CallataGuides

Business phone system for sporting goods stores in New Jersey

445 sporting goods stores operated in New Jersey in 2023. Where they are, how big their teams are, and what phone service costs them.

Establishments
445CBP 2023
Employees
4,735mid-March 2023
Per 100k residents
4.7U.S. 6.0
State rank
17th of 51by count

How many sporting goods stores operate in New Jersey

New Jersey had 445 sporting goods stores in 2023, according to Census County Business Patterns (NAICS 451110, Sporting Goods Stores). They employed 4,735 people in mid-March and reported $155.2 million in annual payroll. That is the 17th highest count among the 51 states and DC with published figures. Sporting goods stores make up 0.19% of the 237,968 business establishments in the state.

Per 100,000 residents (2024 estimate) New Jersey has 4.7 sporting goods stores, 21.8% below the national rate of 6.0. The average establishment has 10.6 employees against 12.4 nationally. Payroll per employee is $32,772, 11.4% above the U.S. figure of $29,426.

Sporting goods stores: New Jersey compared with the U.S., 2023
MeasureNew JerseyUnited States
Establishments44520,373
Mid-March employees4,735252,338
Annual payroll$155,175,000$7,425,397,000
Employees per establishment10.612.4
Payroll per employee$32,772$29,426
Establishments per 100,000 residents4.76.0

Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.

Sporting goods stores by metro area in New Jersey

Census published sporting goods store counts for 6 metro or micropolitan areas that include part of New Jersey. The largest is New York, NY-NJ, with 843 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 15% of the statewide total; the rest are outside any published area or in areas Census suppressed.

Sporting goods stores by metro or micropolitan area, New Jersey, 2023
AreaEstablishmentsEmployeesPer 100k residents
New York, NY-NJ8437,7034.2
Philadelphia, PA-NJ-DE-MD2753,4144.3
Allentown, PA-NJ534686.0
Atlantic City, NJ4429711.8
Trenton, NJ152093.8
Vineland, NJ7—4.5

Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.

Team sizes at sporting goods stores in New Jersey

60.7% of New Jersey's sporting goods stores with employees had fewer than five people in March 2023, compared with 49.2% nationally. 76.9% had fewer than ten. That is the size of team where a missed call usually means nobody was free, not that nobody was on staff.

Sporting goods stores in New Jersey by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees27060.7%49.2%
5–9 employees7216.2%20.8%
10–19 employees449.9%15.9%
20–49 employees306.7%8.3%
50 or more employees296.5%5.9%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Why the phone matters for sporting goods stores in New Jersey

Sporting goods stores take calls about stock, team orders and services such as bike or ski tuning. Team and school orders involve many follow-up calls.

A few of the calls that come in to sporting goods stores in New Jersey:

When nobody can pick up

After-hours calls are mostly stock questions.

Callata voicemail is transcribed and triaged for urgency, and business-hours routing decides where calls go once you close.

What a phone system costs a sporting goods store in New Jersey

Sporting goods stores in New Jersey average 10.6 employees, so the comparison uses an 11-person team. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 11 users on RingCentral RingEX Core cost $330.00 a month and 11 on Ooma Office Pro cost $274.45. On Callata the same 11 people cost $219.00 a month, less than either per-seat plan.

The annual difference against RingCentral's monthly list price comes to $1,332. Some vendors discount annual contracts; the table shows month-to-month prices.

Monthly list price for an 11-person sporting goods store
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$219.00$2,628.00
Quo (Starter)$19.00 per user$209.00$2,508.00
Nextiva (Core)$23.00 per user$253.00$3,036.00
Ooma (Office Pro)$24.95 per user$274.45$3,293.40
Dialpad (Standard)$27.00 per user$297.00$3,564.00
RingCentral (RingEX Core)$30.00 per user$330.00$3,960.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Area codes in New Jersey

New Jersey has 10 geographic area codes in service according to NANPA. You can choose local numbers in the area codes your customers know, subject to carrier inventory, or port your current number for free.

Area codes in New Jersey by assigned exchanges
Area codeExchangesTime zoneIn service sinceOverlay with
609780Eastern1957640
732780Eastern1997848
201779Eastern1947551
973779Eastern1997862
908722Eastern1990none
856676Eastern1999none
862390Eastern2001973
551301Eastern2001201
848289Eastern2001732
640132Eastern2018609

Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.

How Callata works for sporting goods stores in New Jersey

Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.

If you already have a number in New Jersey, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.

Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.

Frequently asked questions

How many sporting goods stores are in New Jersey?

445 in 2023, according to Census County Business Patterns. They employed 4,735 people in mid-March.

Which New Jersey metro area has the most sporting goods stores?

New York, NY-NJ, with 843 establishments in 2023.

What does a phone system cost an 11-person sporting goods store?

$330.00 a month on RingCentral RingEX Core or $274.45 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $219.00 on Callata ($99 a month with 5 users included, then $20 per additional user).

Do I need to register to text customers from a New Jersey number?

Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.