Business phone system for graphic design services firms
How graphic design services firms use the phone, how big their teams are, where they operate, and what calling and texting cost on Callata versus per-seat pricing.
- U.S. establishments
- 15,828CBP 2023
- Employees
- 49,266mid-March 2023
- Avg. team
- 3.1employees per establishment
- Metro areas
- 386with published counts
Graphic design services firms in the United States
County Business Patterns counted 15,828 graphic design services firms in the U.S. in 2023 (NAICS 541430, Graphic Design Services). They employed 49,266 people in mid-March and paid $3.2 billion in annual payroll. The average establishment has 3.1 employees. That is 4.7 establishments for every 100,000 residents.
California has the most (2,709), followed by New York (1,365), Florida (1,334), and Texas (914). Relative to population, Vermont leads with 10.3 per 100,000 residents, and Mississippi has the fewest at 1.1.
| Measure | United States |
|---|---|
| Establishments | 15,828 |
| Mid-March employees | 49,266 |
| Annual payroll | $3,203,710,000 |
| Payroll per employee | $65,029 |
| Employees per establishment | 3.1 |
Source: Census County Business Patterns 2023.
Why the phone matters for graphic design services firms
Design studios are small and busy, and clients call with feedback, deadlines and new project inquiries. A business line separate from personal phones helps freelancers and small studios look established.
Calls graphic design services firms commonly handle:
- A client calls with feedback on a logo draft.
- A prospect calls about a rebrand.
- A printer calls with a file question.
- The studio calls a client to present concepts.
- A client calls about a rush deadline.
Texting and after-hours calls
Studios text proof notifications and deadline reminders.
After-hours calls are usually not urgent, except around print deadlines.
How big graphic design services firms are
84.3% of U.S. graphic design services firms with employees had fewer than five people in March 2023. 93.7% had fewer than ten. Most phone decisions in this industry are made for small teams, where one shared number and sensible routing matter more than a desk phone per person.
| Employment size | Establishments | Share |
|---|---|---|
| 1–4 employees | 13,348 | 84.3% |
| 5–9 employees | 1,489 | 9.4% |
| 10–19 employees | 662 | 4.2% |
| 20–49 employees | 270 | 1.7% |
| 50 or more employees | 58 | 0.4% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Graphic design services firms by state
Establishment counts for the 51 states (and DC) where Census published a figure, with the rate per 100,000 residents.
| State | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| California | 2,709 | 8,598 | 6.9 |
| New York | 1,365 | 4,268 | 6.9 |
| Florida | 1,334 | 3,172 | 5.7 |
| Texas | 914 | 2,847 | 2.9 |
| Illinois | 776 | 2,790 | 6.1 |
| Georgia | 589 | 1,527 | 5.3 |
| Colorado | 529 | 1,440 | 8.9 |
| North Carolina | 491 | 1,142 | 4.4 |
| Pennsylvania | 470 | 1,593 | 3.6 |
| Ohio | 442 | 1,829 | 3.7 |
| Washington | 434 | 1,293 | 5.5 |
| Oregon | 392 | 1,343 | 9.2 |
| New Jersey | 380 | 1,364 | 4.0 |
| Michigan | 363 | 1,421 | 3.6 |
| Minnesota | 351 | 996 | 6.1 |
| Virginia | 334 | 978 | 3.8 |
| Massachusetts | 314 | 1,085 | 4.4 |
| Arizona | 301 | 701 | 4.0 |
| Maryland | 291 | 842 | 4.6 |
| Indiana | 252 | 1,090 | 3.6 |
| Utah | 246 | 813 | 7.0 |
| Missouri | 242 | 874 | 3.9 |
| Wisconsin | 211 | 848 | 3.5 |
| South Carolina | 179 | 568 | 3.3 |
| Nevada | 150 | 457 | 4.6 |
| Tennessee | 147 | 451 | 2.0 |
| Oklahoma | 122 | 381 | 3.0 |
| Kentucky | 118 | 467 | 2.6 |
| Idaho | 116 | 272 | 5.8 |
| Iowa | 112 | 443 | 3.5 |
| Connecticut | 104 | 394 | 2.8 |
| Kansas | 104 | 292 | 3.5 |
| Louisiana | 82 | 271 | 1.8 |
| Alabama | 80 | 239 | 1.6 |
| Nebraska | 80 | 198 | 4.0 |
| Maine | 70 | 178 | 5.0 |
| Arkansas | 69 | 217 | 2.2 |
| Hawaii | 69 | — | 4.8 |
| Vermont | 67 | 161 | 10.3 |
| Montana | 62 | — | 5.5 |
| New Mexico | 55 | 122 | 2.6 |
| Rhode Island | 55 | 137 | 4.9 |
| District of Columbia | 49 | 331 | 7.0 |
| Delaware | 38 | 90 | 3.6 |
| New Hampshire | 36 | 164 | 2.6 |
| Mississippi | 32 | 84 | 1.1 |
| West Virginia | 30 | — | 1.7 |
| South Dakota | 23 | 54 | 2.5 |
| Wyoming | 22 | 37 | 3.7 |
| Alaska | 14 | — | 1.9 |
| North Dakota | 13 | — | 1.6 |
Source: Census County Business Patterns 2023; Census Vintage 2024 state population estimates.
