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Business phone system for insurance agencies and brokerages in Massachusetts

2,065 insurance agencies and brokerages operated in Massachusetts in 2023. Where they are, how big their teams are, and what phone service costs them.

Establishments
2,065CBP 2023
Employees
19,519mid-March 2023
Per 100k residents
28.9U.S. 39.3
State rank
23rd of 51by count

The insurance agency industry in Massachusetts

Massachusetts had 2,065 insurance agencies and brokerages in 2023, according to Census County Business Patterns (NAICS 524210, Insurance Agencies and Brokerages). They employed 19,519 people in mid-March and reported $2.2 billion in annual payroll. That is the 23rd highest count among the 51 states and DC with published figures. Insurance agencies and brokerages make up 1.1% of the 183,767 business establishments in the state.

Per 100,000 residents (2024 estimate) Massachusetts has 28.9 insurance agencies and brokerages, 26.4% below the national rate of 39.3. The average establishment has 9.5 employees against 6.1 nationally. Payroll per employee is $113,270, 24.7% above the U.S. figure of $90,831.

Insurance agencies and brokerages: Massachusetts compared with the U.S., 2023
MeasureMassachusettsUnited States
Establishments2,065133,728
Mid-March employees19,519818,561
Annual payroll$2,210,922,000$74,350,546,000
Employees per establishment9.56.1
Payroll per employee$113,270$90,831
Establishments per 100,000 residents28.939.3

Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.

Massachusetts's largest markets for insurance agencies and brokerages

Census published insurance agency counts for 10 metro or micropolitan areas that include part of Massachusetts. The largest is Boston, MA-NH, with 1,502 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 26% of the statewide total; the rest are outside any published area or in areas Census suppressed.

Insurance agencies and brokerages by metro or micropolitan area, Massachusetts, 2023
AreaEstablishmentsEmployeesPer 100k residents
Boston, MA-NH1,50212,91329.9
Providence, RI-MA4633,23927.2
Worcester, MA2361,89126.8
Springfield, MA1191,82525.6
Barnstable Town, MA8139934.8
Amherst Town, MA3829623.0
Pittsfield, MA3114624.1
Greenfield, MA14—19.8
Vineyard Haven, MA76233.2
Nantucket, MA43427.3

Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.

Team sizes at insurance agencies and brokerages in Massachusetts

60.0% of Massachusetts's insurance agencies and brokerages with employees had fewer than five people in March 2023, compared with 72.3% nationally. 81.6% had fewer than ten. At that size the phone is shared, so routing (who rings, when, and what happens after hours) matters more than the number of desk phones.

Insurance agencies and brokerages in Massachusetts by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees1,23860.0%72.3%
5–9 employees44721.6%17.6%
10–19 employees2039.8%6.0%
20–49 employees1165.6%2.7%
50 or more employees613.0%1.4%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Calls an insurance agency in Massachusetts has to catch

Insurance agencies take quote requests, policy changes and claims questions, and a caller shopping for a quote may only call one or two agencies. Recording calls and summarizing them also helps agencies document what a client asked for.

A few of the calls that come in to insurance agencies and brokerages in Massachusetts:

Business texting for insurance agencies and brokerages

Agencies text ID-card reminders, renewal notices and requests for documents.

Texting from a local number in Massachusetts requires carrier registration (10DLC), a one-time $49 fee on Callata.

Callata vs. per-seat pricing for insurance agencies and brokerages in Massachusetts

Insurance agencies and brokerages in Massachusetts average 9.5 employees, so the comparison uses a 9-person team. Priced per seat, 9 users would run $270.00 a month on RingCentral RingEX Core and $224.55 on Ooma Office Pro (month-to-month list prices, checked September 28, 2026). Callata comes to $179.00 a month for 9 users ($99 a month with 5 users included, then $20 per additional user), below both.

Over a year, that is $1,092 less than RingCentral for an insurance agency in Massachusetts of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.

Monthly list price for a 9-person insurance agency
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$179.00$2,148.00
Quo (Starter)$19.00 per user$171.00$2,052.00
Nextiva (Core)$23.00 per user$207.00$2,484.00
Ooma (Office Pro)$24.95 per user$224.55$2,694.60
Dialpad (Standard)$27.00 per user$243.00$2,916.00
RingCentral (RingEX Core)$30.00 per user$270.00$3,240.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Area codes in Massachusetts

Massachusetts has 9 geographic area codes in service according to NANPA. Callata includes up to 3 local numbers, so an insurance agency can hold a number in more than one of them.

Area codes in Massachusetts by assigned exchanges
Area codeExchangesTime zoneIn service sinceOverlay with
978773Eastern1997351
781769Eastern1997339
617768Eastern1947857
508749Eastern1988774
413602Eastern1947none
774524Eastern2001508
857362Eastern2001617
339104Eastern2001781
35192Eastern2001978

Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.

How Callata works for insurance agencies and brokerages in Massachusetts

For $99 a month, Callata puts a team of up to 5 on one plan ($20 for each person after that): up to 3 local numbers, unlimited inbound calls, a pooled allowance of 1,500 outbound US and Canada minutes per user, browser and cell calling, voicemail transcription with urgency triage, recorded calls with AI summaries and business-hours routing, with E911 on every number.

Porting a number you already use in Massachusetts is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.

AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.

Outbound sales calls and texts are subject to telemarketing and consent rules; get consent before marketing by phone or text.

Frequently asked questions

How many insurance agencies and brokerages are in Massachusetts?

2,065 in 2023, according to Census County Business Patterns. They employed 19,519 people in mid-March.

Which Massachusetts metro area has the most insurance agencies and brokerages?

Boston, MA-NH, with 1,502 establishments in 2023.

What does a phone system cost a 9-person insurance agency?

$270.00 a month on RingCentral RingEX Core or $224.55 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $179.00 on Callata ($99 a month with 5 users included, then $20 per additional user).

Do I need to register to text customers from a Massachusetts number?

Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.