CallataGuides

Rochester, NY business phone guide

Population, businesses by sector and industry, area codes and local numbers for the Rochester, NY metro area.

Population
1.1 million2024 est.
Establishments
23,916CBP 2023
Counties
5
Area codes
4

The Rochester, NY area

The Rochester, NY metro area covers 5 counties in New York and had 1.1 million residents in July 2024, down 0.8% since April 2020. The U.S. population grew 2.6% over the same period. Monroe County, NY is the most populous, with 752,000 people. By population it ranks 54th of the 925 metro and micropolitan areas and 57th by business establishments.

Counties in the Rochester, NY area
CountyPopulation (2024)
Monroe County, NY752,202
Ontario County, NY113,012
Wayne County, NY90,757
Livingston County, NY61,561
Orleans County, NY39,686

Source: Census Vintage 2024 metropolitan and micropolitan area estimates.

Businesses in Rochester, NY

County Business Patterns counted 23,916 establishments in the area in 2023, employing 436,732 people in mid-March with $24.7 billion in annual payroll. That is an average of 18.3 employees per establishment. 52.1% of establishments with employees had fewer than five people. By establishment count, the largest sectors are retail trade (3,224), health care and social assistance (2,608), and construction (2,573).

Rochester, NY establishments by sector, 2023
Sector (NAICS)EstablishmentsEmployeesAnnual payroll
Retail Trade (44)3,22454,906$1,869,650,000
Health Care and Social Assistance (62)2,60883,997$4,378,369,000
Construction (23)2,57321,435$1,617,188,000
Other Services (except Public Administration) (81)2,48314,413$541,713,000
Accommodation and Food Services (72)2,41438,695$916,427,000
Professional, Scientific, and Technical Services (54)2,31929,519$2,437,896,000
Administrative and Support and Waste Management and Remediation Services (56)1,40426,333$1,369,139,000
Finance and Insurance (52)1,19913,379$1,277,924,000
Real Estate and Rental and Leasing (53)1,1857,344$461,067,000
Manufacturing (31)1,17352,237$3,536,557,000
Wholesale Trade (42)1,06418,275$1,348,157,000
Transportation and Warehousing (48)67412,222$542,405,000
Arts, Entertainment, and Recreation (71)4907,063$203,468,000
Information (51)4567,917$604,302,000
Educational Services (61)37932,778 (high noise)$1,914,949,000
Management of Companies and Enterprises (55)14313,270$1,343,044,000
Utilities (22)481,737 (high noise)$219,414,000
Agriculture, Forestry, Fishing and Hunting (11)38654$40,119,000
Mining, Quarrying, and Oil and Gas Extraction (21)24528$44,566,000

Source: Census County Business Patterns 2023, two-digit NAICS sectors. Manufacturing, retail and transportation span several two-digit codes; CBP reports them under 31, 44 and 48.

Business density and team size in Rochester, NY

Rochester, NY has 22.6 business establishments per 1,000 residents, 8.0% below the U.S. figure of 24.6. Establishments average 18.3 employees against 16.7 nationally, and payroll per employee is $56,481 (17.4% below the U.S. $68,342). 52.1% of establishments with employees have fewer than five people (U.S.: 55.5%), while 5.8% have 50 or more. Most establishments are far smaller than the average suggests, so it pays to price a phone plan at the headcount you actually have rather than the average.

Rochester, NY: establishments by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees12,45952.1%55.5%
5–9 employees4,40518.4%17.5%
10–19 employees3,28313.7%12.5%
20–49 employees2,38310.0%9.1%
50 or more employees1,3865.8%5.4%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Small-business industries in Rochester, NY

Of the 141 industries these guides cover, 140 have a published Census count in Rochester, NY. The largest are limited-service restaurants (852), full-service restaurants (802), and residential remodelers (574). Relative to population, breweries are the most over-represented: 4.2 per 100,000 residents against 1.5 nationally.

