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Business phone system for beer, wine and liquor stores in Iowa

183 beer, wine and liquor stores operated in Iowa in 2023. Where they are, how big their teams are, and what phone service costs them.

Establishments
183CBP 2023
Employees
669mid-March 2023
Per 100k residents
5.6U.S. 10.7
State rank
35th of 51by count

The liquor store industry in Iowa

County Business Patterns counts 183 establishments in Iowa classified as Beer, Wine, and Liquor Stores (NAICS 445310) for 2023. They employed 669 people in mid-March and reported $15.1 million in annual payroll. That is the 35th highest count among the 51 states and DC with published figures. Beer, wine and liquor stores make up 0.22% of the 83,321 business establishments in the state.

Per 100,000 residents (2024 estimate) Iowa has 5.6 beer, wine and liquor stores, 47.3% below the national rate of 10.7. The average establishment has 3.7 employees against 5.3 nationally. Payroll per employee is $22,575, 19.8% below the U.S. figure of $28,143.

Beer, wine and liquor stores: Iowa compared with the U.S., 2023
MeasureIowaUnited States
Establishments18336,433
Mid-March employees669 (moderate noise)193,533
Annual payroll$15,103,000$5,446,519,000
Employees per establishment3.75.3
Payroll per employee$22,575$28,143
Establishments per 100,000 residents5.610.7

Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.

Iowa's largest markets for beer, wine and liquor stores

Census published liquor store counts for 14 metro or micropolitan areas that include part of Iowa. The largest is Omaha, NE-IA, with 44 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 63% of the statewide total; the rest are outside any published area or in areas Census suppressed.

Beer, wine and liquor stores by metro or micropolitan area, Iowa, 2023
AreaEstablishmentsEmployeesPer 100k residents
Omaha, NE-IA442944.4
Des Moines, IA40—5.3
Davenport, IA-IL22755.8
Cedar Rapids, IA17526.1
Iowa City, IA16508.8
Waterloo, IA12557.1
Mason City, IA71614.1
Sioux City, IA-NE-SD5—3.4
Ames, IA5393.9
Fort Dodge, IA51013.5
Dubuque, IA4144.0
Clinton, IA458.7
Marshalltown, IA3127.4
Pella, IA3—8.8

Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.

Team sizes at beer, wine and liquor stores in Iowa

69.4% of Iowa's beer, wine and liquor stores with employees had fewer than five people in March 2023, compared with 61.7% nationally. 94.0% had fewer than ten. That is the size of team where a missed call usually means nobody was free, not that nobody was on staff.

Beer, wine and liquor stores in Iowa by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees12769.4%61.7%
5–9 employees4524.6%24.8%
10–19 employees116.0%10.2%
20–49 employeesnot published—2.9%
50 or more employees00.0%0.3%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

What beer, wine and liquor stores in Iowa use the phone for

Liquor stores field calls about stock, special orders and event quantities. Calls from event planners and restaurants are often time-sensitive.

Typical inbound and outbound calls for beer, wine and liquor stores in Iowa:

Calls after closing time

After-hours calls are mostly stock and hours questions.

Callata voicemail is transcribed and triaged for urgency, and business-hours routing decides where calls go once you close.

What a phone system costs a liquor store in Iowa

Beer, wine and liquor stores in Iowa average 3.7 employees, so the comparison uses a 4-person team. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 4 users on RingCentral RingEX Core cost $120.00 a month and 4 on Ooma Office Pro cost $99.80. On Callata the same 4 people cost $99.00 a month, less than either per-seat plan.

The annual difference against RingCentral's monthly list price comes to $252. Some vendors discount annual contracts; the table shows month-to-month prices.

Monthly list price for a 4-person liquor store
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$99.00$1,188.00
Quo (Starter)$19.00 per user$76.00$912.00
Nextiva (Core)$23.00 per user$92.00$1,104.00
Ooma (Office Pro)$24.95 per user$99.80$1,197.60
Dialpad (Standard)$27.00 per user$108.00$1,296.00
RingCentral (RingEX Core)$30.00 per user$120.00$1,440.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Area codes in Iowa

Iowa has 5 geographic area codes in service according to NANPA. You can choose local numbers in the area codes your customers know, subject to carrier inventory, or port your current number for free.

Area codes in Iowa by assigned exchanges
Area codeExchangesTime zoneIn service sinceOverlay with
712633Central1947none
641584Central2000none
515578Central1947none
319565Central1947none
563388Central2001none

Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.

How Callata works for beer, wine and liquor stores in Iowa

Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.

If you already have a number in Iowa, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.

Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.

Frequently asked questions

How many beer, wine and liquor stores are in Iowa?

183 in 2023, according to Census County Business Patterns. They employed 669 people in mid-March.

Which Iowa metro area has the most beer, wine and liquor stores?

Omaha, NE-IA, with 44 establishments in 2023.

What does a phone system cost a 4-person liquor store?

$120.00 a month on RingCentral RingEX Core or $99.80 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $99.00 on Callata ($99 a month with 5 users included, then $20 per additional user).

Do I need to register to text customers from a Iowa number?

Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.