for 14 users ($99 a month with 5 users included, then $20 per additional user), below both.
Over a year, that is $1,692 less than RingCentral for an equipment rental company in the U.S. of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $279.00 | $3,348.00 |
| Quo (Starter) | $19.00 per user | $266.00 | $3,192.00 |
| Nextiva (Core) | $23.00 per user | $322.00 | $3,864.00 |
| Ooma (Office Pro) | $24.95 per user | $349.30 | $4,191.60 |
| Dialpad (Standard) | $27.00 per user | $378.00 | $4,536.00 |
| RingCentral (RingEX Core) | $30.00 per user | $420.00 | $5,040.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
How Callata works for construction, mining and forestry machinery and equipment rental and leasing companies
Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.
Texting from a local number requires carrier registration (10DLC), a one-time $49 fee. Porting an existing number is free.
AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.
Frequently asked questions
How many construction, mining and forestry machinery and equipment rental and leasing companies are in the U.S.?
5,495 in 2023, according to Census County Business Patterns (NAICS 532412).
What does a phone system cost a 14-person equipment rental company?
$420.00 a month on RingCentral RingEX Core or $349.30 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $279.00 a month on Callata, where $99 covers the first 5 users.
Can construction, mining and forestry machinery and equipment rental and leasing companies keep their existing number?
Yes. Porting an existing number to Callata is free.
Can an AI agent answer calls for an equipment rental company?
Callata's optional AI receptionist, sales, support and scheduler agents can answer calls, take messages, text, email and transfer to your team. They identify themselves as AI and use prepaid AI minutes at $0.25 per minute.