Business phone system for advertising agencies in Texas
1,264 advertising agencies operated in Texas in 2023. Where they are, how big their teams are, and what phone service costs them.
- Establishments
- 1,264CBP 2023
- Employees
- 11,788mid-March 2023
- Per 100k residents
- 4.0U.S. 4.6
- State rank
- 4th of 51by count
Advertising agencies in Texas by the numbers
Texas had 1,264 advertising agencies in 2023, according to Census County Business Patterns (NAICS 541810, Advertising Agencies). They employed 11,788 people in mid-March and reported $1.1 billion in annual payroll. That is the 4th highest count among the 51 states and DC with published figures. Advertising agencies make up 0.19% of the 670,878 business establishments in the state.
Per 100,000 residents (2024 estimate) Texas has 4.0 advertising agencies, 11.4% below the national rate of 4.6. The average establishment has 9.3 employees against 12.9 nationally. Payroll per employee is $93,676, 12.3% below the U.S. figure of $106,841.
| Measure | Texas | United States |
|---|---|---|
| Establishments | 1,264 | 15,512 |
| Mid-March employees | 11,788 | 200,465 |
| Annual payroll | $1,104,256,000 | $21,417,972,000 |
| Employees per establishment | 9.3 | 12.9 |
| Payroll per employee | $93,676 | $106,841 |
| Establishments per 100,000 residents | 4.0 | 4.6 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Advertising agencies by metro area in Texas
Census published advertising agency counts for 27 metro or micropolitan areas that include part of Texas. The largest is Dallas, TX, with 464 establishments. Single-state metro and micropolitan areas account for 97% of the statewide total; the rest are outside any published area or in areas Census suppressed.
| Area | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| Dallas, TX | 464 | 5,798 | 5.6 |
| Houston, TX | 262 | 1,896 | 3.4 |
| Austin, TX | 259 | 2,958 | 10.2 |
| San Antonio, TX | 84 | 392 | 3.0 |
| El Paso, TX | 23 | 89 | 2.6 |
| Lubbock, TX | 19 | 92 | 5.2 |
| McAllen, TX | 15 | — | 1.6 |
| Tyler, TX | 15 | 61 | 6.0 |
| Corpus Christi, TX | 9 | 49 | 2.0 |
| Longview, TX | 8 | 28 | 2.7 |
| Abilene, TX | 8 | — | 4.3 |
| Amarillo, TX | 7 | — | 2.5 |
| Killeen, TX | 6 | 7 | 1.2 |
| Midland, TX | 6 | — | 3.2 |
| Waco, TX | 5 | — | 1.6 |
| San Angelo, TX | 5 | — | 4.1 |
| Brownsville, TX | 4 | — | 0.9 |
| Laredo, TX | 4 | — | 1.5 |
| Sherman, TX | 4 | 25 | 2.7 |
| Wichita Falls, TX | 4 | 39 | 2.7 |
| Texarkana, TX-AR | 4 | — | 2.7 |
| Victoria, TX | 4 | — | 4.0 |
| Beaumont, TX | 3 | — | 0.8 |
| College Station, TX | 3 | — | 1.0 |
| Odessa, TX | 3 | — | 1.8 |
Top 25 of 27 areas by establishments. Source: Census CBP 2023.
Team sizes at advertising agencies in Texas
71.4% of Texas's advertising agencies with employees had fewer than five people in March 2023, compared with 68.2% nationally. 83.5% had fewer than ten. That is the size of team where a missed call usually means nobody was free, not that nobody was on staff.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 902 | 71.4% | 68.2% |
| 5–9 employees | 153 | 12.1% | 12.0% |
| 10–19 employees | 98 | 7.8% | 8.4% |
| 20–49 employees | 66 | 5.2% | 6.4% |
| 50 or more employees | 45 | 3.6% | 5.0% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
What advertising agencies in Texas use the phone for
Agencies manage many client relationships at once, and clients expect to reach their account team quickly. Recording and summarizing calls helps teams keep track of approvals and requests.
Calls an advertising agency in Texas might handle in a typical week include:
- A client calls to change a campaign budget.
- A production vendor calls about a shoot.
- A media rep calls about an ad placement.
After-hours calls
Launch-day issues can be urgent; otherwise after-hours calls can wait.
Callata voicemail is transcribed and triaged for urgency, and business-hours routing decides where calls go once you close.
Phone system pricing for a 9-person advertising agency
Advertising agencies in Texas average 9.3 employees, so the comparison uses a 9-person team. Priced per seat, 9 users would run $270.00 a month on RingCentral RingEX Core and $224.55 on Ooma Office Pro (month-to-month list prices, checked September 28, 2026). On Callata the same 9 people cost $179.00 a month, less than either per-seat plan.
The annual difference against RingCentral's monthly list price comes to $1,092. Some vendors discount annual contracts; the table shows month-to-month prices.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $179.00 | $2,148.00 |
| Quo (Starter) | $19.00 per user | $171.00 | $2,052.00 |
| Nextiva (Core) | $23.00 per user | $207.00 | $2,484.00 |
| Ooma (Office Pro) | $24.95 per user | $224.55 | $2,694.60 |
| Dialpad (Standard) | $27.00 per user | $243.00 | $2,916.00 |
| RingCentral (RingEX Core) | $30.00 per user | $270.00 | $3,240.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Area codes in Texas
Texas has 29 geographic area codes in service according to NANPA. You can choose local numbers in the area codes your clients know, subject to carrier inventory, or port your current number for free.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 281 | 786 | Central | 1996 | 346, 621, 713, 832 |
| 469 | 786 | Central | 1999 | 214, 945, 972 |
| 832 | 786 | Central | 1999 | 281, 346, 713 |
| 512 | 785 | Central | 1947 | 737 |
| 713 | 785 | Central | 1947 | 281, 346, 621, 832 |
| 972 | 785 | Central | 1996 | 214, 469, 945 |
| 210 | 784 | Central | 1992 | 726 |
| 214 | 784 | Central | 1947 | 469, 945, 972 |
| 817 | 780 | Central | 1953 | 682 |
| 903 | 771 | Central | 1990 | 430 |
| 346 | 752 | Central | 2014 | 281, 621, 713, 832 |
| 956 | 735 | Central | 1997 | none |
| 806 | 734 | Central | 1957 | none |
| 254 | 671 | Central | 1997 | none |
| 361 | 537 | Central | 1999 | none |
| 940 | 506 | Central | 1997 | none |
| 830 | 496 | Central | 1997 | none |
| 409 | 433 | Central | 1982 | none |
| 936 | 422 | Central | 2000 | none |
| 682 | 421 | Central | 2000 | 817 |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
How Callata works for advertising agencies in Texas
For $99 a month, Callata puts a team of up to 5 on one plan ($20 for each person after that): up to 3 local numbers, unlimited inbound calls, a pooled allowance of 1,500 outbound US and Canada minutes per user, browser and cell calling, voicemail transcription with urgency triage, recorded calls with AI summaries and business-hours routing, with E911 on every number.
If you already have a number in Texas, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.
Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.
Frequently asked questions
How many advertising agencies are in Texas?
1,264 in 2023, according to Census County Business Patterns. They employed 11,788 people in mid-March.
Which Texas metro area has the most advertising agencies?
Dallas, TX, with 464 establishments in 2023.
What does a phone system cost a 9-person advertising agency?
$270.00 a month on RingCentral RingEX Core or $224.55 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $179.00 on Callata ($99 a month with 5 users included, then $20 per additional user).
Do I need to register to text customers from a Texas number?
Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.