CallataGuidesBusiness phone system for beer, wine and liquor stores in Rochester, NY
Beer, wine and liquor stores in the Rochester, NY metro area: 137 establishments in 2023, the local area codes, and what phone service costs a 7-person team.
- Establishments
- 137CBP 2023
- Employees
- 939mid-March 2023
- Per 100k residents
- 13.0U.S. 10.7
- Rank
- 45th of 780areas by count
Beer, wine and liquor stores in Rochester, NY by the numbers
There were 137 beer, wine and liquor stores in the Rochester, NY metro area in 2023, according to Census County Business Patterns (NAICS 445310, Beer, Wine, and Liquor Stores). They employed 939 people in mid-March and paid $26.5 million in annual payroll. By establishment count the area is 45th out of 780 areas with published figures for beer, wine and liquor stores.
Measured against its 1.1 million residents (2024 estimate), the area has 13.0 beer, wine and liquor stores per 100,000 people; the U.S. rate is 10.7, so Rochester, NY is 21.0% above the national figure. The average establishment here has 6.9 employees, compared with 5.3 nationally. Payroll per employee comes to $28,200, in line with the national $28,143.
| Measure | Rochester, NY | New York | United States |
|---|---|---|---|
| Establishments | 137 | 3,403 | 36,433 |
| Mid-March employees | 939 | 14,440 | 193,533 |
| Annual payroll | $26,480,000 | $464,679,000 | $5,446,519,000 |
| Employees per establishment | 6.9 | 4.2 | 5.3 |
| Payroll per employee | $28,200 | $32,180 | $28,143 |
| Establishments per 100,000 residents | 13.0 | 17.1 | 10.7 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Establishment size: beer, wine and liquor stores in Rochester, NY
Of the beer, wine and liquor stores in Rochester, NY that had employees in March 2023, 52.2% had fewer than five (the U.S. share is 61.7%). 80.9% had fewer than ten. Small teams usually share the phone: the person who answers is often also serving a customer or doing the job, which is when calls get missed.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 71 | 52.2% | 61.7% |
| 5–9 employees | 39 | 28.7% | 24.8% |
| 10–19 employees | 19 | 14.0% | 10.2% |
| 20–49 employees | 7 | 5.1% | 2.9% |
| 50 or more employees | 0 | 0.0% | 0.3% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Calls a liquor store in Rochester, NY has to catch
Liquor stores field calls about stock, special orders and event quantities. Calls from event planners and restaurants are often time-sensitive.
A few of the calls that come in to beer, wine and liquor stores in Rochester, NY:
- A customer calls about a special order.
- A customer calls to check whether a wine is in stock.
- An event planner calls about a large order.
What beer, wine and liquor stores text about
Stores text special-order notices.
Team texting on Callata runs from your business number, so replies come from the practice or shop rather than someone's personal phone. It turns on after the one-time $49 carrier registration (10DLC) is approved.
What a phone system costs a liquor store in Rochester, NY
The average liquor store in Rochester, NY has 6.9 employees, so a 7-person team is a reasonable benchmark. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 7 users on RingCentral RingEX Core cost $210.00 a month and 7 on Ooma Office Pro cost $174.65. Callata comes to $139.00 a month for 7 users ($99 a month with 5 users included, then $20 per additional user), below both.
Over a year, that is $852 less than RingCentral for a liquor store in Rochester, NY of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $139.00 | $1,668.00 |
| Quo (Starter) | $19.00 per user | $133.00 | $1,596.00 |
| Nextiva (Core) | $23.00 per user | $161.00 | $1,932.00 |
| Ooma (Office Pro) | $24.95 per user | $174.65 | $2,095.80 |
| Dialpad (Standard) | $27.00 per user | $189.00 | $2,268.00 |
| RingCentral (RingEX Core) | $30.00 per user | $210.00 | $2,520.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Getting a local number in Rochester, NY
NANPA records place the exchanges of the area's named cities and towns in 4 area codes. 585 has the most, with 470 of 567 exchanges (83%). A local number lets customers in Rochester, NY call without dialing out of area. Callata includes up to 3 local numbers, and which numbers are open in an area code depends on carrier inventory when you choose.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 585 | 470 | Eastern | 2001 | none |
| 315 | 64 | Eastern | 1947 | 680 |
| 680 | 30 | Eastern | 2017 | 315 |
| 716 | 3 | Eastern | 1947 | 624 |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
How Callata works for beer, wine and liquor stores
Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.
Porting a number you already use in Rochester, NY is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.
AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.
Frequently asked questions
How many beer, wine and liquor stores are there in Rochester, NY?
Census County Business Patterns counted 137 beer, wine and liquor stores in the Rochester, NY metro area in 2023. They employed 939 people in mid-March.
What does a business phone system cost for a 7-person liquor store?
At month-to-month list prices checked September 28, 2026, 7 users cost $210.00 a month on RingCentral RingEX Core and $174.65 on Ooma Office Pro. On Callata, $99 a month with 5 users included, then $20 per additional user, the same team pays $139.00.
What area code should a liquor store in Rochester, NY use?
Area code 585 has the most assigned exchanges among the area's named places, followed by 315 and 680. If you already have a local number, you can port it to Callata for free.
Can an AI receptionist answer calls for a liquor store?
Yes. Callata's optional AI agents can answer when the team is busy or closed, take a message, text, email or transfer the call. They disclose that they are AI and are billed from prepaid AI minutes at $0.25 per minute.