CallataGuides

Business phone system for insurance agencies and brokerages in Missouri

3,330 insurance agencies and brokerages operated in Missouri in 2023. Where they are, how big their teams are, and what phone service costs them.

Establishments
3,330CBP 2023
Employees
19,059mid-March 2023
Per 100k residents
53.3U.S. 39.3
State rank
11th of 51by count

Insurance agencies and brokerages in Missouri by the numbers

The Census Bureau counted 3,330 insurance agencies and brokerages in Missouri in its 2023 County Business Patterns (NAICS 524210). They employed 19,059 people in mid-March and reported $1.6 billion in annual payroll. That is the 11th highest count among the 51 states and DC with published figures. Insurance agencies and brokerages make up 2.2% of the 151,475 business establishments in the state.

Per 100,000 residents (2024 estimate) Missouri has 53.3 insurance agencies and brokerages, 35.6% above the national rate of 39.3. The average establishment has 5.7 employees against 6.1 nationally. Payroll per employee is $83,298, 8.3% below the U.S. figure of $90,831.

Insurance agencies and brokerages: Missouri compared with the U.S., 2023
MeasureMissouriUnited States
Establishments3,330133,728
Mid-March employees19,059818,561
Annual payroll$1,587,584,000$74,350,546,000
Employees per establishment5.76.1
Payroll per employee$83,298$90,831
Establishments per 100,000 residents53.339.3

Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.

Where insurance agencies and brokerages in Missouri are concentrated

Census published insurance agency counts for 26 metro or micropolitan areas that include part of Missouri. The largest is St. Louis, MO-IL, with 1,509 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 25% of the statewide total; the rest are outside any published area or in areas Census suppressed.

Insurance agencies and brokerages by metro or micropolitan area, Missouri, 2023
AreaEstablishmentsEmployeesPer 100k residents
St. Louis, MO-IL1,5097,83953.7
Kansas City, MO-KS1,24414,37255.2
Springfield, MO3341,20667.2
Columbia, MO11350651.5
Joplin, MO-KS9438445.4
Jefferson City, MO8447555.4
Cape Girardeau, MO-IL7927579.9
St. Joseph, MO-KS7346261.3
Quincy, IL-MO5314971.7
Farmington, MO3212047.4
Sikeston, MO25—50.3
West Plains, MO259561.3
Branson, MO22—38.8
Warrensburg, MO215737.6
Hannibal, MO216654.0
Rolla, MO18—39.4
Moberly, MO17—70.6
Sedalia, MO165536.5
Maryville, MO15—73.2
Kirksville, MO145147.1
Mexico, MO144957.6
Lebanon, MO133935.4
Kennett, MO13—48.1
Poplar Bluff, MO125828.7
Fort Leonard Wood, MO93216.7

Top 25 of 26 areas by establishments. Source: Census CBP 2023.

Team sizes at insurance agencies and brokerages in Missouri

76.9% of Missouri's insurance agencies and brokerages with employees had fewer than five people in March 2023, compared with 72.3% nationally. 92.2% had fewer than ten. That is the size of team where a missed call usually means nobody was free, not that nobody was on staff.

Insurance agencies and brokerages in Missouri by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees2,56076.9%72.3%
5–9 employees50915.3%17.6%
10–19 employees1434.3%6.0%
20–49 employees742.2%2.7%
50 or more employees421.3%1.4%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

What insurance agencies and brokerages in Missouri use the phone for

Insurance agencies take quote requests, policy changes and claims questions, and a caller shopping for a quote may only call one or two agencies. Recording calls and summarizing them also helps agencies document what a client asked for.

Typical inbound and outbound calls for insurance agencies and brokerages in Missouri:

After-hours calls

After-hours calls after an accident or loss need clear instructions on how to reach the carrier's claims line.

Callata voicemail is transcribed and triaged for urgency, and business-hours routing decides where calls go once you close.

What a phone system costs an insurance agency in Missouri

Insurance agencies and brokerages in Missouri average 5.7 employees, so the comparison uses a 6-person team. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 6 users on RingCentral RingEX Core cost $180.00 a month and 6 on Ooma Office Pro cost $149.70. On Callata the same 6 people cost $119.00 a month, less than either per-seat plan.

The annual difference against RingCentral's monthly list price comes to $732. Some vendors discount annual contracts; the table shows month-to-month prices.

Monthly list price for a 6-person insurance agency
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$119.00$1,428.00
Quo (Starter)$19.00 per user$114.00$1,368.00
Nextiva (Core)$23.00 per user$138.00$1,656.00
Ooma (Office Pro)$24.95 per user$149.70$1,796.40
Dialpad (Standard)$27.00 per user$162.00$1,944.00
RingCentral (RingEX Core)$30.00 per user$180.00$2,160.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Area codes in Missouri

Missouri has 9 geographic area codes in service according to NANPA. You can choose local numbers in the area codes your policyholders know, subject to carrier inventory, or port your current number for free.

Area codes in Missouri by assigned exchanges
Area codeExchangesTime zoneIn service sinceOverlay with
573786Central1996235
816785Central1947975
314783Central1947557
417711Central1950none
660516Central1997none
636435Central1999none
55783Central2022314
23541Central2024573
97528Central2023816

Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.

How Callata works for insurance agencies and brokerages in Missouri

Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.

If you already have a number in Missouri, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.

Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.

Outbound sales calls and texts are subject to telemarketing and consent rules; get consent before marketing by phone or text.

Frequently asked questions

How many insurance agencies and brokerages are in Missouri?

3,330 in 2023, according to Census County Business Patterns. They employed 19,059 people in mid-March.

Which Missouri metro area has the most insurance agencies and brokerages?

St. Louis, MO-IL, with 1,509 establishments in 2023.

What does a phone system cost a 6-person insurance agency?

$180.00 a month on RingCentral RingEX Core or $149.70 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $119.00 on Callata ($99 a month with 5 users included, then $20 per additional user).

Do I need to register to text customers from a Missouri number?

Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.