Business phone system for beer, wine and liquor stores in New Jersey

Beer, wine and liquor stores in New Jersey by the numbers

County Business Patterns counts 1,793 establishments in New Jersey classified as Beer, Wine, and Liquor Stores (NAICS 445310) for 2023. They employed 11,395 people in mid-March and reported $330.4 million in annual payroll. That is the 5th highest count among the 51 states and DC with published figures. Beer, wine and liquor stores make up 0.75% of the 237,968 business establishments in the state.

Per 100,000 residents (2024 estimate) New Jersey has 18.9 beer, wine and liquor stores, 76.2% above the national rate of 10.7. The average establishment has 6.4 employees against 5.3 nationally. Payroll per employee is $28,996, 3.0% above the U.S. figure of $28,143.

Where beer, wine and liquor stores in New Jersey are concentrated

Census published liquor store counts for 6 metro or micropolitan areas that include part of New Jersey. The largest is New York, NY-NJ, with 3,647 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 11% of the statewide total; the rest are outside any published area or in areas Census suppressed.

Team sizes at beer, wine and liquor stores in New Jersey

59.7% of New Jersey's beer, wine and liquor stores with employees had fewer than five people in March 2023, compared with 61.7% nationally. 83.1% had fewer than ten. At that size the phone is shared, so routing (who rings, when, and what happens after hours) matters more than the number of desk phones.

What beer, wine and liquor stores in New Jersey use the phone for

Liquor stores field calls about stock, special orders and event quantities. Calls from event planners and restaurants are often time-sensitive.

Calls a liquor store in New Jersey might handle in a typical week include:

• An event planner calls about a large order.
• The store calls a customer when an order arrives.
• A customer calls about a special order.

Texting customers

Stores text special-order notices.

Texting from a local number in New Jersey requires carrier registration (10DLC), a one-time $49 fee on Callata.

Callata vs. per-seat pricing for beer, wine and liquor stores in New Jersey

Beer, wine and liquor stores in New Jersey average 6.4 employees, so the comparison uses a 6-person team. Priced per seat, 6 users would run $180.00 a month on RingCentral RingEX Core and $149.70 on Ooma Office Pro (month-to-month list prices, checked September 28, 2026). Callata comes to $119.00 a month for 6 users ($99 a month with 5 users included, then $20 per additional user), below both.

Over a year, that is $732 less than RingCentral for a liquor store in New Jersey of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.

Area codes in New Jersey

New Jersey has 10 geographic area codes in service according to NANPA. Callata includes up to 3 local numbers, so a liquor store can hold a number in more than one of them.

How Callata works for beer, wine and liquor stores in New Jersey

Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.

Porting a number you already use in New Jersey is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.

AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.