Business phone system for optical goods stores in Michigan
369 optical goods stores operated in Michigan in 2023. Where they are, how big their teams are, and what phone service costs them.
- Establishments
- 369CBP 2023
- Per 100k residents
- 3.6U.S. 3.4
- State rank
- 8th of 51by count
How many optical goods stores operate in Michigan
Michigan had 369 optical goods stores in 2023, according to Census County Business Patterns (NAICS 446130, Optical Goods Stores). That is the 8th highest count among the 51 states and DC with published figures. Optical goods stores make up 0.16% of the 229,564 business establishments in the state.
Per 100,000 residents (2024 estimate) Michigan has 3.6 optical goods stores, 5.6% above the national rate of 3.4.
| Measure | Michigan | United States |
|---|---|---|
| Establishments | 369 | 11,719 |
| Mid-March employees | 2,255 (high noise) | 79,762 (moderate noise) |
| Annual payroll | $107,275,000 (moderate noise) | $3,282,400,000 (moderate noise) |
| Employees per establishment | — | 6.8 |
| Payroll per employee | — | $41,152 |
| Establishments per 100,000 residents | 3.6 | 3.4 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Optical goods stores by metro area in Michigan
Census published optical goods store counts for 17 metro or micropolitan areas that include part of Michigan. The largest is Detroit, MI, with 184 establishments. Single-state metro and micropolitan areas account for 95% of the statewide total; the rest are outside any published area or in areas Census suppressed.
| Area | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| Detroit, MI | 184 | 1,245 | 4.2 |
| Grand Rapids, MI | 61 | — | 5.2 |
| Lansing, MI | 17 | — | 3.5 |
| Kalamazoo, MI | 15 | 54 | 5.7 |
| Ann Arbor, MI | 12 | 153 | 3.2 |
| South Bend, IN-MI | 11 | — | 3.4 |
| Saginaw, MI | 10 | — | 5.3 |
| Flint, MI | 9 | — | 2.2 |
| Jackson, MI | 8 | 32 | 5.0 |
| Traverse City, MI | 6 | 45 | 3.8 |
| Muskegon, MI | 5 | 23 | 2.8 |
| Battle Creek, MI | 5 | 31 | 3.7 |
| Monroe, MI | 4 | — | 2.6 |
| Sturgis, MI | 4 | — | 6.5 |
| Niles, MI | 3 | — | 2.0 |
| Holland, MI | 3 | — | 2.5 |
| Coldwater, MI | 3 | — | 6.5 |
Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.
Team sizes at optical goods stores in Michigan
49.9% of Michigan's optical goods stores with employees had fewer than five people in March 2023, compared with 47.4% nationally. 82.7% had fewer than ten. That is the size of team where a missed call usually means nobody was free, not that nobody was on staff.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 184 | 49.9% | 47.4% |
| 5–9 employees | 121 | 32.8% | 32.6% |
| 10–19 employees | 56 | 15.2% | 17.1% |
| 20–49 employees | 8 | 2.2% | 2.8% |
| 50 or more employees | 0 | 0.0% | 0.1% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
What optical goods stores in Michigan use the phone for
Optical shops sell and repair eyewear, so callers want order status, fitting appointments and repair help. A quick answer about whether glasses are ready saves an unnecessary trip.
Typical inbound and outbound calls for optical goods stores in Michigan:
- A customer calls about a broken frame.
- A customer calls to ask which insurance plans are accepted.
- A customer calls to ask whether new lenses are in.
After-hours calls
After-hours calls are usually order questions that can be returned the next day.
Callata voicemail is transcribed and triaged for urgency, and business-hours routing decides where calls go once you close.
Callata vs. per-seat pricing for optical goods stores in Michigan
The comparison uses a 7-person team, the rounded U.S. average for optical goods stores. Priced per seat, 7 users would run $210.00 a month on RingCentral RingEX Core and $174.65 on Ooma Office Pro (month-to-month list prices, checked September 28, 2026). On Callata the same 7 people cost $139.00 a month, less than either per-seat plan.
The annual difference against RingCentral's monthly list price comes to $852. Some vendors discount annual contracts; the table shows month-to-month prices.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $139.00 | $1,668.00 |
| Quo (Starter) | $19.00 per user | $133.00 | $1,596.00 |
| Nextiva (Core) | $23.00 per user | $161.00 | $1,932.00 |
| Ooma (Office Pro) | $24.95 per user | $174.65 | $2,095.80 |
| Dialpad (Standard) | $27.00 per user | $189.00 | $2,268.00 |
| RingCentral (RingEX Core) | $30.00 per user | $210.00 | $2,520.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Area codes in Michigan
Michigan has 13 geographic area codes in service according to NANPA. You can choose local numbers in the area codes your customers know, subject to carrier inventory, or port your current number for free.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 248 | 784 | Eastern | 1997 | 947 |
| 313 | 769 | Eastern | 1947 | 679 |
| 989 | 724 | Eastern | 2001 | none |
| 734 | 701 | Eastern | 1997 | 679 |
| 517 | 616 | Eastern | 1947 | none |
| 231 | 572 | Eastern | 1999 | none |
| 586 | 546 | Eastern | 2001 | none |
| 269 | 545 | Eastern | 2002 | none |
| 616 | 545 | Eastern | 1947 | none |
| 810 | 509 | Eastern | 1993 | none |
| 906 | 360 | Eastern and Central | 1961 | none |
| 947 | 211 | Eastern | 2002 | 248 |
| 679 | 0 | Eastern | 2025 | 313 |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
How Callata works for optical goods stores in Michigan
Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.
If you already have a number in Michigan, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.
Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.
Frequently asked questions
How many optical goods stores are in Michigan?
369 in 2023, according to Census County Business Patterns.
Which Michigan metro area has the most optical goods stores?
Detroit, MI, with 184 establishments in 2023.
What does a phone system cost a 7-person optical goods store?
$210.00 a month on RingCentral RingEX Core or $174.65 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $139.00 on Callata ($99 a month with 5 users included, then $20 per additional user).
Do I need to register to text customers from a Michigan number?
Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.