CallataGuides

Business phone system for gift, novelty and souvenir stores in Kentucky

199 gift, novelty and souvenir stores operated in Kentucky in 2023. Where they are, how big their teams are, and what phone service costs them.

Establishments
199CBP 2023
Employees
1,298mid-March 2023
Per 100k residents
4.3U.S. 5.6
State rank
32nd of 51by count

How many gift, novelty and souvenir stores operate in Kentucky

Kentucky had 199 gift, novelty and souvenir stores in 2023, according to Census County Business Patterns (NAICS 453220, Gift, Novelty, and Souvenir Stores). They employed 1,298 people in mid-March and reported $24.6 million in annual payroll. That is the 32nd highest count among the 51 states and DC with published figures. Gift, novelty and souvenir stores make up 0.21% of the 94,402 business establishments in the state.

Per 100,000 residents (2024 estimate) Kentucky has 4.3 gift, novelty and souvenir stores, 21.9% below the national rate of 5.6. The average establishment has 6.5 employees against 6.8 nationally. Payroll per employee is $18,958, 25.8% below the U.S. figure of $25,533.

Gift, novelty and souvenir stores: Kentucky compared with the U.S., 2023
MeasureKentuckyUnited States
Establishments19918,896
Mid-March employees1,298127,699
Annual payroll$24,607,000$3,260,545,000
Employees per establishment6.56.8
Payroll per employee$18,958$25,533
Establishments per 100,000 residents4.35.6

Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.

Gift, novelty and souvenir stores by metro area in Kentucky

Census published gift shop counts for 15 metro or micropolitan areas that include part of Kentucky. The largest is Cincinnati, OH-KY-IN, with 79 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 44% of the statewide total; the rest are outside any published area or in areas Census suppressed.

Gift, novelty and souvenir stores by metro or micropolitan area, Kentucky, 2023
AreaEstablishmentsEmployeesPer 100k residents
Cincinnati, OH-KY-IN796193.4
Louisville, KY-IN594714.2
Lexington, KY343266.4
Clarksville, TN-KY15834.3
Huntington, WV-KY-OH13783.5
Bowling Green, KY11945.6
Richmond, KY9—6.9
Paducah, KY-IL8567.8
Elizabethtown, KY7535.5
Owensboro, KY7386.2
Frankfort, KY5—6.5
Glasgow, KY5—8.9
Corbin, KY4—2.7
Danville, KY345.3
Murray, KY3137.7

Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.

Team sizes at gift, novelty and souvenir stores in Kentucky

54.0% of Kentucky's gift, novelty and souvenir stores with employees had fewer than five people in March 2023, compared with 55.8% nationally. 74.7% had fewer than ten. At that size the phone is shared, so routing (who rings, when, and what happens after hours) matters more than the number of desk phones.

Gift, novelty and souvenir stores in Kentucky by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees10754.0%55.8%
5–9 employees4120.7%21.9%
10–19 employees4221.2%17.4%
20–49 employees84.0%4.2%
50 or more employees00.0%0.7%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Calls a gift shop in Kentucky has to catch

Gift shops take calls about stock, holds and gift wrapping, with seasonal peaks. Quick answers help capture holiday sales.

A few of the calls that come in to gift, novelty and souvenir stores in Kentucky:

Texting customers

Shops text hold and order-ready notices.

Texting from a local number in Kentucky requires carrier registration (10DLC), a one-time $49 fee on Callata.

Phone system pricing for a 7-person gift shop

Gift, novelty and souvenir stores in Kentucky average 6.5 employees, so the comparison uses a 7-person team. On a per-user plan that headcount sets the bill: $174.65 a month on Ooma Office Pro or $210.00 on RingCentral RingEX Core at list price (checked September 28, 2026). Callata comes to $139.00 a month for 7 users ($99 a month with 5 users included, then $20 per additional user), below both.

Over a year, that is $852 less than RingCentral for a gift shop in Kentucky of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.

Monthly list price for a 7-person gift shop
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$139.00$1,668.00
Quo (Starter)$19.00 per user$133.00$1,596.00
Nextiva (Core)$23.00 per user$161.00$1,932.00
Ooma (Office Pro)$24.95 per user$174.65$2,095.80
Dialpad (Standard)$27.00 per user$189.00$2,268.00
RingCentral (RingEX Core)$30.00 per user$210.00$2,520.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Area codes in Kentucky

Kentucky has 5 geographic area codes in service according to NANPA. Callata includes up to 3 local numbers, so a gift shop can hold a number in more than one of them.

Area codes in Kentucky by assigned exchanges
Area codeExchangesTime zoneIn service sinceOverlay with
270769Eastern and Central1999364
502735Eastern1947761
606639Eastern and Central1955none
859563Eastern2000none
36472Eastern and Central2014270

Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.

How Callata works for gift, novelty and souvenir stores in Kentucky

Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.

Porting a number you already use in Kentucky is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.

AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.

Frequently asked questions

How many gift, novelty and souvenir stores are in Kentucky?

199 in 2023, according to Census County Business Patterns. They employed 1,298 people in mid-March.

Which Kentucky metro area has the most gift, novelty and souvenir stores?

Cincinnati, OH-KY-IN, with 79 establishments in 2023.

What does a phone system cost a 7-person gift shop?

$210.00 a month on RingCentral RingEX Core or $174.65 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $139.00 on Callata ($99 a month with 5 users included, then $20 per additional user).

Do I need to register to text customers from a Kentucky number?

Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.