Business phone system for beer, wine and liquor stores in Montana
82 beer, wine and liquor stores operated in Montana in 2023. Where they are, how big their teams are, and what phone service costs them.
- Establishments
- 82CBP 2023
- Employees
- 482mid-March 2023
- Per 100k residents
- 7.2U.S. 10.7
- State rank
- 44th of 51by count
Beer, wine and liquor stores in Montana by the numbers
County Business Patterns counts 82 establishments in Montana classified as Beer, Wine, and Liquor Stores (NAICS 445310) for 2023. They employed 482 people in mid-March and reported $16.1 million in annual payroll. That is the 44th highest count among the 51 states and DC with published figures. Beer, wine and liquor stores make up 0.19% of the 42,566 business establishments in the state.
Per 100,000 residents (2024 estimate) Montana has 7.2 beer, wine and liquor stores, 32.7% below the national rate of 10.7. The average establishment has 5.9 employees against 5.3 nationally. Payroll per employee is $33,317, 18.4% above the U.S. figure of $28,143.
| Measure | Montana | United States |
|---|---|---|
| Establishments | 82 | 36,433 |
| Mid-March employees | 482 (moderate noise) | 193,533 |
| Annual payroll | $16,059,000 | $5,446,519,000 |
| Employees per establishment | 5.9 | 5.3 |
| Payroll per employee | $33,317 | $28,143 |
| Establishments per 100,000 residents | 7.2 | 10.7 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Beer, wine and liquor stores by metro area in Montana
Census published liquor store counts for 6 metro or micropolitan areas that include part of Montana. The largest is Billings, MT, with 13 establishments. Single-state metro and micropolitan areas account for 56% of the statewide total; the rest are outside any published area or in areas Census suppressed.
| Area | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| Billings, MT | 13 | 122 | 6.8 |
| Bozeman, MT | 10 | 81 | 7.9 |
| Kalispell, MT | 8 | 66 | 7.0 |
| Missoula, MT | 6 | — | 4.7 |
| Great Falls, MT | 5 | — | 5.9 |
| Helena, MT | 4 | — | 4.1 |
Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.
Team sizes at beer, wine and liquor stores in Montana
48.8% of Montana's beer, wine and liquor stores with employees had fewer than five people in March 2023, compared with 61.7% nationally. 84.1% had fewer than ten. That is the size of team where a missed call usually means nobody was free, not that nobody was on staff.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 40 | 48.8% | 61.7% |
| 5–9 employees | 29 | 35.4% | 24.8% |
| 10–19 employees | 9 | 11.0% | 10.2% |
| 20–49 employees | 4 | 4.9% | 2.9% |
| 50 or more employees | 0 | 0.0% | 0.3% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Why the phone matters for beer, wine and liquor stores in Montana
Liquor stores field calls about stock, special orders and event quantities. Calls from event planners and restaurants are often time-sensitive. That holds for beer, wine and liquor stores in Montana as much as anywhere.
A few of the calls that come in to beer, wine and liquor stores in Montana:
- The store calls a customer when an order arrives.
- A customer calls about hours.
- An event planner calls about a large order.
After-hours calls
After-hours calls are mostly stock and hours questions.
Callata voicemail is transcribed and triaged for urgency, and business-hours routing decides where calls go once you close.
What a phone system costs a liquor store in Montana
Beer, wine and liquor stores in Montana average 5.9 employees, so the comparison uses a 6-person team. On a per-user plan that headcount sets the bill: $149.70 a month on Ooma Office Pro or $180.00 on RingCentral RingEX Core at list price (checked September 28, 2026). On Callata the same 6 people cost $119.00 a month, less than either per-seat plan.
The annual difference against RingCentral's monthly list price comes to $732. Some vendors discount annual contracts; the table shows month-to-month prices.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $119.00 | $1,428.00 |
| Quo (Starter) | $19.00 per user | $114.00 | $1,368.00 |
| Nextiva (Core) | $23.00 per user | $138.00 | $1,656.00 |
| Ooma (Office Pro) | $24.95 per user | $149.70 | $1,796.40 |
| Dialpad (Standard) | $27.00 per user | $162.00 | $1,944.00 |
| RingCentral (RingEX Core) | $30.00 per user | $180.00 | $2,160.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Area codes in Montana
Montana has 1 geographic area code in service according to NANPA. You can choose local numbers in the area codes your customers know, subject to carrier inventory, or port your current number for free.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 406 | 754 | Mountain | 1947 | none |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
How Callata works for beer, wine and liquor stores in Montana
Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.
If you already have a number in Montana, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.
Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.
Frequently asked questions
How many beer, wine and liquor stores are in Montana?
82 in 2023, according to Census County Business Patterns. They employed 482 people in mid-March.
Which Montana metro area has the most beer, wine and liquor stores?
Billings, MT, with 13 establishments in 2023.
What does a phone system cost a 6-person liquor store?
$180.00 a month on RingCentral RingEX Core or $149.70 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $119.00 on Callata ($99 a month with 5 users included, then $20 per additional user).
Do I need to register to text customers from a Montana number?
Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.