Business phone system for dental offices in Michigan
3,795 dental offices operated in Michigan in 2023. Where they are, how big their teams are, and what phone service costs them.
- Establishments
- 3,795CBP 2023
- Employees
- 33,989mid-March 2023
- Per 100k residents
- 37.4U.S. 39.9
- State rank
- 9th of 51by count
The dental office industry in Michigan
Michigan had 3,795 dental offices in 2023, according to Census County Business Patterns (NAICS 621210, Offices of Dentists). They employed 33,989 people in mid-March and reported $2.0 billion in annual payroll. That is the 9th highest count among the 51 states and DC with published figures. Dental offices make up 1.7% of the 229,564 business establishments in the state.
Per 100,000 residents (2024 estimate) Michigan has 37.4 dental offices, 6.2% below the national rate of 39.9. The average establishment has 9.0 employees against 7.6 nationally. Payroll per employee is $60,252, in line with the U.S. figure of $60,718.
| Measure | Michigan | United States |
|---|---|---|
| Establishments | 3,795 | 135,665 |
| Mid-March employees | 33,989 | 1,028,889 |
| Annual payroll | $2,047,907,000 | $62,471,602,000 |
| Employees per establishment | 9.0 | 7.6 |
| Payroll per employee | $60,252 | $60,718 |
| Establishments per 100,000 residents | 37.4 | 39.9 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Dental offices by metro area in Michigan
Census published dental office counts for 35 metro or micropolitan areas that include part of Michigan. The largest is Detroit, MI, with 1,921 establishments. Single-state metro and micropolitan areas account for 96% of the statewide total; the rest are outside any published area or in areas Census suppressed.
| Area | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| Detroit, MI | 1,921 | 16,127 | 43.7 |
| Grand Rapids, MI | 410 | 4,362 | 34.8 |
| Ann Arbor, MI | 194 | 1,564 | 51.9 |
| Lansing, MI | 181 | 1,528 | 37.7 |
| Flint, MI | 147 | 1,526 | 36.5 |
| Kalamazoo, MI | 101 | 951 | 38.1 |
| South Bend, IN-MI | 89 | 919 | 27.4 |
| Traverse City, MI | 68 | 619 | 43.4 |
| Saginaw, MI | 63 | 595 | 33.6 |
| Muskegon, MI | 55 | 519 | 31.0 |
| Jackson, MI | 45 | 501 | 28.1 |
| Niles, MI | 44 | 335 | 28.8 |
| Battle Creek, MI | 43 | 302 | 32.1 |
| Midland, MI | 36 | 421 | 42.8 |
| Monroe, MI | 34 | 274 | 21.8 |
| Bay City, MI | 32 | 291 | 31.2 |
| Adrian, MI | 29 | 208 | 29.7 |
| Holland, MI | 25 | 214 | 20.4 |
| Marquette, MI | 25 | 205 | 36.8 |
| Petoskey, MI | 22 | 260 | 64.8 |
| Mount Pleasant, MI | 20 | 183 | 30.7 |
| Marinette, WI-MI | 19 | 158 | 29.1 |
| Owosso, MI | 18 | 154 | 26.5 |
| Escanaba, MI | 17 | 120 | 46.3 |
| Cadillac, MI | 14 | 163 | 28.2 |
Top 25 of 35 areas by establishments. Source: Census CBP 2023.
Team sizes at dental offices in Michigan
25.3% of Michigan's dental offices with employees had fewer than five people in March 2023, compared with 37.7% nationally. 64.1% had fewer than ten. At that size the phone is shared, so routing (who rings, when, and what happens after hours) matters more than the number of desk phones.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 958 | 25.3% | 37.7% |
| 5–9 employees | 1,475 | 38.9% | 35.4% |
| 10–19 employees | 1,139 | 30.0% | 22.0% |
| 20–49 employees | 209 | 5.5% | 4.5% |
| 50 or more employees | 13 | 0.3% | 0.4% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Calls a dental office in Michigan has to catch
Dental appointments are booked, moved and confirmed by phone, and a new patient whose call goes unanswered can simply dial the next practice on the list. Front desks also juggle insurance questions and hygiene recalls while patients are standing at the counter. That holds for dental offices in Michigan as much as anywhere.
A few of the calls that come in to dental offices in Michigan:
- A specialist's office calls to coordinate a referral.
- A new patient calls to ask whether the practice accepts their insurance plan.
- The front desk calls a list of patients who are overdue for a cleaning.
What dental offices text about
Dental front desks text appointment confirmations, reschedule requests and simple directions to the office.
Texting from a local number in Michigan requires carrier registration (10DLC), a one-time $49 fee on Callata.
Callata vs. per-seat pricing for dental offices in Michigan
Dental offices in Michigan average 9.0 employees, so the comparison uses a 9-person team. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 9 users on RingCentral RingEX Core cost $270.00 a month and 9 on Ooma Office Pro cost $224.55. Callata comes to $179.00 a month for 9 users ($99 a month with 5 users included, then $20 per additional user), below both.
Over a year, that is $1,092 less than RingCentral for a dental office in Michigan of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $179.00 | $2,148.00 |
| Quo (Starter) | $19.00 per user | $171.00 | $2,052.00 |
| Nextiva (Core) | $23.00 per user | $207.00 | $2,484.00 |
| Ooma (Office Pro) | $24.95 per user | $224.55 | $2,694.60 |
| Dialpad (Standard) | $27.00 per user | $243.00 | $2,916.00 |
| RingCentral (RingEX Core) | $30.00 per user | $270.00 | $3,240.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Area codes in Michigan
Michigan has 13 geographic area codes in service according to NANPA. Callata includes up to 3 local numbers, so a dental office can hold a number in more than one of them.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 248 | 784 | Eastern | 1997 | 947 |
| 313 | 769 | Eastern | 1947 | 679 |
| 989 | 724 | Eastern | 2001 | none |
| 734 | 701 | Eastern | 1997 | 679 |
| 517 | 616 | Eastern | 1947 | none |
| 231 | 572 | Eastern | 1999 | none |
| 586 | 546 | Eastern | 2001 | none |
| 269 | 545 | Eastern | 2002 | none |
| 616 | 545 | Eastern | 1947 | none |
| 810 | 509 | Eastern | 1993 | none |
| 906 | 360 | Eastern and Central | 1961 | none |
| 947 | 211 | Eastern | 2002 | 248 |
| 679 | 0 | Eastern | 2025 | 313 |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
How Callata works for dental offices in Michigan
Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.
Porting a number you already use in Michigan is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.
AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.
Practices that handle protected health information should review their own privacy obligations before recording calls, enabling AI summaries or texting appointment details, and keep clinical conversations out of text messages unless their policies allow it.
Frequently asked questions
How many dental offices are in Michigan?
3,795 in 2023, according to Census County Business Patterns. They employed 33,989 people in mid-March.
Which Michigan metro area has the most dental offices?
Detroit, MI, with 1,921 establishments in 2023.
What does a phone system cost a 9-person dental office?
$270.00 a month on RingCentral RingEX Core or $224.55 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $179.00 on Callata ($99 a month with 5 users included, then $20 per additional user).
Do I need to register to text customers from a Michigan number?
Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.