Largest covered industries in Rochester, NY, 2023
IndustryEstablishmentsEmployeesEmployees per establishment
Limited-service restaurants85214,77317.3
Full-service restaurants80214,79918.5
Residential remodelers5741,7223.0
Landscaping services4716,44513.7
Dental offices3743,1558.4
Law offices3742,9387.9
General automotive repair shops3471,5354.4
Insurance agencies and brokerages3452,2096.4
Physician practices2993,04710.2
Plumbing, heating and air-conditioning contractors2864,67316.3
Beauty salons2831,3114.6
Child day care services2733,80213.9
Offices of real estate agents and brokers262——
Janitorial services2612,64510.1
Electrical contractors2243,39515.2
Supermarkets and grocery stores21112,85360.9
Management consulting firms2071,8589.0
Residential property managers1931,99410.3
Drinking places1701,3828.1
Engineering services firms1694,54326.9
Nail salons1695663.3
Custom computer programming services firms1623,28220.3
All other specialty trade contractors1606474.0
Painting and wall covering contractors1385754.2
Beer, wine and liquor stores1379396.9

Selected small-business industries (six-digit NAICS) covered by these guides. Source: Census County Business Patterns 2023.

Area codes in Rochester, NY

The area's named cities and towns have 567 NANPA-assigned exchanges across 4 area codes; 585 has the most (83%). Callata includes up to 3 local numbers, so a business serving several parts of the area can hold a number in each.

Area codes in the Rochester, NY area
Area codeExchanges in named placesShareTime zone
58547083%Eastern
3156411%Eastern
680305.3%Eastern
71630.53%Eastern

Exchanges in rate centers matched to Census places in the area. Source: NANPA.

Local numbers by city

Pages for 43 cities and towns in the area list their area codes, prefixes and carriers.

Cities and towns in the Rochester, NY area
PlacePopulation (2024)Area codesExchanges
Rochester, NY207,282585295
Henrietta, NY49,45058512
Webster, NY45,34358514
Victor, NY16,1595858
Geneva, NY12,397315, 68014
Ontario, NY10,516315, 6806
Geneseo, NY10,4105858
Macedon, NY9,264315, 6806
Newark, NY8,932315, 68015
Hamlin, NY8,6195852
Sodus, NY8,097315, 6804
Livonia, NY7,5155853
Brockport, NY7,4895856
Albion, NY7,4145858
Palmyra, NY7,317315, 6804
Avon, NY7,0355853
Williamson, NY6,790315, 6804
Phelps, NY6,589315, 6803
East Rochester, NY6,13958529
Hilton, NY5,9755854
Medina, NY5,912585, 7166
Lyons, NY5,536315, 68016
Fairport, NY5,34158513
Marion, NY4,499315, 6807
Mount Morris, NY4,3945853
Dansville, NY4,3455855
Caledonia, NY4,1155855
Wolcott, NY3,953315, 6805
Spencerport, NY3,6165857
Rush, NY3,4505853
Honeoye Falls, NY2,8175855
Nunda, NY2,6665853
Kendall, NY2,5865853
Naples, NY2,3725854
Springwater, NY2,2625852
Churchville, NY2,1845854
Clifton Springs, NY2,1683152
Clyde, NY2,126315, 6803
Leicester, NY2,0565853
Scottsville, NY2,0045854

Largest 40 of 43.

Phone costs for a typical Rochester, NY business

Per-seat phone plans multiply by headcount. For the rounded average establishment size in Rochester, NY, 18 users on RingCentral RingEX Core come to $540.00 a month and on Ooma Office Pro $449.10, at month-to-month list prices checked September 28, 2026. Callata comes to $359.00 a month for 18 users ($99 a month with 5 users included, then $20 per additional user), below both.

Monthly list price for an 18-person team
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$359.00$4,308.00
Quo (Starter)$19.00 per user$342.00$4,104.00
Nextiva (Core)$23.00 per user$414.00$4,968.00
Ooma (Office Pro)$24.95 per user$449.10$5,389.20
Dialpad (Standard)$27.00 per user$486.00$5,832.00
RingCentral (RingEX Core)$30.00 per user$540.00$6,480.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Callata in Rochester, NY

For $99 a month, Callata puts a team of up to 5 on one plan ($20 for each person after that): up to 3 local numbers, unlimited inbound calls, a pooled allowance of 1,500 outbound US and Canada minutes per user, browser and cell calling, voicemail transcription with urgency triage, recorded calls with AI summaries and business-hours routing, with E911 on every number.

Porting a number you already use in Rochester, NY is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.

AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.

Frequently asked questions

What area codes serve Rochester, NY?

585, 315, 680, and 716, by NANPA-assigned exchanges in the area's named places.

How many businesses are in the Rochester, NY area?

23,916 establishments in 2023, according to Census County Business Patterns.

How much does a business phone system cost in Rochester, NY?

Callata is $99 a month with 5 users included, then $20 per additional user; for an 18-person team that is $359.00 a month. The same team on Ooma Office Pro lists at $449.10 a month (checked September 28, 2026).