Business phone system for beauty salons in Virginia
2,602 beauty salons operated in Virginia in 2023. Where they are, how big their teams are, and what phone service costs them.
- Establishments
- 2,602CBP 2023
- Employees
- 12,211mid-March 2023
- Per 100k residents
- 29.5U.S. 24.7
- State rank
- 9th of 51by count
How many beauty salons operate in Virginia
Virginia had 2,602 beauty salons in 2023, according to Census County Business Patterns (NAICS 812112, Beauty Salons). They employed 12,211 people in mid-March and reported $429.5 million in annual payroll. That is the 9th highest count among the 51 states and DC with published figures. Beauty salons make up 1.2% of the 210,842 business establishments in the state.
Per 100,000 residents (2024 estimate) Virginia has 29.5 beauty salons, 19.3% above the national rate of 24.7. The average establishment has 4.7 employees against 4.6 nationally. Payroll per employee is $35,171, 10.9% above the U.S. figure of $31,717.
| Measure | Virginia | United States |
|---|---|---|
| Establishments | 2,602 | 84,176 |
| Mid-March employees | 12,211 | 391,064 |
| Annual payroll | $429,473,000 | $12,403,477,000 |
| Employees per establishment | 4.7 | 4.6 |
| Payroll per employee | $35,171 | $31,717 |
| Establishments per 100,000 residents | 29.5 | 24.7 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Where beauty salons in Virginia are concentrated
Census published beauty salon counts for 15 metro or micropolitan areas that include part of Virginia. The largest is Washington, DC-VA-MD-WV, with 1,747 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 31% of the statewide total; the rest are outside any published area or in areas Census suppressed.
| Area | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| Washington, DC-VA-MD-WV | 1,747 | 9,334 | 27.1 |
| Virginia Beach, VA-NC | 554 | 2,527 | 30.9 |
| Richmond, VA | 439 | 2,026 | 32.0 |
| Roanoke, VA | 115 | 375 | 36.4 |
| Charlottesville, VA | 71 | 368 | 31.2 |
| Lynchburg, VA | 67 | 249 | 25.1 |
| Blacksburg, VA | 43 | 195 | 23.6 |
| Winchester, VA-WV | 36 | 186 | 24.0 |
| Kingsport, TN-VA | 34 | 116 | 10.8 |
| Staunton, VA | 32 | 84 | 24.9 |
| Harrisonburg, VA | 25 | 111 | 18.0 |
| Bluefield, WV-VA | 17 | 47 | 17.6 |
| Danville, VA | 10 | 38 | 9.9 |
| Lake of the Woods, VA | 9 | 33 | 23.1 |
| Martinsville, VA | 7 | — | 11.1 |
Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.
Team sizes at beauty salons in Virginia
68.8% of Virginia's beauty salons with employees had fewer than five people in March 2023, compared with 68.7% nationally. 84.7% had fewer than ten. At that size the phone is shared, so routing (who rings, when, and what happens after hours) matters more than the number of desk phones.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 1,788 | 68.8% | 68.7% |
| 5–9 employees | 413 | 15.9% | 18.4% |
| 10–19 employees | 304 | 11.7% | 9.5% |
| 20–49 employees | 95 | 3.7% | 3.1% |
| 50 or more employees | 0 | 0.0% | 0.3% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Why the phone matters for beauty salons in Virginia
Salons book appointments by phone and text, and stylists are usually with a client when the phone rings. Missed calls are often missed bookings.
Typical inbound and outbound calls for beauty salons in Virginia:
- A client calls to move an appointment.
- A client calls to book a cut and color.
- A bride calls about wedding-party styling.
What beauty salons text about
Salons text appointment reminders and confirmations.
Texting from a local number in Virginia requires carrier registration (10DLC), a one-time $49 fee on Callata.
Callata vs. per-seat pricing for beauty salons in Virginia
Beauty salons in Virginia average 4.7 employees, so the comparison uses a 5-person team. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 5 users on RingCentral RingEX Core cost $150.00 a month and 5 on Ooma Office Pro cost $124.75. Callata comes to $99.00 a month for 5 users ($99 a month with 5 users included, then $20 per additional user), below both.
Over a year, that is $612 less than RingCentral for a beauty salon in Virginia of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $99.00 | $1,188.00 |
| Quo (Starter) | $19.00 per user | $95.00 | $1,140.00 |
| Nextiva (Core) | $23.00 per user | $115.00 | $1,380.00 |
| Ooma (Office Pro) | $24.95 per user | $124.75 | $1,497.00 |
| Dialpad (Standard) | $27.00 per user | $135.00 | $1,620.00 |
| RingCentral (RingEX Core) | $30.00 per user | $150.00 | $1,800.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Area codes in Virginia
Virginia has 10 geographic area codes in service according to NANPA. Callata includes up to 3 local numbers, so a beauty salon can hold a number in more than one of them.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 540 | 786 | Eastern | 1995 | 826 |
| 757 | 785 | Eastern | 1996 | 948 |
| 804 | 781 | Eastern | 1973 | 686 |
| 703 | 775 | Eastern | 1947 | 571 |
| 571 | 632 | Eastern | 2000 | 703 |
| 434 | 509 | Eastern | 2001 | none |
| 276 | 373 | Eastern | 2001 | none |
| 826 | 125 | Eastern | 2022 | 540 |
| 948 | 101 | Eastern | 2022 | 757 |
| 686 | 31 | Eastern | 2024 | 804 |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
How Callata works for beauty salons in Virginia
For $99 a month, Callata puts a team of up to 5 on one plan ($20 for each person after that): up to 3 local numbers, unlimited inbound calls, a pooled allowance of 1,500 outbound US and Canada minutes per user, browser and cell calling, voicemail transcription with urgency triage, recorded calls with AI summaries and business-hours routing, with E911 on every number.
Porting a number you already use in Virginia is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.
AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.
Frequently asked questions
How many beauty salons are in Virginia?
2,602 in 2023, according to Census County Business Patterns. They employed 12,211 people in mid-March.
Which Virginia metro area has the most beauty salons?
Washington, DC-VA-MD-WV, with 1,747 establishments in 2023.
What does a phone system cost a 5-person beauty salon?
$150.00 a month on RingCentral RingEX Core or $124.75 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $99.00 on Callata ($99 a month with 5 users included, then $20 per additional user).
Do I need to register to text customers from a Virginia number?
Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.