Business phone system for sporting goods stores in Florida
1,612 sporting goods stores operated in Florida in 2023. Where they are, how big their teams are, and what phone service costs them.
- Establishments
- 1,612CBP 2023
- Employees
- 13,717mid-March 2023
- Per 100k residents
- 6.9U.S. 6.0
- State rank
- 2nd of 51by count
How many sporting goods stores operate in Florida
The Census Bureau counted 1,612 sporting goods stores in Florida in its 2023 County Business Patterns (NAICS 451110). They employed 13,717 people in mid-March and reported $424.0 million in annual payroll. That is the 2nd highest count among the 51 states and DC with published figures. Sporting goods stores make up 0.25% of the 645,575 business establishments in the state.
Per 100,000 residents (2024 estimate) Florida has 6.9 sporting goods stores, 15.1% above the national rate of 6.0. The average establishment has 8.5 employees against 12.4 nationally. Payroll per employee is $30,908, 5.0% above the U.S. figure of $29,426.
| Measure | Florida | United States |
|---|---|---|
| Establishments | 1,612 | 20,373 |
| Mid-March employees | 13,717 | 252,338 |
| Annual payroll | $423,970,000 | $7,425,397,000 |
| Employees per establishment | 8.5 | 12.4 |
| Payroll per employee | $30,908 | $29,426 |
| Establishments per 100,000 residents | 6.9 | 6.0 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Sporting goods stores by metro area in Florida
Census published sporting goods store counts for 26 metro or micropolitan areas that include part of Florida. The largest is Miami, FL, with 434 establishments. Single-state metro and micropolitan areas account for 99% of the statewide total; the rest are outside any published area or in areas Census suppressed.
| Area | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| Miami, FL | 434 | 3,303 | 6.7 |
| Tampa, FL | 230 | 1,860 | 6.7 |
| Orlando, FL | 148 | 1,500 | 5.0 |
| Jacksonville, FL | 102 | 1,043 | 5.8 |
| North Port, FL | 77 | 706 | 8.2 |
| Palm Bay, FL | 70 | 501 | 10.6 |
| Cape Coral, FL | 65 | 610 | 7.5 |
| Deltona, FL | 61 | 493 | 8.2 |
| Port St. Lucie, FL | 49 | 404 | 8.8 |
| Crestview, FL | 43 | 373 | 13.9 |
| Key West, FL | 36 | 261 | 44.5 |
| Lakeland, FL | 35 | 261 | 4.1 |
| Naples, FL | 35 | 386 | 8.4 |
| Pensacola, FL | 34 | 450 | 6.3 |
| Gainesville, FL | 26 | 325 | 7.2 |
| Ocala, FL | 25 | 264 | 5.8 |
| Tallahassee, FL | 24 | 325 | 6.0 |
| Panama City, FL | 24 | 173 | 10.6 |
| Homosassa Springs, FL | 19 | 58 | 11.2 |
| Sebastian, FL | 15 | 81 | 8.7 |
| Punta Gorda, FL | 12 | 45 | 5.7 |
| Wildwood, FL | 11 | 97 | 7.1 |
| Sebring, FL | 6 | 12 | 5.5 |
| Lake City, FL | 6 | — | 8.1 |
| Palatka, FL | 3 | — | 3.9 |
Top 25 of 26 areas by establishments. Source: Census CBP 2023.
Team sizes at sporting goods stores in Florida
56.9% of Florida's sporting goods stores with employees had fewer than five people in March 2023, compared with 49.2% nationally. 80.1% had fewer than ten. That is the size of team where a missed call usually means nobody was free, not that nobody was on staff.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 918 | 56.9% | 49.2% |
| 5–9 employees | 374 | 23.2% | 20.8% |
| 10–19 employees | 168 | 10.4% | 15.9% |
| 20–49 employees | 98 | 6.1% | 8.3% |
| 50 or more employees | 54 | 3.3% | 5.9% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
What sporting goods stores in Florida use the phone for
Sporting goods stores take calls about stock, team orders and services such as bike or ski tuning. Team and school orders involve many follow-up calls.
Typical inbound and outbound calls for sporting goods stores in Florida:
- A customer calls to check stock.
- A customer calls about a fishing license.
- A coach calls about team uniforms.
Calls after closing time
After-hours calls are mostly stock questions.
Callata voicemail is transcribed and triaged for urgency, and business-hours routing decides where calls go once you close.
Phone system pricing for a 9-person sporting goods store
Sporting goods stores in Florida average 8.5 employees, so the comparison uses a 9-person team. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 9 users on RingCentral RingEX Core cost $270.00 a month and 9 on Ooma Office Pro cost $224.55. On Callata the same 9 people cost $179.00 a month, less than either per-seat plan.
The annual difference against RingCentral's monthly list price comes to $1,092. Some vendors discount annual contracts; the table shows month-to-month prices.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $179.00 | $2,148.00 |
| Quo (Starter) | $19.00 per user | $171.00 | $2,052.00 |
| Nextiva (Core) | $23.00 per user | $207.00 | $2,484.00 |
| Ooma (Office Pro) | $24.95 per user | $224.55 | $2,694.60 |
| Dialpad (Standard) | $27.00 per user | $243.00 | $2,916.00 |
| RingCentral (RingEX Core) | $30.00 per user | $270.00 | $3,240.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Area codes in Florida
Florida has 23 geographic area codes in service according to NANPA. You can choose local numbers in the area codes your customers know, subject to carrier inventory, or port your current number for free.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 407 | 786 | Eastern | 1988 | 321, 689 |
| 561 | 786 | Eastern | 1996 | 728 |
| 786 | 786 | Eastern | 1998 | 305, 645 |
| 850 | 785 | Eastern and Central | 1997 | 448 |
| 904 | 785 | Eastern | 1965 | 324 |
| 305 | 784 | Eastern | 1947 | 645, 786 |
| 813 | 783 | Eastern | 1953 | 656 |
| 954 | 776 | Eastern | 1995 | 754 |
| 352 | 711 | Eastern | 1995 | none |
| 727 | 625 | Eastern | 1998 | none |
| 239 | 521 | Eastern | 2002 | none |
| 321 | 501 | Eastern | 1999 | none |
| 941 | 484 | Eastern | 1995 | none |
| 863 | 471 | Eastern | 1999 | none |
| 386 | 459 | Eastern | 2001 | none |
| 772 | 313 | Eastern | 2002 | none |
| 689 | 235 | Eastern | 2019 | 321, 407 |
| 754 | 215 | Eastern | 2001 | 954 |
| 448 | 118 | Eastern and Central | 2021 | 850 |
| 656 | 98 | Eastern | 2022 | 813 |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
How Callata works for sporting goods stores in Florida
For $99 a month, Callata puts a team of up to 5 on one plan ($20 for each person after that): up to 3 local numbers, unlimited inbound calls, a pooled allowance of 1,500 outbound US and Canada minutes per user, browser and cell calling, voicemail transcription with urgency triage, recorded calls with AI summaries and business-hours routing, with E911 on every number.
If you already have a number in Florida, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.
Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.
Frequently asked questions
How many sporting goods stores are in Florida?
1,612 in 2023, according to Census County Business Patterns. They employed 13,717 people in mid-March.
Which Florida metro area has the most sporting goods stores?
Miami, FL, with 434 establishments in 2023.
What does a phone system cost a 9-person sporting goods store?
$270.00 a month on RingCentral RingEX Core or $224.55 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $179.00 on Callata ($99 a month with 5 users included, then $20 per additional user).
Do I need to register to text customers from a Florida number?
Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.