CallataGuides

Business phone system for beauty salons in Texas

5,740 beauty salons operated in Texas in 2023. Where they are, how big their teams are, and what phone service costs them.

Establishments
5,740CBP 2023
Employees
29,688mid-March 2023
Per 100k residents
18.3U.S. 24.7
State rank
4th of 51by count

Beauty salons in Texas by the numbers

County Business Patterns counts 5,740 establishments in Texas classified as Beauty Salons (NAICS 812112) for 2023. They employed 29,688 people in mid-March and reported $997.3 million in annual payroll. That is the 4th highest count among the 51 states and DC with published figures. Beauty salons make up 0.86% of the 670,878 business establishments in the state.

Per 100,000 residents (2024 estimate) Texas has 18.3 beauty salons, 25.9% below the national rate of 24.7. The average establishment has 5.2 employees against 4.6 nationally. Payroll per employee is $33,591, 5.9% above the U.S. figure of $31,717.

Beauty salons: Texas compared with the U.S., 2023
MeasureTexasUnited States
Establishments5,74084,176
Mid-March employees29,688391,064
Annual payroll$997,253,000$12,403,477,000
Employees per establishment5.24.6
Payroll per employee$33,591$31,717
Establishments per 100,000 residents18.324.7

Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.

Texas's largest markets for beauty salons

Census published beauty salon counts for 48 metro or micropolitan areas that include part of Texas. The largest is Dallas, TX, with 1,791 establishments. Single-state metro and micropolitan areas account for 98% of the statewide total; the rest are outside any published area or in areas Census suppressed.

Beauty salons by metro or micropolitan area, Texas, 2023
AreaEstablishmentsEmployeesPer 100k residents
Dallas, TX1,7919,42421.5
Houston, TX1,5167,81119.4
Austin, TX7574,48629.7
San Antonio, TX5452,98119.7
El Paso, TX13556215.4
McAllen, TX9649410.5
Killeen, TX8143215.9
Lubbock, TX7527820.4
Corpus Christi, TX7033715.5
Waco, TX4829715.6
Amarillo, TX4616516.7
Tyler, TX4626618.5
College Station, TX4227414.6
Beaumont, TX381789.5
Brownsville, TX341107.9
Laredo, TX3417112.5
Longview, TX308810.2
Abilene, TX2914015.7
Wichita Falls, TX2817818.7
Midland, TX248612.7
San Angelo, TX207216.4
Texarkana, TX-AR14399.6
Odessa, TX13—7.6
Victoria, TX114411.1
Lufkin, TX11—12.5

Top 25 of 48 areas by establishments. Source: Census CBP 2023.

Team sizes at beauty salons in Texas

66.6% of Texas's beauty salons with employees had fewer than five people in March 2023, compared with 68.7% nationally. 85.5% had fewer than ten. At that size the phone is shared, so routing (who rings, when, and what happens after hours) matters more than the number of desk phones.

Beauty salons in Texas by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees3,82266.6%68.7%
5–9 employees1,08318.9%18.4%
10–19 employees58510.2%9.5%
20–49 employees2173.8%3.1%
50 or more employees330.6%0.3%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Calls a beauty salon in Texas has to catch

Salons book appointments by phone and text, and stylists are usually with a client when the phone rings. Missed calls are often missed bookings.

A few of the calls that come in to beauty salons in Texas:

Texting clients

Salons text appointment reminders and confirmations.

Texting from a local number in Texas requires carrier registration (10DLC), a one-time $49 fee on Callata.

Callata vs. per-seat pricing for beauty salons in Texas

Beauty salons in Texas average 5.2 employees, so the comparison uses a 5-person team. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 5 users on RingCentral RingEX Core cost $150.00 a month and 5 on Ooma Office Pro cost $124.75. Callata comes to $99.00 a month for 5 users ($99 a month with 5 users included, then $20 per additional user), below both.

Over a year, that is $612 less than RingCentral for a beauty salon in Texas of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.

Monthly list price for a 5-person beauty salon
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$99.00$1,188.00
Quo (Starter)$19.00 per user$95.00$1,140.00
Nextiva (Core)$23.00 per user$115.00$1,380.00
Ooma (Office Pro)$24.95 per user$124.75$1,497.00
Dialpad (Standard)$27.00 per user$135.00$1,620.00
RingCentral (RingEX Core)$30.00 per user$150.00$1,800.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Area codes in Texas

Texas has 29 geographic area codes in service according to NANPA. Callata includes up to 3 local numbers, so a beauty salon can hold a number in more than one of them.

Area codes in Texas by assigned exchanges
Area codeExchangesTime zoneIn service sinceOverlay with
281786Central1996346, 621, 713, 832
469786Central1999214, 945, 972
832786Central1999281, 346, 713
512785Central1947737
713785Central1947281, 346, 621, 832
972785Central1996214, 469, 945
210784Central1992726
214784Central1947469, 945, 972
817780Central1953682
903771Central1990430
346752Central2014281, 621, 713, 832
956735Central1997none
806734Central1957none
254671Central1997none
361537Central1999none
940506Central1997none
830496Central1997none
409433Central1982none
936422Central2000none
682421Central2000817

Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.

How Callata works for beauty salons in Texas

Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.

Porting a number you already use in Texas is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.

AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.

Frequently asked questions

How many beauty salons are in Texas?

5,740 in 2023, according to Census County Business Patterns. They employed 29,688 people in mid-March.

Which Texas metro area has the most beauty salons?

Dallas, TX, with 1,791 establishments in 2023.

What does a phone system cost a 5-person beauty salon?

$150.00 a month on RingCentral RingEX Core or $124.75 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $99.00 on Callata ($99 a month with 5 users included, then $20 per additional user).

Do I need to register to text customers from a Texas number?

Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.