Business phone system for optometry practices in North Carolina
661 optometry practices operated in North Carolina in 2023. Where they are, how big their teams are, and what phone service costs them.
- Establishments
- 661CBP 2023
- Employees
- 5,554mid-March 2023
- Per 100k residents
- 6.0U.S. 6.6
- State rank
- 9th of 51by count
How many optometry practices operate in North Carolina
County Business Patterns counts 661 establishments in North Carolina classified as Offices of Optometrists (NAICS 621320) for 2023. They employed 5,554 people in mid-March and reported $289.3 million in annual payroll. That is the 9th highest count among the 51 states and DC with published figures. Optometry practices make up 0.26% of the 258,169 business establishments in the state.
Per 100,000 residents (2024 estimate) North Carolina has 6.0 optometry practices, 9.5% below the national rate of 6.6. The average establishment has 8.4 employees against 6.6 nationally. Payroll per employee is $52,082, 6.5% above the U.S. figure of $48,910.
| Measure | North Carolina | United States |
|---|---|---|
| Establishments | 661 | 22,501 |
| Mid-March employees | 5,554 | 147,931 |
| Annual payroll | $289,266,000 | $7,235,361,000 |
| Employees per establishment | 8.4 | 6.6 |
| Payroll per employee | $52,082 | $48,910 |
| Establishments per 100,000 residents | 6.0 | 6.6 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Where optometry practices in North Carolina are concentrated
Census published optometry practice counts for 29 metro or micropolitan areas that include part of North Carolina. The largest is Charlotte, NC-SC, with 184 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 68% of the statewide total; the rest are outside any published area or in areas Census suppressed.
| Area | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| Charlotte, NC-SC | 184 | 1,311 | 6.4 |
| Raleigh, NC | 116 | 1,274 | 7.4 |
| Virginia Beach, VA-NC | 113 | 825 | 6.3 |
| Winston, NC | 47 | 346 | 6.7 |
| Greensboro, NC | 44 | 400 | 5.5 |
| Durham, NC | 36 | 252 | 5.8 |
| Wilmington, NC | 34 | 337 | 7.1 |
| Asheville, NC | 29 | 208 | 6.9 |
| Fayetteville, NC | 23 | 205 | 5.8 |
| Hickory, NC | 14 | 108 | 3.8 |
| Jacksonville, NC | 11 | 66 | 5.2 |
| Greenville, NC | 10 | — | 5.5 |
| Burlington, NC | 8 | 55 | 4.4 |
| Lumberton, NC | 8 | 61 | 6.7 |
| Morehead City, NC | 8 | 54 | 11.4 |
| Goldsboro, NC | 7 | 59 | 5.8 |
| Mount Airy, NC | 7 | — | 9.8 |
| Rocky Mount, NC | 6 | 56 | 4.1 |
| New Bern, NC | 6 | — | 4.8 |
| Pinehurst, NC | 6 | 73 | 5.5 |
| Shelby, NC | 5 | 21 | 4.9 |
| North Wilkesboro, NC | 5 | — | 7.6 |
| Anderson Creek, NC | 3 | — | 2.1 |
| Sanford, NC | 3 | 27 | 4.4 |
| Waynesville, NC | 3 | — | 4.8 |
Top 25 of 29 areas by establishments. Source: Census CBP 2023.
Team sizes at optometry practices in North Carolina
37.3% of North Carolina's optometry practices with employees had fewer than five people in March 2023, compared with 47.9% nationally. 69.8% had fewer than ten. At that size the phone is shared, so routing (who rings, when, and what happens after hours) matters more than the number of desk phones.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 246 | 37.3% | 47.9% |
| 5–9 employees | 214 | 32.5% | 32.2% |
| 10–19 employees | 154 | 23.4% | 15.5% |
| 20–49 employees | 45 | 6.8% | 4.0% |
| 50 or more employees | 0 | 0.0% | 0.4% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
What optometry practices in North Carolina use the phone for
Eye-care offices combine exam scheduling with eyewear and contact-lens orders, so callers want both appointments and order status. Calls about broken glasses or eye irritation also need to reach someone quickly.
Calls an optometry practice in North Carolina might handle in a typical week include:
- A parent calls to book a child's eye exam before the school year.
- A patient calls to check whether new glasses are ready for pickup.
- A patient calls to reorder contact lenses.
What optometry practices text about
Optometry offices text patients when an eyewear or contact lens order is ready for pickup, along with appointment reminders.
Texting from a local number in North Carolina requires carrier registration (10DLC), a one-time $49 fee on Callata.
Callata vs. per-seat pricing for optometry practices in North Carolina
Optometry practices in North Carolina average 8.4 employees, so the comparison uses an 8-person team. Priced per seat, 8 users would run $240.00 a month on RingCentral RingEX Core and $199.60 on Ooma Office Pro (month-to-month list prices, checked September 28, 2026). Callata comes to $159.00 a month for 8 users ($99 a month with 5 users included, then $20 per additional user), below both.
Over a year, that is $972 less than RingCentral for an optometry practice in North Carolina of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $159.00 | $1,908.00 |
| Quo (Starter) | $19.00 per user | $152.00 | $1,824.00 |
| Nextiva (Core) | $23.00 per user | $184.00 | $2,208.00 |
| Ooma (Office Pro) | $24.95 per user | $199.60 | $2,395.20 |
| Dialpad (Standard) | $27.00 per user | $216.00 | $2,592.00 |
| RingCentral (RingEX Core) | $30.00 per user | $240.00 | $2,880.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Area codes in North Carolina
North Carolina has 10 geographic area codes in service according to NANPA. Callata includes up to 3 local numbers, so an optometry practice can hold a number in more than one of them.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 910 | 785 | Eastern | 1993 | 472 |
| 336 | 783 | Eastern | 1997 | 743 |
| 704 | 782 | Eastern | 1947 | 980 |
| 919 | 781 | Eastern | 1954 | 984 |
| 828 | 724 | Eastern | 1998 | none |
| 252 | 695 | Eastern | 1998 | none |
| 980 | 463 | Eastern | 2001 | 704 |
| 984 | 295 | Eastern | 2012 | 919 |
| 743 | 160 | Eastern | 2016 | 336 |
| 472 | 106 | Eastern | 2022 | 910 |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
How Callata works for optometry practices in North Carolina
Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.
Porting a number you already use in North Carolina is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.
AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.
Practices that handle protected health information should review their own privacy obligations before recording calls, enabling AI summaries or texting appointment details, and keep clinical conversations out of text messages unless their policies allow it.
Frequently asked questions
How many optometry practices are in North Carolina?
661 in 2023, according to Census County Business Patterns. They employed 5,554 people in mid-March.
Which North Carolina metro area has the most optometry practices?
Charlotte, NC-SC, with 184 establishments in 2023.
What does a phone system cost an 8-person optometry practice?
$240.00 a month on RingCentral RingEX Core or $199.60 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $159.00 on Callata ($99 a month with 5 users included, then $20 per additional user).
Do I need to register to text customers from a North Carolina number?
Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.