CallataGuides

Business phone system for optical goods stores in Texas

1,056 optical goods stores operated in Texas in 2023. Where they are, how big their teams are, and what phone service costs them.

Establishments
1,056CBP 2023
Employees
6,070mid-March 2023
Per 100k residents
3.4U.S. 3.4
State rank
4th of 51by count

How many optical goods stores operate in Texas

Texas had 1,056 optical goods stores in 2023, according to Census County Business Patterns (NAICS 446130, Optical Goods Stores). They employed 6,070 people in mid-March and reported $242.5 million in annual payroll. That is the 4th highest count among the 51 states and DC with published figures. Optical goods stores make up 0.16% of the 670,878 business establishments in the state.

Per 100,000 residents (2024 estimate) Texas has 3.4 optical goods stores, 2.1% below the national rate of 3.4. The average establishment has 5.7 employees against 6.8 nationally. Payroll per employee is $39,958, 2.9% below the U.S. figure of $41,152.

Optical goods stores: Texas compared with the U.S., 2023
MeasureTexasUnited States
Establishments1,05611,719
Mid-March employees6,070 (moderate noise)79,762 (moderate noise)
Annual payroll$242,544,000 (moderate noise)$3,282,400,000 (moderate noise)
Employees per establishment5.76.8
Payroll per employee$39,958$41,152
Establishments per 100,000 residents3.43.4

Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.

Optical goods stores by metro area in Texas

Census published optical goods store counts for 25 metro or micropolitan areas that include part of Texas. The largest is Dallas, TX, with 297 establishments. Single-state metro and micropolitan areas account for 98% of the statewide total; the rest are outside any published area or in areas Census suppressed.

Optical goods stores by metro or micropolitan area, Texas, 2023
AreaEstablishmentsEmployeesPer 100k residents
Dallas, TX297—3.6
Houston, TX264—3.4
San Antonio, TX1116404.0
Austin, TX88—3.5
McAllen, TX33—3.6
El Paso, TX301533.4
Brownsville, TX281176.5
Corpus Christi, TX241535.3
Laredo, TX20957.3
Lubbock, TX16984.4
Beaumont, TX15703.8
Waco, TX13—4.2
College Station, TX13934.5
Tyler, TX12704.8
Abilene, TX11—6.0
Killeen, TX10592.0
Odessa, TX8424.7
Midland, TX7323.7
San Angelo, TX7—5.8
Longview, TX6—2.0
Amarillo, TX6352.2
Victoria, TX6436.1
Sherman, TX4322.7
Wichita Falls, TX4302.7
Lufkin, TX4—4.5

Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.

Team sizes at optical goods stores in Texas

56.3% of Texas's optical goods stores with employees had fewer than five people in March 2023, compared with 47.4% nationally. 84.3% had fewer than ten. At that size the phone is shared, so routing (who rings, when, and what happens after hours) matters more than the number of desk phones.

Optical goods stores in Texas by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees59556.3%47.4%
5–9 employees29527.9%32.6%
10–19 employees15614.8%17.1%
20–49 employees100.9%2.8%
50 or more employees00.0%0.1%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Calls an optical goods store in Texas has to catch

Optical shops sell and repair eyewear, so callers want order status, fitting appointments and repair help. A quick answer about whether glasses are ready saves an unnecessary trip. That holds for optical goods stores in Texas as much as anywhere.

A few of the calls that come in to optical goods stores in Texas:

What optical goods stores text about

Order-ready texts and adjustment appointment reminders fit optical retail well.

Texting from a local number in Texas requires carrier registration (10DLC), a one-time $49 fee on Callata.

Callata vs. per-seat pricing for optical goods stores in Texas

Optical goods stores in Texas average 5.7 employees, so the comparison uses a 6-person team. On a per-user plan that headcount sets the bill: $149.70 a month on Ooma Office Pro or $180.00 on RingCentral RingEX Core at list price (checked September 28, 2026). Callata comes to $119.00 a month for 6 users ($99 a month with 5 users included, then $20 per additional user), below both.

Over a year, that is $732 less than RingCentral for an optical goods store in Texas of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.

Monthly list price for a 6-person optical goods store
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$119.00$1,428.00
Quo (Starter)$19.00 per user$114.00$1,368.00
Nextiva (Core)$23.00 per user$138.00$1,656.00
Ooma (Office Pro)$24.95 per user$149.70$1,796.40
Dialpad (Standard)$27.00 per user$162.00$1,944.00
RingCentral (RingEX Core)$30.00 per user$180.00$2,160.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Area codes in Texas

Texas has 29 geographic area codes in service according to NANPA. Callata includes up to 3 local numbers, so an optical goods store can hold a number in more than one of them.

Area codes in Texas by assigned exchanges
Area codeExchangesTime zoneIn service sinceOverlay with
281786Central1996346, 621, 713, 832
469786Central1999214, 945, 972
832786Central1999281, 346, 713
512785Central1947737
713785Central1947281, 346, 621, 832
972785Central1996214, 469, 945
210784Central1992726
214784Central1947469, 945, 972
817780Central1953682
903771Central1990430
346752Central2014281, 621, 713, 832
956735Central1997none
806734Central1957none
254671Central1997none
361537Central1999none
940506Central1997none
830496Central1997none
409433Central1982none
936422Central2000none
682421Central2000817

Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.

How Callata works for optical goods stores in Texas

Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.

Porting a number you already use in Texas is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.

AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.

Frequently asked questions

How many optical goods stores are in Texas?

1,056 in 2023, according to Census County Business Patterns. They employed 6,070 people in mid-March.

Which Texas metro area has the most optical goods stores?

Dallas, TX, with 297 establishments in 2023.

What does a phone system cost a 6-person optical goods store?

$180.00 a month on RingCentral RingEX Core or $149.70 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $119.00 on Callata ($99 a month with 5 users included, then $20 per additional user).

Do I need to register to text customers from a Texas number?

Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.