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Business phone system for sporting goods stores in Alabama

262 sporting goods stores operated in Alabama in 2023. Where they are, how big their teams are, and what phone service costs them.

Establishments
262CBP 2023
Employees
3,759mid-March 2023
Per 100k residents
5.1U.S. 6.0
State rank
25th of 51by count

The sporting goods store industry in Alabama

Alabama had 262 sporting goods stores in 2023, according to Census County Business Patterns (NAICS 451110, Sporting Goods Stores). They employed 3,759 people in mid-March and reported $103.6 million in annual payroll. That is the 25th highest count among the 51 states and DC with published figures. Sporting goods stores make up 0.25% of the 105,720 business establishments in the state.

Per 100,000 residents (2024 estimate) Alabama has 5.1 sporting goods stores, 15.2% below the national rate of 6.0. The average establishment has 14.3 employees against 12.4 nationally. Payroll per employee is $27,563, 6.3% below the U.S. figure of $29,426.

Sporting goods stores: Alabama compared with the U.S., 2023
MeasureAlabamaUnited States
Establishments26220,373
Mid-March employees3,759252,338
Annual payroll$103,608,000 (moderate noise)$7,425,397,000
Employees per establishment14.312.4
Payroll per employee$27,563$29,426
Establishments per 100,000 residents5.16.0

Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.

Where sporting goods stores in Alabama are concentrated

Census published sporting goods store counts for 20 metro or micropolitan areas that include part of Alabama. The largest is Birmingham, AL, with 58 establishments. Single-state metro and micropolitan areas account for 90% of the statewide total; the rest are outside any published area or in areas Census suppressed.

Sporting goods stores by metro or micropolitan area, Alabama, 2023
AreaEstablishmentsEmployeesPer 100k residents
Birmingham, AL588584.9
Huntsville, AL305895.5
Mobile, AL253336.1
Daphne, AL232928.8
Columbus, GA-AL192435.9
Montgomery, AL183544.6
Tuscaloosa, AL122604.3
Auburn, AL101834.9
Scottsboro, AL92316.7
Dothan, AL8—5.2
Florence, AL71874.5
Anniston, AL7836.0
Decatur, AL6—3.8
Gadsden, AL61215.8
Albertville, AL6355.9
LaGrange, GA-AL5384.7
Cullman, AL3673.2
Talladega, AL3—3.3
Fort Payne, AL3264.1
Ozark, AL3206.0

Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.

Team sizes at sporting goods stores in Alabama

49.2% of Alabama's sporting goods stores with employees had fewer than five people in March 2023, compared with 49.2% nationally. 71.4% had fewer than ten. That is the size of team where a missed call usually means nobody was free, not that nobody was on staff.

Sporting goods stores in Alabama by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees12949.2%49.2%
5–9 employees5822.1%20.8%
10–19 employees259.5%15.9%
20–49 employees269.9%8.3%
50 or more employees249.2%5.9%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

What sporting goods stores in Alabama use the phone for

Sporting goods stores take calls about stock, team orders and services such as bike or ski tuning. Team and school orders involve many follow-up calls.

Typical inbound and outbound calls for sporting goods stores in Alabama:

Calls after closing time

After-hours calls are mostly stock questions.

Callata voicemail is transcribed and triaged for urgency, and business-hours routing decides where calls go once you close.

What a phone system costs a sporting goods store in Alabama

Sporting goods stores in Alabama average 14.3 employees, so the comparison uses a 14-person team. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 14 users on RingCentral RingEX Core cost $420.00 a month and 14 on Ooma Office Pro cost $349.30. On Callata the same 14 people cost $279.00 a month, less than either per-seat plan.

The annual difference against RingCentral's monthly list price comes to $1,692. Some vendors discount annual contracts; the table shows month-to-month prices.

Monthly list price for a 14-person sporting goods store
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$279.00$3,348.00
Quo (Starter)$19.00 per user$266.00$3,192.00
Nextiva (Core)$23.00 per user$322.00$3,864.00
Ooma (Office Pro)$24.95 per user$349.30$4,191.60
Dialpad (Standard)$27.00 per user$378.00$4,536.00
RingCentral (RingEX Core)$30.00 per user$420.00$5,040.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Area codes in Alabama

Alabama has 7 geographic area codes in service according to NANPA. You can choose local numbers in the area codes your customers know, subject to carrier inventory, or port your current number for free.

Area codes in Alabama by assigned exchanges
Area codeExchangesTime zoneIn service sinceOverlay with
256786Central1998938
205785Central1947659
334784Central1995483
251528Central2001none
938193Central2010256
659177Central2019205
48311Central2026334

Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.

How Callata works for sporting goods stores in Alabama

Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.

If you already have a number in Alabama, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.

Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.

Frequently asked questions

How many sporting goods stores are in Alabama?

262 in 2023, according to Census County Business Patterns. They employed 3,759 people in mid-March.

Which Alabama metro area has the most sporting goods stores?

Birmingham, AL, with 58 establishments in 2023.

What does a phone system cost a 14-person sporting goods store?

$420.00 a month on RingCentral RingEX Core or $349.30 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $279.00 on Callata ($99 a month with 5 users included, then $20 per additional user).

Do I need to register to text customers from a Alabama number?

Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.