Business phone system for optical goods stores in Texas
1,056 optical goods stores operated in Texas in 2023. Where they are, how big their teams are, and what phone service costs them.
- Establishments
- 1,056CBP 2023
- Employees
- 6,070mid-March 2023
- Per 100k residents
- 3.4U.S. 3.4
- State rank
- 4th of 51by count
How many optical goods stores operate in Texas
Texas had 1,056 optical goods stores in 2023, according to Census County Business Patterns (NAICS 446130, Optical Goods Stores). They employed 6,070 people in mid-March and reported $242.5 million in annual payroll. That is the 4th highest count among the 51 states and DC with published figures. Optical goods stores make up 0.16% of the 670,878 business establishments in the state.
Per 100,000 residents (2024 estimate) Texas has 3.4 optical goods stores, 2.1% below the national rate of 3.4. The average establishment has 5.7 employees against 6.8 nationally. Payroll per employee is $39,958, 2.9% below the U.S. figure of $41,152.
| Measure | Texas | United States |
|---|---|---|
| Establishments | 1,056 | 11,719 |
| Mid-March employees | 6,070 (moderate noise) | 79,762 (moderate noise) |
| Annual payroll | $242,544,000 (moderate noise) | $3,282,400,000 (moderate noise) |
| Employees per establishment | 5.7 | 6.8 |
| Payroll per employee | $39,958 | $41,152 |
| Establishments per 100,000 residents | 3.4 | 3.4 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Optical goods stores by metro area in Texas
Census published optical goods store counts for 25 metro or micropolitan areas that include part of Texas. The largest is Dallas, TX, with 297 establishments. Single-state metro and micropolitan areas account for 98% of the statewide total; the rest are outside any published area or in areas Census suppressed.
| Area | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| Dallas, TX | 297 | — | 3.6 |
| Houston, TX | 264 | — | 3.4 |
| San Antonio, TX | 111 | 640 | 4.0 |
| Austin, TX | 88 | — | 3.5 |
| McAllen, TX | 33 | — | 3.6 |
| El Paso, TX | 30 | 153 | 3.4 |
| Brownsville, TX | 28 | 117 | 6.5 |
| Corpus Christi, TX | 24 | 153 | 5.3 |
| Laredo, TX | 20 | 95 | 7.3 |
| Lubbock, TX | 16 | 98 | 4.4 |
| Beaumont, TX | 15 | 70 | 3.8 |
| Waco, TX | 13 | — | 4.2 |
| College Station, TX | 13 | 93 | 4.5 |
| Tyler, TX | 12 | 70 | 4.8 |
| Abilene, TX | 11 | — | 6.0 |
| Killeen, TX | 10 | 59 | 2.0 |
| Odessa, TX | 8 | 42 | 4.7 |
| Midland, TX | 7 | 32 | 3.7 |
| San Angelo, TX | 7 | — | 5.8 |
| Longview, TX | 6 | — | 2.0 |
| Amarillo, TX | 6 | 35 | 2.2 |
| Victoria, TX | 6 | 43 | 6.1 |
| Sherman, TX | 4 | 32 | 2.7 |
| Wichita Falls, TX | 4 | 30 | 2.7 |
| Lufkin, TX | 4 | — | 4.5 |
Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.
Team sizes at optical goods stores in Texas
56.3% of Texas's optical goods stores with employees had fewer than five people in March 2023, compared with 47.4% nationally. 84.3% had fewer than ten. At that size the phone is shared, so routing (who rings, when, and what happens after hours) matters more than the number of desk phones.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 595 | 56.3% | 47.4% |
| 5–9 employees | 295 | 27.9% | 32.6% |
| 10–19 employees | 156 | 14.8% | 17.1% |
| 20–49 employees | 10 | 0.9% | 2.8% |
| 50 or more employees | 0 | 0.0% | 0.1% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Calls an optical goods store in Texas has to catch
Optical shops sell and repair eyewear, so callers want order status, fitting appointments and repair help. A quick answer about whether glasses are ready saves an unnecessary trip. That holds for optical goods stores in Texas as much as anywhere.
A few of the calls that come in to optical goods stores in Texas:
- The store calls a customer when an order arrives.
- A customer calls to ask which insurance plans are accepted.
- A customer calls to ask whether new lenses are in.
What optical goods stores text about
Order-ready texts and adjustment appointment reminders fit optical retail well.
Texting from a local number in Texas requires carrier registration (10DLC), a one-time $49 fee on Callata.
Callata vs. per-seat pricing for optical goods stores in Texas
Optical goods stores in Texas average 5.7 employees, so the comparison uses a 6-person team. On a per-user plan that headcount sets the bill: $149.70 a month on Ooma Office Pro or $180.00 on RingCentral RingEX Core at list price (checked September 28, 2026). Callata comes to $119.00 a month for 6 users ($99 a month with 5 users included, then $20 per additional user), below both.
Over a year, that is $732 less than RingCentral for an optical goods store in Texas of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $119.00 | $1,428.00 |
| Quo (Starter) | $19.00 per user | $114.00 | $1,368.00 |
| Nextiva (Core) | $23.00 per user | $138.00 | $1,656.00 |
| Ooma (Office Pro) | $24.95 per user | $149.70 | $1,796.40 |
| Dialpad (Standard) | $27.00 per user | $162.00 | $1,944.00 |
| RingCentral (RingEX Core) | $30.00 per user | $180.00 | $2,160.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Area codes in Texas
Texas has 29 geographic area codes in service according to NANPA. Callata includes up to 3 local numbers, so an optical goods store can hold a number in more than one of them.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 281 | 786 | Central | 1996 | 346, 621, 713, 832 |
| 469 | 786 | Central | 1999 | 214, 945, 972 |
| 832 | 786 | Central | 1999 | 281, 346, 713 |
| 512 | 785 | Central | 1947 | 737 |
| 713 | 785 | Central | 1947 | 281, 346, 621, 832 |
| 972 | 785 | Central | 1996 | 214, 469, 945 |
| 210 | 784 | Central | 1992 | 726 |
| 214 | 784 | Central | 1947 | 469, 945, 972 |
| 817 | 780 | Central | 1953 | 682 |
| 903 | 771 | Central | 1990 | 430 |
| 346 | 752 | Central | 2014 | 281, 621, 713, 832 |
| 956 | 735 | Central | 1997 | none |
| 806 | 734 | Central | 1957 | none |
| 254 | 671 | Central | 1997 | none |
| 361 | 537 | Central | 1999 | none |
| 940 | 506 | Central | 1997 | none |
| 830 | 496 | Central | 1997 | none |
| 409 | 433 | Central | 1982 | none |
| 936 | 422 | Central | 2000 | none |
| 682 | 421 | Central | 2000 | 817 |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
How Callata works for optical goods stores in Texas
Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.
Porting a number you already use in Texas is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.
AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.
Frequently asked questions
How many optical goods stores are in Texas?
1,056 in 2023, according to Census County Business Patterns. They employed 6,070 people in mid-March.
Which Texas metro area has the most optical goods stores?
Dallas, TX, with 297 establishments in 2023.
What does a phone system cost a 6-person optical goods store?
$180.00 a month on RingCentral RingEX Core or $149.70 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $119.00 on Callata ($99 a month with 5 users included, then $20 per additional user).
Do I need to register to text customers from a Texas number?
Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.