CallataGuides

Business phone system for beauty salons in Missouri

1,236 beauty salons operated in Missouri in 2023. Where they are, how big their teams are, and what phone service costs them.

Establishments
1,236CBP 2023
Employees
6,505mid-March 2023
Per 100k residents
19.8U.S. 24.7
State rank
21st of 51by count

Beauty salons in Missouri by the numbers

The Census Bureau counted 1,236 beauty salons in Missouri in its 2023 County Business Patterns (NAICS 812112). They employed 6,505 people in mid-March and reported $201.3 million in annual payroll. That is the 21st highest count among the 51 states and DC with published figures. Beauty salons make up 0.82% of the 151,475 business establishments in the state.

Per 100,000 residents (2024 estimate) Missouri has 19.8 beauty salons, 20.0% below the national rate of 24.7. The average establishment has 5.3 employees against 4.6 nationally. Payroll per employee is $30,947, 2.4% below the U.S. figure of $31,717.

Beauty salons: Missouri compared with the U.S., 2023
MeasureMissouriUnited States
Establishments1,23684,176
Mid-March employees6,505391,064
Annual payroll$201,309,000$12,403,477,000
Employees per establishment5.34.6
Payroll per employee$30,947$31,717
Establishments per 100,000 residents19.824.7

Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.

Where beauty salons in Missouri are concentrated

Census published beauty salon counts for 25 metro or micropolitan areas that include part of Missouri. The largest is St. Louis, MO-IL, with 654 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 23% of the statewide total; the rest are outside any published area or in areas Census suppressed.

Beauty salons by metro or micropolitan area, Missouri, 2023
AreaEstablishmentsEmployeesPer 100k residents
St. Louis, MO-IL6543,92123.3
Kansas City, MO-KS5042,62422.4
Springfield, MO10355220.7
Columbia, MO7336533.3
Joplin, MO-KS2820613.5
St. Joseph, MO-KS214417.6
Jefferson City, MO2011413.2
Cape Girardeau, MO-IL2016220.2
Sedalia, MO147032.0
Quincy, IL-MO114514.9
Branson, MO114819.4
Kirksville, MO92330.3
Moberly, MO82933.2
Warrensburg, MO72512.5
Sikeston, MO6—12.1
Rolla, MO51110.9
Farmington, MO4—5.9
Poplar Bluff, MO4119.6
Hannibal, MO41310.3
Lebanon, MO4—10.9
Maryville, MO4—19.5
Fort Leonard Wood, MO3—5.6
West Plains, MO3—7.4
Mexico, MO3612.3
Marshall, MO3—12.9

Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.

Team sizes at beauty salons in Missouri

67.0% of Missouri's beauty salons with employees had fewer than five people in March 2023, compared with 68.7% nationally. 84.2% had fewer than ten. At that size the phone is shared, so routing (who rings, when, and what happens after hours) matters more than the number of desk phones.

Beauty salons in Missouri by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees82867.0%68.7%
5–9 employees21217.2%18.4%
10–19 employees14111.4%9.5%
20–49 employees483.9%3.1%
50 or more employees60.5%0.3%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Why the phone matters for beauty salons in Missouri

Salons book appointments by phone and text, and stylists are usually with a client when the phone rings. Missed calls are often missed bookings.

Typical inbound and outbound calls for beauty salons in Missouri:

Business texting for beauty salons

Salons text appointment reminders and confirmations.

Texting from a local number in Missouri requires carrier registration (10DLC), a one-time $49 fee on Callata.

Phone system pricing for a 5-person beauty salon

Beauty salons in Missouri average 5.3 employees, so the comparison uses a 5-person team. On a per-user plan that headcount sets the bill: $124.75 a month on Ooma Office Pro or $150.00 on RingCentral RingEX Core at list price (checked September 28, 2026). Callata comes to $99.00 a month for 5 users ($99 a month with 5 users included, then $20 per additional user), below both.

Over a year, that is $612 less than RingCentral for a beauty salon in Missouri of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.

Monthly list price for a 5-person beauty salon
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$99.00$1,188.00
Quo (Starter)$19.00 per user$95.00$1,140.00
Nextiva (Core)$23.00 per user$115.00$1,380.00
Ooma (Office Pro)$24.95 per user$124.75$1,497.00
Dialpad (Standard)$27.00 per user$135.00$1,620.00
RingCentral (RingEX Core)$30.00 per user$150.00$1,800.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Area codes in Missouri

Missouri has 9 geographic area codes in service according to NANPA. Callata includes up to 3 local numbers, so a beauty salon can hold a number in more than one of them.

Area codes in Missouri by assigned exchanges
Area codeExchangesTime zoneIn service sinceOverlay with
573786Central1996235
816785Central1947975
314783Central1947557
417711Central1950none
660516Central1997none
636435Central1999none
55783Central2022314
23541Central2024573
97528Central2023816

Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.

How Callata works for beauty salons in Missouri

Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.

Porting a number you already use in Missouri is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.

AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.

Frequently asked questions

How many beauty salons are in Missouri?

1,236 in 2023, according to Census County Business Patterns. They employed 6,505 people in mid-March.

Which Missouri metro area has the most beauty salons?

St. Louis, MO-IL, with 654 establishments in 2023.

What does a phone system cost a 5-person beauty salon?

$150.00 a month on RingCentral RingEX Core or $124.75 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $99.00 on Callata ($99 a month with 5 users included, then $20 per additional user).

Do I need to register to text customers from a Missouri number?

Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.