CallataGuides

Business phone system for advertising agencies in Indiana

203 advertising agencies operated in Indiana in 2023. Where they are, how big their teams are, and what phone service costs them.

Establishments
203CBP 2023
Employees
1,341mid-March 2023
Per 100k residents
2.9U.S. 4.6
State rank
21st of 51by count

The advertising agency industry in Indiana

Indiana had 203 advertising agencies in 2023, according to Census County Business Patterns (NAICS 541810, Advertising Agencies). They employed 1,341 people in mid-March and reported $93.5 million in annual payroll. That is the 21st highest count among the 51 states and DC with published figures. Advertising agencies make up 0.13% of the 155,692 business establishments in the state.

Per 100,000 residents (2024 estimate) Indiana has 2.9 advertising agencies, 35.7% below the national rate of 4.6. The average establishment has 6.6 employees against 12.9 nationally. Payroll per employee is $69,697, 34.8% below the U.S. figure of $106,841.

Advertising agencies: Indiana compared with the U.S., 2023
MeasureIndianaUnited States
Establishments20315,512
Mid-March employees1,341200,465
Annual payroll$93,464,000$21,417,972,000
Employees per establishment6.612.9
Payroll per employee$69,697$106,841
Establishments per 100,000 residents2.94.6

Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.

Indiana's largest markets for advertising agencies

Census published advertising agency counts for 13 metro or micropolitan areas that include part of Indiana. The largest is Chicago, IL-IN, with 595 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 72% of the statewide total; the rest are outside any published area or in areas Census suppressed.

Advertising agencies by metro or micropolitan area, Indiana, 2023
AreaEstablishmentsEmployeesPer 100k residents
Chicago, IL-IN59514,9806.3
Cincinnati, OH-KY-IN911,4964.0
Indianapolis, IN867274.0
Louisville, KY-IN777885.5
Fort Wayne, IN242045.2
Evansville, IN151475.5
South Bend, IN-MI12243.7
Elkhart, IN6312.9
Muncie, IN443.5
Lafayette, IN3261.3
Terre Haute, IN3—1.8
Warsaw, IN3133.7
Seymour, IN3—6.3

Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.

Team sizes at advertising agencies in Indiana

69.3% of Indiana's advertising agencies with employees had fewer than five people in March 2023, compared with 68.2% nationally. 80.7% had fewer than ten. At that size the phone is shared, so routing (who rings, when, and what happens after hours) matters more than the number of desk phones.

Advertising agencies in Indiana by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees14069.3%68.2%
5–9 employees2311.4%12.0%
10–19 employees2311.4%8.4%
20–49 employees136.4%6.4%
50 or more employees31.5%5.0%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Why the phone matters for advertising agencies in Indiana

Agencies manage many client relationships at once, and clients expect to reach their account team quickly. Recording and summarizing calls helps teams keep track of approvals and requests. That holds for advertising agencies in Indiana as much as anywhere.

Typical inbound and outbound calls for advertising agencies in Indiana:

What advertising agencies text about

Agencies text approvals and schedule changes.

Texting from a local number in Indiana requires carrier registration (10DLC), a one-time $49 fee on Callata.

What a phone system costs an advertising agency in Indiana

Advertising agencies in Indiana average 6.6 employees, so the comparison uses a 7-person team. On a per-user plan that headcount sets the bill: $174.65 a month on Ooma Office Pro or $210.00 on RingCentral RingEX Core at list price (checked September 28, 2026). Callata comes to $139.00 a month for 7 users ($99 a month with 5 users included, then $20 per additional user), below both.

Over a year, that is $852 less than RingCentral for an advertising agency in Indiana of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.

Monthly list price for a 7-person advertising agency
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$139.00$1,668.00
Quo (Starter)$19.00 per user$133.00$1,596.00
Nextiva (Core)$23.00 per user$161.00$1,932.00
Ooma (Office Pro)$24.95 per user$174.65$2,095.80
Dialpad (Standard)$27.00 per user$189.00$2,268.00
RingCentral (RingEX Core)$30.00 per user$210.00$2,520.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Area codes in Indiana

Indiana has 8 geographic area codes in service according to NANPA. Callata includes up to 3 local numbers, so an advertising agency can hold a number in more than one of them.

Area codes in Indiana by assigned exchanges
Area codeExchangesTime zoneIn service sinceOverlay with
317786Eastern1947463
812785Eastern and Central1947930
765725Eastern1997none
219495Eastern and Central1948none
260444Eastern2002none
574403Eastern and Central2002none
463188Eastern2016317
930158Eastern2015812

Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.

How Callata works for advertising agencies in Indiana

Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.

Porting a number you already use in Indiana is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.

AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.

Frequently asked questions

How many advertising agencies are in Indiana?

203 in 2023, according to Census County Business Patterns. They employed 1,341 people in mid-March.

Which Indiana metro area has the most advertising agencies?

Chicago, IL-IN, with 595 establishments in 2023.

What does a phone system cost a 7-person advertising agency?

$210.00 a month on RingCentral RingEX Core or $174.65 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $139.00 on Callata ($99 a month with 5 users included, then $20 per additional user).

Do I need to register to text customers from a Indiana number?

Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.