Business phone system for sporting goods stores in Colorado
791 sporting goods stores operated in Colorado in 2023. Where they are, how big their teams are, and what phone service costs them.
- Establishments
- 791CBP 2023
- Employees
- 10,935mid-March 2023
- Per 100k residents
- 13.3U.S. 6.0
- State rank
- 5th of 51by count
Sporting goods stores in Colorado by the numbers
County Business Patterns counts 791 establishments in Colorado classified as Sporting Goods Stores (NAICS 451110) for 2023. They employed 10,935 people in mid-March and reported $319.1 million in annual payroll. That is the 5th highest count among the 51 states and DC with published figures. Sporting goods stores make up 0.43% of the 182,486 business establishments in the state.
Per 100,000 residents (2024 estimate) Colorado has 13.3 sporting goods stores, 121.7% above the national rate of 6.0. The average establishment has 13.8 employees against 12.4 nationally. Payroll per employee is $29,182, in line with the U.S. figure of $29,426.
| Measure | Colorado | United States |
|---|---|---|
| Establishments | 791 | 20,373 |
| Mid-March employees | 10,935 | 252,338 |
| Annual payroll | $319,102,000 | $7,425,397,000 |
| Employees per establishment | 13.8 | 12.4 |
| Payroll per employee | $29,182 | $29,426 |
| Establishments per 100,000 residents | 13.3 | 6.0 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Sporting goods stores by metro area in Colorado
Census published sporting goods store counts for 14 metro or micropolitan areas that include part of Colorado. The largest is Denver, CO, with 251 establishments. Single-state metro and micropolitan areas account for 89% of the statewide total; the rest are outside any published area or in areas Census suppressed.
| Area | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| Denver, CO | 251 | 3,936 | 8.2 |
| Edwards, CO | 68 | 618 | 125.2 |
| Colorado Springs, CO | 61 | 1,366 | 7.8 |
| Fort Collins, CO | 59 | 1,472 | 15.8 |
| Boulder, CO | 57 | 736 | 17.3 |
| Breckenridge, CO | 57 | 629 | 149.0 |
| Rifle, CO | 50 | 400 | 62.6 |
| Grand Junction, CO | 24 | 388 | 14.9 |
| Steamboat Springs, CO | 23 | 287 | 59.9 |
| Durango, CO | 17 | 147 | 29.9 |
| Greeley, CO | 16 | 141 | 4.3 |
| Montrose, CO | 11 | — | 24.6 |
| Pueblo, CO | 10 | 137 | 5.9 |
| Alamosa, CO | 3 | 27 | 10.7 |
Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.
Team sizes at sporting goods stores in Colorado
40.6% of Colorado's sporting goods stores with employees had fewer than five people in March 2023, compared with 49.2% nationally. 62.8% had fewer than ten. That is the size of team where a missed call usually means nobody was free, not that nobody was on staff.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 320 | 40.6% | 49.2% |
| 5–9 employees | 175 | 22.2% | 20.8% |
| 10–19 employees | 171 | 21.7% | 15.9% |
| 20–49 employees | 87 | 11.0% | 8.3% |
| 50 or more employees | 35 | 4.4% | 5.9% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Why the phone matters for sporting goods stores in Colorado
Sporting goods stores take calls about stock, team orders and services such as bike or ski tuning. Team and school orders involve many follow-up calls.
Typical inbound and outbound calls for sporting goods stores in Colorado:
- A coach calls about team uniforms.
- A customer calls about service on equipment.
- The store calls a customer when an order arrives.
After-hours calls
After-hours calls are mostly stock questions.
Callata voicemail is transcribed and triaged for urgency, and business-hours routing decides where calls go once you close.
Phone system pricing for a 14-person sporting goods store
Sporting goods stores in Colorado average 13.8 employees, so the comparison uses a 14-person team. On a per-user plan that headcount sets the bill: $349.30 a month on Ooma Office Pro or $420.00 on RingCentral RingEX Core at list price (checked September 28, 2026). On Callata the same 14 people cost $279.00 a month, less than either per-seat plan.
The annual difference against RingCentral's monthly list price comes to $1,692. Some vendors discount annual contracts; the table shows month-to-month prices.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $279.00 | $3,348.00 |
| Quo (Starter) | $19.00 per user | $266.00 | $3,192.00 |
| Nextiva (Core) | $23.00 per user | $322.00 | $3,864.00 |
| Ooma (Office Pro) | $24.95 per user | $349.30 | $4,191.60 |
| Dialpad (Standard) | $27.00 per user | $378.00 | $4,536.00 |
| RingCentral (RingEX Core) | $30.00 per user | $420.00 | $5,040.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Area codes in Colorado
Colorado has 6 geographic area codes in service according to NANPA. You can choose local numbers in the area codes your customers know, subject to carrier inventory, or port your current number for free.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 720 | 785 | Mountain | 1998 | 303, 983 |
| 303 | 784 | Mountain | 1947 | 720, 983 |
| 970 | 775 | Mountain | 1995 | 748 |
| 719 | 665 | Mountain | 1988 | none |
| 983 | 46 | Mountain | 2022 | 303, 720 |
| 748 | 0 | Mountain | 2025 | 970 |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
How Callata works for sporting goods stores in Colorado
Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.
If you already have a number in Colorado, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.
Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.
Frequently asked questions
How many sporting goods stores are in Colorado?
791 in 2023, according to Census County Business Patterns. They employed 10,935 people in mid-March.
Which Colorado metro area has the most sporting goods stores?
Denver, CO, with 251 establishments in 2023.
What does a phone system cost a 14-person sporting goods store?
$420.00 a month on RingCentral RingEX Core or $349.30 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $279.00 on Callata ($99 a month with 5 users included, then $20 per additional user).
Do I need to register to text customers from a Colorado number?
Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.