Business phone system for advertising agencies in New York
1,610 advertising agencies operated in New York in 2023. Where they are, how big their teams are, and what phone service costs them.
- Establishments
- 1,610CBP 2023
- Employees
- 45,266mid-March 2023
- Per 100k residents
- 8.1U.S. 4.6
- State rank
- 2nd of 51by count
Advertising agencies in New York by the numbers
County Business Patterns counts 1,610 establishments in New York classified as Advertising Agencies (NAICS 541810) for 2023. They employed 45,266 people in mid-March and reported $6.0 billion in annual payroll. That is the 2nd highest count among the 51 states and DC with published figures. Advertising agencies make up 0.30% of the 541,313 business establishments in the state.
Per 100,000 residents (2024 estimate) New York has 8.1 advertising agencies, 77.7% above the national rate of 4.6. The average establishment has 28.1 employees against 12.9 nationally. Payroll per employee is $131,587, 23.2% above the U.S. figure of $106,841.
| Measure | New York | United States |
|---|---|---|
| Establishments | 1,610 | 15,512 |
| Mid-March employees | 45,266 | 200,465 |
| Annual payroll | $5,956,420,000 | $21,417,972,000 |
| Employees per establishment | 28.1 | 12.9 |
| Payroll per employee | $131,587 | $106,841 |
| Establishments per 100,000 residents | 8.1 | 4.6 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Where advertising agencies in New York are concentrated
Census published advertising agency counts for 12 metro or micropolitan areas that include part of New York. The largest is New York, NY-NJ, with 1,626 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 17% of the statewide total; the rest are outside any published area or in areas Census suppressed.
| Area | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| New York, NY-NJ | 1,626 | 47,743 | 8.2 |
| Rochester, NY | 73 | 790 | 6.9 |
| Buffalo, NY | 58 | 677 | 5.0 |
| Albany, NY | 43 | 434 | 4.7 |
| Kiryas Joel, NY | 41 | 116 | 5.8 |
| Syracuse, NY | 22 | 340 | 3.4 |
| Utica, NY | 9 | 51 | 3.1 |
| Kingston, NY | 8 | — | 4.4 |
| Binghamton, NY | 6 | — | 2.5 |
| Monticello, NY | 4 | — | 5.0 |
| Hudson, NY | 4 | — | 6.6 |
| Ithaca, NY | 3 | 21 | 2.8 |
Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.
Team sizes at advertising agencies in New York
64.3% of New York's advertising agencies with employees had fewer than five people in March 2023, compared with 68.2% nationally. 74.3% had fewer than ten. At that size the phone is shared, so routing (who rings, when, and what happens after hours) matters more than the number of desk phones.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 1,034 | 64.3% | 68.2% |
| 5–9 employees | 162 | 10.1% | 12.0% |
| 10–19 employees | 116 | 7.2% | 8.4% |
| 20–49 employees | 112 | 7.0% | 6.4% |
| 50 or more employees | 185 | 11.5% | 5.0% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Calls an advertising agency in New York has to catch
Agencies manage many client relationships at once, and clients expect to reach their account team quickly. Recording and summarizing calls helps teams keep track of approvals and requests.
A few of the calls that come in to advertising agencies in New York:
- A client calls to change a campaign budget.
- The agency calls a client to review creative.
- A media rep calls about an ad placement.
Texting clients
Agencies text approvals and schedule changes.
Texting from a local number in New York requires carrier registration (10DLC), a one-time $49 fee on Callata.
What a phone system costs an advertising agency in New York
Advertising agencies in New York average 28.1 employees, so the comparison uses a 28-person team. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 28 users on RingCentral RingEX Core cost $840.00 a month and 28 on Ooma Office Pro cost $698.60. Callata comes to $559.00 a month for 28 users ($99 a month with 5 users included, then $20 per additional user), below both.
Over a year, that is $3,372 less than RingCentral for an advertising agency in New York of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $559.00 | $6,708.00 |
| Quo (Starter) | $19.00 per user | $532.00 | $6,384.00 |
| Nextiva (Core) | $23.00 per user | $644.00 | $7,728.00 |
| Ooma (Office Pro) | $24.95 per user | $698.60 | $8,383.20 |
| Dialpad (Standard) | $27.00 per user | $756.00 | $9,072.00 |
| RingCentral (RingEX Core) | $30.00 per user | $840.00 | $10,080.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Area codes in New York
New York has 23 geographic area codes in service according to NANPA. Callata includes up to 3 local numbers, so an advertising agency can hold a number in more than one of them.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 212 | 784 | Eastern | 1947 | 332, 646, 917 |
| 347 | 784 | Eastern | 1999 | 465, 718, 917, 929 |
| 516 | 783 | Eastern | 1951 | 363 |
| 845 | 783 | Eastern | 2000 | 329 |
| 917 | 783 | Eastern | 1992 | 212, 332, 646, 347, 465, 718, 929 |
| 631 | 782 | Eastern | 1999 | 934 |
| 315 | 781 | Eastern | 1947 | 680 |
| 646 | 781 | Eastern | 1999 | 212, 332, 917 |
| 718 | 779 | Eastern | 1984 | 347, 465, 917, 929 |
| 518 | 775 | Eastern | 1947 | 838 |
| 716 | 767 | Eastern | 1947 | 624 |
| 929 | 706 | Eastern | 2011 | 347, 465, 718, 917 |
| 914 | 704 | Eastern | 1947 | none |
| 585 | 675 | Eastern | 2001 | none |
| 607 | 548 | Eastern | 1954 | none |
| 838 | 227 | Eastern | 2017 | 518 |
| 680 | 210 | Eastern | 2017 | 315 |
| 332 | 159 | Eastern | 2017 | 212, 646, 917 |
| 934 | 131 | Eastern | 2016 | 631 |
| 329 | 69 | Eastern | 2023 | 845 |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
How Callata works for advertising agencies in New York
Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.
Porting a number you already use in New York is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.
AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.
Frequently asked questions
How many advertising agencies are in New York?
1,610 in 2023, according to Census County Business Patterns. They employed 45,266 people in mid-March.
Which New York metro area has the most advertising agencies?
New York, NY-NJ, with 1,626 establishments in 2023.
What does a phone system cost a 28-person advertising agency?
$840.00 a month on RingCentral RingEX Core or $698.60 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $559.00 on Callata ($99 a month with 5 users included, then $20 per additional user).
Do I need to register to text customers from a New York number?
Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.