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Business phone system for general rental centers in Texas

238 general rental centers operated in Texas in 2023. Where they are, how big their teams are, and what phone service costs them.

Establishments
238CBP 2023
Employees
2,247mid-March 2023
Per 100k residents
0.8U.S. 0.8
State rank
2nd of 51by count

How many general rental centers operate in Texas

Texas had 238 general rental centers in 2023, according to Census County Business Patterns (NAICS 532310, General Rental Centers). They employed 2,247 people in mid-March and reported $153.3 million in annual payroll. That is the 2nd highest count among the 51 states and DC with published figures. General rental centers make up 0.04% of the 670,878 business establishments in the state.

Per 100,000 residents (2024 estimate) Texas has 0.8 general rental centers, 5.1% below the national rate of 0.8. The average establishment has 9.4 employees against 7.2 nationally. Payroll per employee is $68,235, 15.6% above the U.S. figure of $59,025.

General rental centers: Texas compared with the U.S., 2023
MeasureTexasUnited States
Establishments2382,725
Mid-March employees2,24719,738
Annual payroll$153,325,000$1,165,027,000
Employees per establishment9.47.2
Payroll per employee$68,235$59,025
Establishments per 100,000 residents0.80.8

Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.

Texas's largest markets for general rental centers

Census published general rental center counts for 20 metro or micropolitan areas that include part of Texas. The largest is Dallas, TX, with 55 establishments. Single-state metro and micropolitan areas account for 80% of the statewide total; the rest are outside any published area or in areas Census suppressed.

General rental centers by metro or micropolitan area, Texas, 2023
AreaEstablishmentsEmployeesPer 100k residents
Dallas, TX558200.7
Houston, TX413060.5
San Antonio, TX231450.8
Austin, TX9—0.4
Longview, TX81272.7
Corpus Christi, TX7611.6
El Paso, TX6680.7
Lubbock, TX6591.6
Beaumont, TX4221.0
College Station, TX4351.4
McAllen, TX3370.3
Brownsville, TX3—0.7
Amarillo, TX3—1.1
Laredo, TX3—1.1
Tyler, TX3151.2
Midland, TX3491.6
Texarkana, TX-AR3—2.1
Huntsville, TX3113.6
Paris, TX3—4.8
Hereford, TX3—16.2

Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.

Team sizes at general rental centers in Texas

47.7% of Texas's general rental centers with employees had fewer than five people in March 2023, compared with 50.8% nationally. 68.4% had fewer than ten. That is the size of team where a missed call usually means nobody was free, not that nobody was on staff.

General rental centers in Texas by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees11347.7%50.8%
5–9 employees4920.7%26.8%
10–19 employees5121.5%15.4%
20–49 employees218.9%6.1%
50 or more employees31.3%1.0%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Calls a general rental center in Texas has to catch

General rental centers rent tools, party equipment and more, and customers call about availability and delivery. Weekend events drive call peaks.

Calls a general rental center in Texas might handle in a typical week include:

Calls after closing time

Event-related calls often come in the evening.

Callata voicemail is transcribed and triaged for urgency, and business-hours routing decides where calls go once you close.

What a phone system costs a general rental center in Texas

General rental centers in Texas average 9.4 employees, so the comparison uses a 9-person team. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 9 users on RingCentral RingEX Core cost $270.00 a month and 9 on Ooma Office Pro cost $224.55. On Callata the same 9 people cost $179.00 a month, less than either per-seat plan.

The annual difference against RingCentral's monthly list price comes to $1,092. Some vendors discount annual contracts; the table shows month-to-month prices.

Monthly list price for a 9-person general rental center
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$179.00$2,148.00
Quo (Starter)$19.00 per user$171.00$2,052.00
Nextiva (Core)$23.00 per user$207.00$2,484.00
Ooma (Office Pro)$24.95 per user$224.55$2,694.60
Dialpad (Standard)$27.00 per user$243.00$2,916.00
RingCentral (RingEX Core)$30.00 per user$270.00$3,240.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Area codes in Texas

Texas has 29 geographic area codes in service according to NANPA. You can choose local numbers in the area codes your customers know, subject to carrier inventory, or port your current number for free.

Area codes in Texas by assigned exchanges
Area codeExchangesTime zoneIn service sinceOverlay with
281786Central1996346, 621, 713, 832
469786Central1999214, 945, 972
832786Central1999281, 346, 713
512785Central1947737
713785Central1947281, 346, 621, 832
972785Central1996214, 469, 945
210784Central1992726
214784Central1947469, 945, 972
817780Central1953682
903771Central1990430
346752Central2014281, 621, 713, 832
956735Central1997none
806734Central1957none
254671Central1997none
361537Central1999none
940506Central1997none
830496Central1997none
409433Central1982none
936422Central2000none
682421Central2000817

Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.

How Callata works for general rental centers in Texas

Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.

If you already have a number in Texas, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.

Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.

Frequently asked questions

How many general rental centers are in Texas?

238 in 2023, according to Census County Business Patterns. They employed 2,247 people in mid-March.

Which Texas metro area has the most general rental centers?

Dallas, TX, with 55 establishments in 2023.

What does a phone system cost a 9-person general rental center?

$270.00 a month on RingCentral RingEX Core or $224.55 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $179.00 on Callata ($99 a month with 5 users included, then $20 per additional user).

Do I need to register to text customers from a Texas number?

Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.