Business phone system for general rental centers in Florida
154 general rental centers operated in Florida in 2023. Where they are, how big their teams are, and what phone service costs them.
- Establishments
- 154CBP 2023
- Employees
- 1,061mid-March 2023
- Per 100k residents
- 0.7U.S. 0.8
- State rank
- 3rd of 51by count
General rental centers in Florida by the numbers
The Census Bureau counted 154 general rental centers in Florida in its 2023 County Business Patterns (NAICS 532310). They employed 1,061 people in mid-March and reported $60.5 million in annual payroll. That is the 3rd highest count among the 51 states and DC with published figures. General rental centers make up 0.02% of the 645,575 business establishments in the state.
Per 100,000 residents (2024 estimate) Florida has 0.7 general rental centers, 17.8% below the national rate of 0.8. The average establishment has 6.9 employees against 7.2 nationally. Payroll per employee is $57,017, 3.4% below the U.S. figure of $59,025.
| Measure | Florida | United States |
|---|---|---|
| Establishments | 154 | 2,725 |
| Mid-March employees | 1,061 | 19,738 |
| Annual payroll | $60,495,000 | $1,165,027,000 |
| Employees per establishment | 6.9 | 7.2 |
| Payroll per employee | $57,017 | $59,025 |
| Establishments per 100,000 residents | 0.7 | 0.8 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
General rental centers by metro area in Florida
Census published general rental center counts for 16 metro or micropolitan areas that include part of Florida. The largest is Miami, FL, with 32 establishments. Single-state metro and micropolitan areas account for 95% of the statewide total; the rest are outside any published area or in areas Census suppressed.
| Area | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| Miami, FL | 32 | 190 | 0.5 |
| Tampa, FL | 28 | — | 0.8 |
| Orlando, FL | 20 | 315 | 0.7 |
| Jacksonville, FL | 9 | 58 | 0.5 |
| North Port, FL | 7 | 20 | 0.7 |
| Lakeland, FL | 7 | 36 | 0.8 |
| Deltona, FL | 7 | 29 | 0.9 |
| Cape Coral, FL | 6 | — | 0.7 |
| Ocala, FL | 6 | 35 | 1.4 |
| Naples, FL | 5 | — | 1.2 |
| Pensacola, FL | 4 | — | 0.7 |
| Crestview, FL | 4 | 22 | 1.3 |
| Palm Bay, FL | 3 | — | 0.5 |
| Port St. Lucie, FL | 3 | — | 0.5 |
| Tallahassee, FL | 3 | 22 | 0.8 |
| Key West, FL | 3 | 9 | 3.7 |
Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.
Team sizes at general rental centers in Florida
51.9% of Florida's general rental centers with employees had fewer than five people in March 2023, compared with 50.8% nationally. 80.5% had fewer than ten. That is the size of team where a missed call usually means nobody was free, not that nobody was on staff.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 80 | 51.9% | 50.8% |
| 5–9 employees | 44 | 28.6% | 26.8% |
| 10–19 employees | 22 | 14.3% | 15.4% |
| 20–49 employees | 5 | 3.2% | 6.1% |
| 50 or more employees | 3 | 1.9% | 1.0% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Calls a general rental center in Florida has to catch
General rental centers rent tools, party equipment and more, and customers call about availability and delivery. Weekend events drive call peaks.
Calls a general rental center in Florida might handle in a typical week include:
- An event planner calls about a tent.
- The center calls a customer about delivery.
- A customer calls to extend a rental.
After-hours calls
Event-related calls often come in the evening.
Callata voicemail is transcribed and triaged for urgency, and business-hours routing decides where calls go once you close.
Phone system pricing for a 7-person general rental center
General rental centers in Florida average 6.9 employees, so the comparison uses a 7-person team. On a per-user plan that headcount sets the bill: $174.65 a month on Ooma Office Pro or $210.00 on RingCentral RingEX Core at list price (checked September 28, 2026). On Callata the same 7 people cost $139.00 a month, less than either per-seat plan.
The annual difference against RingCentral's monthly list price comes to $852. Some vendors discount annual contracts; the table shows month-to-month prices.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $139.00 | $1,668.00 |
| Quo (Starter) | $19.00 per user | $133.00 | $1,596.00 |
| Nextiva (Core) | $23.00 per user | $161.00 | $1,932.00 |
| Ooma (Office Pro) | $24.95 per user | $174.65 | $2,095.80 |
| Dialpad (Standard) | $27.00 per user | $189.00 | $2,268.00 |
| RingCentral (RingEX Core) | $30.00 per user | $210.00 | $2,520.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Area codes in Florida
Florida has 23 geographic area codes in service according to NANPA. You can choose local numbers in the area codes your customers know, subject to carrier inventory, or port your current number for free.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 407 | 786 | Eastern | 1988 | 321, 689 |
| 561 | 786 | Eastern | 1996 | 728 |
| 786 | 786 | Eastern | 1998 | 305, 645 |
| 850 | 785 | Eastern and Central | 1997 | 448 |
| 904 | 785 | Eastern | 1965 | 324 |
| 305 | 784 | Eastern | 1947 | 645, 786 |
| 813 | 783 | Eastern | 1953 | 656 |
| 954 | 776 | Eastern | 1995 | 754 |
| 352 | 711 | Eastern | 1995 | none |
| 727 | 625 | Eastern | 1998 | none |
| 239 | 521 | Eastern | 2002 | none |
| 321 | 501 | Eastern | 1999 | none |
| 941 | 484 | Eastern | 1995 | none |
| 863 | 471 | Eastern | 1999 | none |
| 386 | 459 | Eastern | 2001 | none |
| 772 | 313 | Eastern | 2002 | none |
| 689 | 235 | Eastern | 2019 | 321, 407 |
| 754 | 215 | Eastern | 2001 | 954 |
| 448 | 118 | Eastern and Central | 2021 | 850 |
| 656 | 98 | Eastern | 2022 | 813 |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
How Callata works for general rental centers in Florida
For $99 a month, Callata puts a team of up to 5 on one plan ($20 for each person after that): up to 3 local numbers, unlimited inbound calls, a pooled allowance of 1,500 outbound US and Canada minutes per user, browser and cell calling, voicemail transcription with urgency triage, recorded calls with AI summaries and business-hours routing, with E911 on every number.
If you already have a number in Florida, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.
Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.
Frequently asked questions
How many general rental centers are in Florida?
154 in 2023, according to Census County Business Patterns. They employed 1,061 people in mid-March.
Which Florida metro area has the most general rental centers?
Miami, FL, with 32 establishments in 2023.
What does a phone system cost a 7-person general rental center?
$210.00 a month on RingCentral RingEX Core or $174.65 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $139.00 on Callata ($99 a month with 5 users included, then $20 per additional user).
Do I need to register to text customers from a Florida number?
Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.