CallataGuides

Business phone system for graphic design services firms

How graphic design services firms use the phone, how big their teams are, where they operate, and what calling and texting cost on Callata versus per-seat pricing.

U.S. establishments
15,828CBP 2023
Employees
49,266mid-March 2023
Avg. team
3.1employees per establishment
Metro areas
386with published counts

Graphic design services firms in the United States

County Business Patterns counted 15,828 graphic design services firms in the U.S. in 2023 (NAICS 541430, Graphic Design Services). They employed 49,266 people in mid-March and paid $3.2 billion in annual payroll. The average establishment has 3.1 employees. That is 4.7 establishments for every 100,000 residents.

California has the most (2,709), followed by New York (1,365), Florida (1,334), and Texas (914). Relative to population, Vermont leads with 10.3 per 100,000 residents, and Mississippi has the fewest at 1.1.

Graphic design services firms in the U.S., 2023
MeasureUnited States
Establishments15,828
Mid-March employees49,266
Annual payroll$3,203,710,000
Payroll per employee$65,029
Employees per establishment3.1

Source: Census County Business Patterns 2023.

Why the phone matters for graphic design services firms

Design studios are small and busy, and clients call with feedback, deadlines and new project inquiries. A business line separate from personal phones helps freelancers and small studios look established.

Calls graphic design services firms commonly handle:

Texting and after-hours calls

Studios text proof notifications and deadline reminders.

After-hours calls are usually not urgent, except around print deadlines.

How big graphic design services firms are

84.3% of U.S. graphic design services firms with employees had fewer than five people in March 2023. 93.7% had fewer than ten. Most phone decisions in this industry are made for small teams, where one shared number and sensible routing matter more than a desk phone per person.

U.S. graphic design services firms by employment size, 2023
Employment sizeEstablishmentsShare
1–4 employees13,34884.3%
5–9 employees1,4899.4%
10–19 employees6624.2%
20–49 employees2701.7%
50 or more employees580.4%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Graphic design services firms by state

Establishment counts for the 51 states (and DC) where Census published a figure, with the rate per 100,000 residents.

Graphic design services firms by state, 2023
StateEstablishmentsEmployeesPer 100k residents
California2,7098,5986.9
New York1,3654,2686.9
Florida1,3343,1725.7
Texas9142,8472.9
Illinois7762,7906.1
Georgia5891,5275.3
Colorado5291,4408.9
North Carolina4911,1424.4
Pennsylvania4701,5933.6
Ohio4421,8293.7
Washington4341,2935.5
Oregon3921,3439.2
New Jersey3801,3644.0
Michigan3631,4213.6
Minnesota3519966.1
Virginia3349783.8
Massachusetts3141,0854.4
Arizona3017014.0
Maryland2918424.6
Indiana2521,0903.6
Utah2468137.0
Missouri2428743.9
Wisconsin2118483.5
South Carolina1795683.3
Nevada1504574.6
Tennessee1474512.0
Oklahoma1223813.0
Kentucky1184672.6
Idaho1162725.8
Iowa1124433.5
Connecticut1043942.8
Kansas1042923.5
Louisiana822711.8
Alabama802391.6
Nebraska801984.0
Maine701785.0
Arkansas692172.2
Hawaii69—4.8
Vermont6716110.3
Montana62—5.5
New Mexico551222.6
Rhode Island551374.9
District of Columbia493317.0
Delaware38903.6
New Hampshire361642.6
Mississippi32841.1
West Virginia30—1.7
South Dakota23542.5
Wyoming22373.7
Alaska14—1.9
North Dakota13—1.6

Source: Census County Business Patterns 2023; Census Vintage 2024 state population estimates.

Largest metro areas for graphic design services firms

Census published graphic design studio counts for 386 metro and micropolitan areas. The 25 largest:

Top metro areas for graphic design services firms by establishments, 2023
AreaEstablishmentsEmployees
Los Angeles, CA1,4634,662
New York, NY-NJ1,4504,605
Chicago, IL-IN7192,394
Miami, FL5421,223
Atlanta, GA4931,270
San Francisco, CA4161,589
Washington, DC-VA-MD-WV3201,084
Dallas, TX312930
Denver, CO307970
Portland, OR-WA2971,175
Minneapolis, MN-WI296870
Philadelphia, PA-NJ-DE-MD2901,070
Seattle, WA270853
Boston, MA-NH253963
San Diego, CA246693
Phoenix, AZ230589
Houston, TX205682
Austin, TX198496
Orlando, FL188—
Tampa, FL171451
Riverside, CA170485
Detroit, MI163718
Baltimore, MD156537
St. Louis, MO-IL127529
Indianapolis, IN127617

Callata vs. per-seat pricing for graphic design services firms in the U.S.

The average U.S. graphic design studio has 3.1 employees, so the comparison uses a 3-person team. Priced per seat, 3 users would run $90.00 a month on RingCentral RingEX Core and $74.85 on Ooma Office Pro (month-to-month list prices, checked September 28, 2026). Callata costs $99.00 a month ($99 a month with 5 users included, then $20 per additional user), so at this team size both per-seat plans are cheaper; Callata drops below them from 4 users.

At this team size the per-seat plans cost less than Callata's $99 base price, which already covers 5 users; Callata becomes the lower price from 4 users.

Monthly list price for a 3-person graphic design studio
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$99.00$1,188.00
Quo (Starter)$19.00 per user$57.00$684.00
Nextiva (Core)$23.00 per user$69.00$828.00
Ooma (Office Pro)$24.95 per user$74.85$898.20
Dialpad (Standard)$27.00 per user$81.00$972.00
RingCentral (RingEX Core)$30.00 per user$90.00$1,080.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

How Callata works for graphic design services firms

Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.

Texting from a local number requires carrier registration (10DLC), a one-time $49 fee. Porting an existing number is free.

AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.

Frequently asked questions

How many graphic design services firms are in the U.S.?

15,828 in 2023, according to Census County Business Patterns (NAICS 541430).

What does a phone system cost a 3-person graphic design studio?

$90.00 a month on RingCentral RingEX Core or $74.85 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $99.00 a month on Callata, where $99 covers the first 5 users.

Can graphic design services firms keep their existing number?

Yes. Porting an existing number to Callata is free.

Can an AI agent answer calls for a graphic design studio?

Callata's optional AI receptionist, sales, support and scheduler agents can answer calls, take messages, text, email and transfer to your team. They identify themselves as AI and use prepaid AI minutes at $0.25 per minute.