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Business phone system for passenger car rental agencies in Florida

1,021 passenger car rental agencies operated in Florida in 2023. Where they are, how big their teams are, and what phone service costs them.

Establishments
1,021CBP 2023
Per 100k residents
4.4U.S. 2.8
State rank
2nd of 51by count

Passenger car rental agencies in Florida by the numbers

The Census Bureau counted 1,021 passenger car rental agencies in Florida in its 2023 County Business Patterns (NAICS 532111). That is the 2nd highest count among the 51 states and DC with published figures. Passenger car rental agencies make up 0.16% of the 645,575 business establishments in the state.

Per 100,000 residents (2024 estimate) Florida has 4.4 passenger car rental agencies, 55.6% above the national rate of 2.8.

Passenger car rental agencies: Florida compared with the U.S., 2023
MeasureFloridaUnited States
Establishments1,0219,548
Mid-March employees10,498 (high noise)84,637 (high noise)
Annual payroll$638,788,000 (high noise)$4,246,355,000 (high noise)
Employees per establishment——
Payroll per employee——
Establishments per 100,000 residents4.42.8

Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.

Florida's largest markets for passenger car rental agencies

Census published car rental agency counts for 22 metro or micropolitan areas that include part of Florida. The largest is Miami, FL, with 372 establishments. Single-state metro and micropolitan areas account for 99% of the statewide total; the rest are outside any published area or in areas Census suppressed.

Passenger car rental agencies by metro or micropolitan area, Florida, 2023
AreaEstablishmentsEmployeesPer 100k residents
Miami, FL3723,5535.8
Orlando, FL177—6.0
Tampa, FL115—3.4
Jacksonville, FL69—3.9
Cape Coral, FL44—5.1
North Port, FL29—3.1
Palm Bay, FL20—3.0
Crestview, FL20—6.4
Lakeland, FL18—2.1
Pensacola, FL18—3.3
Naples, FL17—4.1
Deltona, FL16—2.2
Port St. Lucie, FL16—2.9
Tallahassee, FL151773.8
Panama City, FL13—5.7
Gainesville, FL12—3.3
Key West, FL12—14.8
Punta Gorda, FL8—3.8
Ocala, FL6—1.4
Sebastian, FL6283.5
Homosassa Springs, FL4—2.4
Sebring, FL3—2.7

Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.

Team sizes at passenger car rental agencies in Florida

51.7% of Florida's passenger car rental agencies with employees had fewer than five people in March 2023, compared with 46.7% nationally. 76.2% had fewer than ten. At that size the phone is shared, so routing (who rings, when, and what happens after hours) matters more than the number of desk phones.

Passenger car rental agencies in Florida by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees52651.7%46.7%
5–9 employees24924.5%30.5%
10–19 employees14714.5%15.2%
20–49 employees656.4%4.7%
50 or more employees302.9%2.9%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Why the phone matters for passenger car rental agencies in Florida

Rental agencies take reservation, extension and return calls. Independent and franchise locations rely on the phone for local customers. That holds for passenger car rental agencies in Florida as much as anywhere.

Typical inbound and outbound calls for passenger car rental agencies in Florida:

Texting renters

Agencies text pickup instructions and return reminders.

Texting from a local number in Florida requires carrier registration (10DLC), a one-time $49 fee on Callata.

What a phone system costs a car rental agency in Florida

The comparison uses a 2-person team, the rounded U.S. average for passenger car rental agencies. Priced per seat, 2 users would run $60.00 a month on RingCentral RingEX Core and $49.90 on Ooma Office Pro (month-to-month list prices, checked September 28, 2026). Callata costs $99.00 a month ($99 a month with 5 users included, then $20 per additional user), so at this team size both per-seat plans are cheaper; Callata drops below them from 4 users.

At this team size the per-seat plans cost less than Callata's $99 base price, which already covers 5 users; Callata becomes the lower price from 4 users.

Monthly list price for a 2-person car rental agency
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$99.00$1,188.00
Quo (Starter)$19.00 per user$38.00$456.00
Nextiva (Core)$23.00 per user$46.00$552.00
Ooma (Office Pro)$24.95 per user$49.90$598.80
Dialpad (Standard)$27.00 per user$54.00$648.00
RingCentral (RingEX Core)$30.00 per user$60.00$720.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Area codes in Florida

Florida has 23 geographic area codes in service according to NANPA. Callata includes up to 3 local numbers, so a car rental agency can hold a number in more than one of them.

Area codes in Florida by assigned exchanges
Area codeExchangesTime zoneIn service sinceOverlay with
407786Eastern1988321, 689
561786Eastern1996728
786786Eastern1998305, 645
850785Eastern and Central1997448
904785Eastern1965324
305784Eastern1947645, 786
813783Eastern1953656
954776Eastern1995754
352711Eastern1995none
727625Eastern1998none
239521Eastern2002none
321501Eastern1999none
941484Eastern1995none
863471Eastern1999none
386459Eastern2001none
772313Eastern2002none
689235Eastern2019321, 407
754215Eastern2001954
448118Eastern and Central2021850
65698Eastern2022813

Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.

How Callata works for passenger car rental agencies in Florida

Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.

Porting a number you already use in Florida is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.

AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.

Frequently asked questions

How many passenger car rental agencies are in Florida?

1,021 in 2023, according to Census County Business Patterns.

Which Florida metro area has the most passenger car rental agencies?

Miami, FL, with 372 establishments in 2023.

What does a phone system cost a 2-person car rental agency?

$60.00 a month on RingCentral RingEX Core or $49.90 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $99.00 on Callata ($99 a month with 5 users included, then $20 per additional user).

Do I need to register to text customers from a Florida number?

Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.