Largest metro areas for graphic design services firms
Census published graphic design studio counts for 386 metro and micropolitan areas. The 25 largest:
| Area | Establishments | Employees |
|---|---|---|
| Los Angeles, CA | 1,463 | 4,662 |
| New York, NY-NJ | 1,450 | 4,605 |
| Chicago, IL-IN | 719 | 2,394 |
| Miami, FL | 542 | 1,223 |
| Atlanta, GA | 493 | 1,270 |
| San Francisco, CA | 416 | 1,589 |
| Washington, DC-VA-MD-WV | 320 | 1,084 |
| Dallas, TX | 312 | 930 |
| Denver, CO | 307 | 970 |
| Portland, OR-WA | 297 | 1,175 |
| Minneapolis, MN-WI | 296 | 870 |
| Philadelphia, PA-NJ-DE-MD | 290 | 1,070 |
| Seattle, WA | 270 | 853 |
| Boston, MA-NH | 253 | 963 |
| San Diego, CA | 246 | 693 |
| Phoenix, AZ | 230 | 589 |
| Houston, TX | 205 | 682 |
| Austin, TX | 198 | 496 |
| Orlando, FL | 188 | — |
| Tampa, FL | 171 | 451 |
| Riverside, CA | 170 | 485 |
| Detroit, MI | 163 | 718 |
| Baltimore, MD | 156 | 537 |
| St. Louis, MO-IL | 127 | 529 |
| Indianapolis, IN | 127 | 617 |
Callata vs. per-seat pricing for graphic design services firms in the U.S.
The average U.S. graphic design studio has 3.1 employees, so the comparison uses a 3-person team. Priced per seat, 3 users would run $90.00 a month on RingCentral RingEX Core and $74.85 on Ooma Office Pro (month-to-month list prices, checked September 28, 2026). Callata costs $99.00 a month ($99 a month with 5 users included, then $20 per additional user), so at this team size both per-seat plans are cheaper; Callata drops below them from 4 users.
At this team size the per-seat plans cost less than Callata's $99 base price, which already covers 5 users; Callata becomes the lower price from 4 users.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $99.00 | $1,188.00 |
| Quo (Starter) | $19.00 per user | $57.00 | $684.00 |
| Nextiva (Core) | $23.00 per user | $69.00 | $828.00 |
| Ooma (Office Pro) | $24.95 per user | $74.85 | $898.20 |
| Dialpad (Standard) | $27.00 per user | $81.00 | $972.00 |
| RingCentral (RingEX Core) | $30.00 per user | $90.00 | $1,080.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
How Callata works for graphic design services firms
Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.
Texting from a local number requires carrier registration (10DLC), a one-time $49 fee. Porting an existing number is free.
AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.
Frequently asked questions
How many graphic design services firms are in the U.S.?
15,828 in 2023, according to Census County Business Patterns (NAICS 541430).
What does a phone system cost a 3-person graphic design studio?
$90.00 a month on RingCentral RingEX Core or $74.85 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $99.00 a month on Callata, where $99 covers the first 5 users.
Can graphic design services firms keep their existing number?
Yes. Porting an existing number to Callata is free.
Can an AI agent answer calls for a graphic design studio?
Callata's optional AI receptionist, sales, support and scheduler agents can answer calls, take messages, text, email and transfer to your team. They identify themselves as AI and use prepaid AI minutes at $0.25 per minute.