Business phone system for retail bakeries in California
1,377 retail bakeries operated in California in 2023. Where they are, how big their teams are, and what phone service costs them.
- Establishments
- 1,377CBP 2023
- Employees
- 13,760mid-March 2023
- Per 100k residents
- 3.5U.S. 2.7
- State rank
- 1st of 51by count
How many retail bakeries operate in California
The Census Bureau counted 1,377 retail bakeries in California in its 2023 County Business Patterns (NAICS 311811). They employed 13,760 people in mid-March and reported $434.0 million in annual payroll. That is the 1st highest count among the 51 states and DC with published figures. Retail bakeries make up 0.13% of the 1,029,689 business establishments in the state.
Per 100,000 residents (2024 estimate) California has 3.5 retail bakeries, 28.8% above the national rate of 2.7. The average establishment has 10.0 employees against 9.5 nationally. Payroll per employee is $31,540, 15.5% above the U.S. figure of $27,296.
| Measure | California | United States |
|---|---|---|
| Establishments | 1,377 | 9,219 |
| Mid-March employees | 13,760 | 87,547 |
| Annual payroll | $433,987,000 | $2,389,649,000 |
| Employees per establishment | 10.0 | 9.5 |
| Payroll per employee | $31,540 | $27,296 |
| Establishments per 100,000 residents | 3.5 | 2.7 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Where retail bakeries in California are concentrated
Census published retail bakery counts for 24 metro or micropolitan areas that include part of California. The largest is Los Angeles, CA, with 600 establishments. Single-state metro and micropolitan areas account for 99% of the statewide total; the rest are outside any published area or in areas Census suppressed.
| Area | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| Los Angeles, CA | 600 | 5,627 | 4.6 |
| San Francisco, CA | 197 | 2,195 | 4.2 |
| San Diego, CA | 105 | 1,194 | 3.2 |
| Riverside, CA | 103 | 830 | 2.2 |
| San Jose, CA | 73 | 973 | 3.7 |
| Sacramento, CA | 47 | 631 | 1.9 |
| Salinas, CA | 31 | 335 | 7.1 |
| Oxnard, CA | 28 | 264 | 3.4 |
| Fresno, CA | 27 | 137 | 2.3 |
| Santa Rosa, CA | 20 | 170 | 4.1 |
| Bakersfield, CA | 16 | 101 | 1.7 |
| San Luis Obispo, CA | 16 | 141 | 5.7 |
| Santa Cruz, CA | 14 | 228 | 5.3 |
| Stockton, CA | 13 | 135 | 1.6 |
| Vallejo, CA | 13 | 153 | 2.9 |
| Visalia, CA | 12 | — | 2.5 |
| Santa Maria, CA | 10 | 129 | 2.2 |
| Eureka, CA | 10 | 162 | 7.6 |
| Modesto, CA | 9 | — | 1.6 |
| Merced, CA | 6 | 37 | 2.0 |
| Napa, CA | 4 | 30 | 3.0 |
| Chico, CA | 3 | — | 1.4 |
| Truckee, CA | 3 | — | 2.9 |
| Ukiah, CA | 3 | — | 3.4 |
Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.
Team sizes at retail bakeries in California
44.1% of California's retail bakeries with employees had fewer than five people in March 2023, compared with 48.1% nationally. 65.6% had fewer than ten. At that size the phone is shared, so routing (who rings, when, and what happens after hours) matters more than the number of desk phones.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 607 | 44.1% | 48.1% |
| 5–9 employees | 296 | 21.5% | 21.2% |
| 10–19 employees | 265 | 19.2% | 17.1% |
| 20–49 employees | 176 | 12.8% | 11.2% |
| 50 or more employees | 33 | 2.4% | 2.3% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
What retail bakeries in California use the phone for
Bakeries take custom cake and special orders by phone, and those orders carry detailed instructions. Recording and summarizing calls helps avoid mistakes.
Calls a retail bakery in California might handle in a typical week include:
- A customer calls to order a birthday cake.
- A café calls about a wholesale order.
- A customer calls about allergens.
What retail bakeries text about
Bakeries text order confirmations and pickup reminders.
Texting from a local number in California requires carrier registration (10DLC), a one-time $49 fee on Callata.
Callata vs. per-seat pricing for retail bakeries in California
Retail bakeries in California average 10.0 employees, so the comparison uses a 10-person team. Priced per seat, 10 users would run $300.00 a month on RingCentral RingEX Core and $249.50 on Ooma Office Pro (month-to-month list prices, checked September 28, 2026). Callata comes to $199.00 a month for 10 users ($99 a month with 5 users included, then $20 per additional user), below both.
Over a year, that is $1,212 less than RingCentral for a retail bakery in California of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $199.00 | $2,388.00 |
| Quo (Starter) | $19.00 per user | $190.00 | $2,280.00 |
| Nextiva (Core) | $23.00 per user | $230.00 | $2,760.00 |
| Ooma (Office Pro) | $24.95 per user | $249.50 | $2,994.00 |
| Dialpad (Standard) | $27.00 per user | $270.00 | $3,240.00 |
| RingCentral (RingEX Core) | $30.00 per user | $300.00 | $3,600.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Area codes in California
California has 41 geographic area codes in service according to NANPA. Callata includes up to 3 local numbers, so a retail bakery can hold a number in more than one of them.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 408 | 787 | Pacific | 1959 | 669 |
| 213 | 786 | Pacific | 1947 | 323, 738 |
| 310 | 786 | Pacific | 1991 | 424 |
| 323 | 786 | Pacific | 1998 | 213, 738 |
| 714 | 786 | Pacific | 1951 | 657 |
| 805 | 786 | Pacific | 1957 | 820 |
| 909 | 786 | Pacific | 1992 | 840 |
| 415 | 785 | Pacific | 1947 | 628 |
| 510 | 785 | Pacific | 1991 | 341 |
| 559 | 785 | Pacific | 1998 | 357 |
| 619 | 785 | Pacific | 1982 | 858 |
| 707 | 785 | Pacific | 1959 | 369 |
| 760 | 785 | Pacific | 1997 | 442 |
| 916 | 785 | Pacific | 1947 | 279 |
| 209 | 784 | Pacific | 1958 | 350 |
| 530 | 782 | Pacific | 1997 | 837 |
| 818 | 781 | Pacific | 1984 | 747 |
| 949 | 745 | Pacific | 1998 | none |
| 626 | 734 | Pacific | 1997 | none |
| 650 | 716 | Pacific | 1997 | none |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
How Callata works for retail bakeries in California
Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.
Porting a number you already use in California is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.
AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.
Frequently asked questions
How many retail bakeries are in California?
1,377 in 2023, according to Census County Business Patterns. They employed 13,760 people in mid-March.
Which California metro area has the most retail bakeries?
Los Angeles, CA, with 600 establishments in 2023.
What does a phone system cost a 10-person retail bakery?
$300.00 a month on RingCentral RingEX Core or $249.50 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $199.00 on Callata ($99 a month with 5 users included, then $20 per additional user).
Do I need to register to text customers from a California number?
Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.