Business phone system for gift, novelty and souvenir stores in Michigan
616 gift, novelty and souvenir stores operated in Michigan in 2023. Where they are, how big their teams are, and what phone service costs them.
- Establishments
- 616CBP 2023
- Employees
- 4,516mid-March 2023
- Per 100k residents
- 6.1U.S. 5.6
- State rank
- 7th of 51by count
How many gift, novelty and souvenir stores operate in Michigan
The Census Bureau counted 616 gift, novelty and souvenir stores in Michigan in its 2023 County Business Patterns (NAICS 453220). They employed 4,516 people in mid-March and reported $93.6 million in annual payroll. That is the 7th highest count among the 51 states and DC with published figures. Gift, novelty and souvenir stores make up 0.27% of the 229,564 business establishments in the state.
Per 100,000 residents (2024 estimate) Michigan has 6.1 gift, novelty and souvenir stores, 9.3% above the national rate of 5.6. The average establishment has 7.3 employees against 6.8 nationally. Payroll per employee is $20,729, 18.8% below the U.S. figure of $25,533.
| Measure | Michigan | United States |
|---|---|---|
| Establishments | 616 | 18,896 |
| Mid-March employees | 4,516 | 127,699 |
| Annual payroll | $93,610,000 | $3,260,545,000 |
| Employees per establishment | 7.3 | 6.8 |
| Payroll per employee | $20,729 | $25,533 |
| Establishments per 100,000 residents | 6.1 | 5.6 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Gift, novelty and souvenir stores by metro area in Michigan
Census published gift shop counts for 25 metro or micropolitan areas that include part of Michigan. The largest is Detroit, MI, with 219 establishments. Single-state metro and micropolitan areas account for 83% of the statewide total; the rest are outside any published area or in areas Census suppressed.
| Area | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| Detroit, MI | 219 | 1,952 | 5.0 |
| Grand Rapids, MI | 53 | 349 | 4.5 |
| Traverse City, MI | 28 | — | 17.9 |
| Lansing, MI | 24 | 151 | 5.0 |
| Kalamazoo, MI | 20 | 126 | 7.6 |
| Ann Arbor, MI | 19 | 154 | 5.1 |
| Flint, MI | 18 | 109 | 4.5 |
| Saginaw, MI | 18 | — | 9.6 |
| Petoskey, MI | 17 | — | 50.1 |
| South Bend, IN-MI | 13 | 93 | 4.0 |
| Bay City, MI | 12 | 60 | 11.7 |
| Muskegon, MI | 11 | 67 | 6.2 |
| Niles, MI | 11 | — | 7.2 |
| Holland, MI | 9 | — | 7.4 |
| Jackson, MI | 8 | 23 | 5.0 |
| Marquette, MI | 8 | — | 11.8 |
| Houghton, MI | 8 | 21 | 19.9 |
| Sault Ste. Marie, MI | 8 | — | 22.1 |
| Battle Creek, MI | 7 | — | 5.2 |
| Marinette, WI-MI | 6 | — | 9.2 |
| Owosso, MI | 5 | 17 | 7.4 |
| Adrian, MI | 4 | — | 4.1 |
| Iron Mountain, MI-WI | 4 | — | 13.0 |
| Midland, MI | 3 | — | 3.6 |
| Mount Pleasant, MI | 3 | 15 | 4.6 |
Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.
Team sizes at gift, novelty and souvenir stores in Michigan
53.7% of Michigan's gift, novelty and souvenir stores with employees had fewer than five people in March 2023, compared with 55.8% nationally. 79.6% had fewer than ten. At that size the phone is shared, so routing (who rings, when, and what happens after hours) matters more than the number of desk phones.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 329 | 53.7% | 55.8% |
| 5–9 employees | 159 | 25.9% | 21.9% |
| 10–19 employees | 115 | 18.8% | 17.4% |
| 20–49 employees | 7 | 1.1% | 4.2% |
| 50 or more employees | 3 | 0.5% | 0.7% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
What gift, novelty and souvenir stores in Michigan use the phone for
Gift shops take calls about stock, holds and gift wrapping, with seasonal peaks. Quick answers help capture holiday sales.
Calls a gift shop in Michigan might handle in a typical week include:
- A customer calls about shipping a gift.
- The store calls a customer about an order.
- A customer calls to ask about a specific item.
Texting customers
Shops text hold and order-ready notices.
Texting from a local number in Michigan requires carrier registration (10DLC), a one-time $49 fee on Callata.
What a phone system costs a gift shop in Michigan
Gift, novelty and souvenir stores in Michigan average 7.3 employees, so the comparison uses a 7-person team. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 7 users on RingCentral RingEX Core cost $210.00 a month and 7 on Ooma Office Pro cost $174.65. Callata comes to $139.00 a month for 7 users ($99 a month with 5 users included, then $20 per additional user), below both.
Over a year, that is $852 less than RingCentral for a gift shop in Michigan of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $139.00 | $1,668.00 |
| Quo (Starter) | $19.00 per user | $133.00 | $1,596.00 |
| Nextiva (Core) | $23.00 per user | $161.00 | $1,932.00 |
| Ooma (Office Pro) | $24.95 per user | $174.65 | $2,095.80 |
| Dialpad (Standard) | $27.00 per user | $189.00 | $2,268.00 |
| RingCentral (RingEX Core) | $30.00 per user | $210.00 | $2,520.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Area codes in Michigan
Michigan has 13 geographic area codes in service according to NANPA. Callata includes up to 3 local numbers, so a gift shop can hold a number in more than one of them.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 248 | 784 | Eastern | 1997 | 947 |
| 313 | 769 | Eastern | 1947 | 679 |
| 989 | 724 | Eastern | 2001 | none |
| 734 | 701 | Eastern | 1997 | 679 |
| 517 | 616 | Eastern | 1947 | none |
| 231 | 572 | Eastern | 1999 | none |
| 586 | 546 | Eastern | 2001 | none |
| 269 | 545 | Eastern | 2002 | none |
| 616 | 545 | Eastern | 1947 | none |
| 810 | 509 | Eastern | 1993 | none |
| 906 | 360 | Eastern and Central | 1961 | none |
| 947 | 211 | Eastern | 2002 | 248 |
| 679 | 0 | Eastern | 2025 | 313 |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
How Callata works for gift, novelty and souvenir stores in Michigan
For $99 a month, Callata puts a team of up to 5 on one plan ($20 for each person after that): up to 3 local numbers, unlimited inbound calls, a pooled allowance of 1,500 outbound US and Canada minutes per user, browser and cell calling, voicemail transcription with urgency triage, recorded calls with AI summaries and business-hours routing, with E911 on every number.
Porting a number you already use in Michigan is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.
AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.
Frequently asked questions
How many gift, novelty and souvenir stores are in Michigan?
616 in 2023, according to Census County Business Patterns. They employed 4,516 people in mid-March.
Which Michigan metro area has the most gift, novelty and souvenir stores?
Detroit, MI, with 219 establishments in 2023.
What does a phone system cost a 7-person gift shop?
$210.00 a month on RingCentral RingEX Core or $174.65 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $139.00 on Callata ($99 a month with 5 users included, then $20 per additional user).
Do I need to register to text customers from a Michigan number?
Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.