CallataGuides

Business phone system for optometry practices in Missouri

427 optometry practices operated in Missouri in 2023. Where they are, how big their teams are, and what phone service costs them.

Establishments
427CBP 2023
Employees
3,037mid-March 2023
Per 100k residents
6.8U.S. 6.6
State rank
18th of 51by count

How many optometry practices operate in Missouri

The Census Bureau counted 427 optometry practices in Missouri in its 2023 County Business Patterns (NAICS 621320). They employed 3,037 people in mid-March and reported $140.9 million in annual payroll. That is the 18th highest count among the 51 states and DC with published figures. Optometry practices make up 0.28% of the 151,475 business establishments in the state.

Per 100,000 residents (2024 estimate) Missouri has 6.8 optometry practices, 3.3% above the national rate of 6.6. The average establishment has 7.1 employees against 6.6 nationally. Payroll per employee is $46,384, 5.2% below the U.S. figure of $48,910.

Optometry practices: Missouri compared with the U.S., 2023
MeasureMissouriUnited States
Establishments42722,501
Mid-March employees3,037147,931
Annual payroll$140,867,000$7,235,361,000
Employees per establishment7.16.6
Payroll per employee$46,384$48,910
Establishments per 100,000 residents6.86.6

Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.

Optometry practices by metro area in Missouri

Census published optometry practice counts for 18 metro or micropolitan areas that include part of Missouri. The largest is St. Louis, MO-IL, with 240 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 21% of the statewide total; the rest are outside any published area or in areas Census suppressed.

Optometry practices by metro or micropolitan area, Missouri, 2023
AreaEstablishmentsEmployeesPer 100k residents
St. Louis, MO-IL2401,7368.5
Kansas City, MO-KS1501,0386.7
Springfield, MO243084.8
Columbia, MO201919.1
Joplin, MO-KS131026.3
Cape Girardeau, MO-IL1110211.1
Jefferson City, MO7—4.6
St. Joseph, MO-KS7—5.9
Quincy, IL-MO7589.5
Farmington, MO74310.4
Sikeston, MO6—12.1
Rolla, MO53110.9
Poplar Bluff, MO4—9.6
West Plains, MO4—9.8
Warrensburg, MO3—5.4
Fort Leonard Wood, MO3—5.6
Lebanon, MO3—8.2
Maryville, MO3—14.6

Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.

Team sizes at optometry practices in Missouri

39.3% of Missouri's optometry practices with employees had fewer than five people in March 2023, compared with 47.9% nationally. 81.7% had fewer than ten. At that size the phone is shared, so routing (who rings, when, and what happens after hours) matters more than the number of desk phones.

Optometry practices in Missouri by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees16839.3%47.9%
5–9 employees18142.4%32.2%
10–19 employees6114.3%15.5%
20–49 employees143.3%4.0%
50 or more employees30.7%0.4%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

What optometry practices in Missouri use the phone for

Eye-care offices combine exam scheduling with eyewear and contact-lens orders, so callers want both appointments and order status. Calls about broken glasses or eye irritation also need to reach someone quickly.

Calls an optometry practice in Missouri might handle in a typical week include:

Texting patients

Optometry offices text patients when an eyewear or contact lens order is ready for pickup, along with appointment reminders.

Texting from a local number in Missouri requires carrier registration (10DLC), a one-time $49 fee on Callata.

What a phone system costs an optometry practice in Missouri

Optometry practices in Missouri average 7.1 employees, so the comparison uses a 7-person team. Priced per seat, 7 users would run $210.00 a month on RingCentral RingEX Core and $174.65 on Ooma Office Pro (month-to-month list prices, checked September 28, 2026). Callata comes to $139.00 a month for 7 users ($99 a month with 5 users included, then $20 per additional user), below both.

Over a year, that is $852 less than RingCentral for an optometry practice in Missouri of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.

Monthly list price for a 7-person optometry practice
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$139.00$1,668.00
Quo (Starter)$19.00 per user$133.00$1,596.00
Nextiva (Core)$23.00 per user$161.00$1,932.00
Ooma (Office Pro)$24.95 per user$174.65$2,095.80
Dialpad (Standard)$27.00 per user$189.00$2,268.00
RingCentral (RingEX Core)$30.00 per user$210.00$2,520.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Area codes in Missouri

Missouri has 9 geographic area codes in service according to NANPA. Callata includes up to 3 local numbers, so an optometry practice can hold a number in more than one of them.

Area codes in Missouri by assigned exchanges
Area codeExchangesTime zoneIn service sinceOverlay with
573786Central1996235
816785Central1947975
314783Central1947557
417711Central1950none
660516Central1997none
636435Central1999none
55783Central2022314
23541Central2024573
97528Central2023816

Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.

How Callata works for optometry practices in Missouri

Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.

Porting a number you already use in Missouri is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.

AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.

Practices that handle protected health information should review their own privacy obligations before recording calls, enabling AI summaries or texting appointment details, and keep clinical conversations out of text messages unless their policies allow it.

Frequently asked questions

How many optometry practices are in Missouri?

427 in 2023, according to Census County Business Patterns. They employed 3,037 people in mid-March.

Which Missouri metro area has the most optometry practices?

St. Louis, MO-IL, with 240 establishments in 2023.

What does a phone system cost a 7-person optometry practice?

$210.00 a month on RingCentral RingEX Core or $174.65 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $139.00 on Callata ($99 a month with 5 users included, then $20 per additional user).

Do I need to register to text customers from a Missouri number?

Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.