Business phone system for sporting goods stores in Kentucky
235 sporting goods stores operated in Kentucky in 2023. Where they are, how big their teams are, and what phone service costs them.
- Establishments
- 235CBP 2023
- Employees
- 2,915mid-March 2023
- Per 100k residents
- 5.1U.S. 6.0
- State rank
- 28th of 51by count
How many sporting goods stores operate in Kentucky
The Census Bureau counted 235 sporting goods stores in Kentucky in its 2023 County Business Patterns (NAICS 451110). They employed 2,915 people in mid-March and reported $74.7 million in annual payroll. That is the 28th highest count among the 51 states and DC with published figures. Sporting goods stores make up 0.25% of the 94,402 business establishments in the state.
Per 100,000 residents (2024 estimate) Kentucky has 5.1 sporting goods stores, 14.5% below the national rate of 6.0. The average establishment has 12.4 employees against 12.4 nationally. Payroll per employee is $25,623, 12.9% below the U.S. figure of $29,426.
| Measure | Kentucky | United States |
|---|---|---|
| Establishments | 235 | 20,373 |
| Mid-March employees | 2,915 | 252,338 |
| Annual payroll | $74,691,000 | $7,425,397,000 |
| Employees per establishment | 12.4 | 12.4 |
| Payroll per employee | $25,623 | $29,426 |
| Establishments per 100,000 residents | 5.1 | 6.0 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Where sporting goods stores in Kentucky are concentrated
Census published sporting goods store counts for 16 metro or micropolitan areas that include part of Kentucky. The largest is Cincinnati, OH-KY-IN, with 132 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 41% of the statewide total; the rest are outside any published area or in areas Census suppressed.
| Area | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| Cincinnati, OH-KY-IN | 132 | 2,006 | 5.7 |
| Louisville, KY-IN | 72 | 977 | 5.2 |
| Lexington, KY | 33 | 558 | 6.2 |
| Clarksville, TN-KY | 16 | 213 | 4.6 |
| Huntington, WV-KY-OH | 15 | 381 | 4.1 |
| Bowling Green, KY | 13 | 198 | 6.7 |
| Paducah, KY-IL | 12 | 159 | 11.7 |
| Elizabethtown, KY | 8 | — | 6.3 |
| Owensboro, KY | 8 | 98 | 7.0 |
| Somerset, KY | 7 | 65 | 10.5 |
| Corbin, KY | 5 | — | 3.3 |
| Richmond, KY | 5 | — | 3.9 |
| Pikeville, KY | 5 | — | 5.6 |
| Frankfort, KY | 4 | — | 5.2 |
| Murray, KY | 4 | — | 10.3 |
| Campbellsville, KY | 4 | 24 | 10.4 |
Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.
Team sizes at sporting goods stores in Kentucky
51.5% of Kentucky's sporting goods stores with employees had fewer than five people in March 2023, compared with 49.2% nationally. 69.1% had fewer than ten. At that size the phone is shared, so routing (who rings, when, and what happens after hours) matters more than the number of desk phones.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 120 | 51.5% | 49.2% |
| 5–9 employees | 41 | 17.6% | 20.8% |
| 10–19 employees | 37 | 15.9% | 15.9% |
| 20–49 employees | 23 | 9.9% | 8.3% |
| 50 or more employees | 12 | 5.2% | 5.9% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
What sporting goods stores in Kentucky use the phone for
Sporting goods stores take calls about stock, team orders and services such as bike or ski tuning. Team and school orders involve many follow-up calls.
Calls a sporting goods store in Kentucky might handle in a typical week include:
- The store calls a customer when an order arrives.
- A coach calls about team uniforms.
- A customer calls about service on equipment.
Business texting for sporting goods stores
Stores text order updates.
Texting from a local number in Kentucky requires carrier registration (10DLC), a one-time $49 fee on Callata.
Callata vs. per-seat pricing for sporting goods stores in Kentucky
Sporting goods stores in Kentucky average 12.4 employees, so the comparison uses a 12-person team. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 12 users on RingCentral RingEX Core cost $360.00 a month and 12 on Ooma Office Pro cost $299.40. Callata comes to $239.00 a month for 12 users ($99 a month with 5 users included, then $20 per additional user), below both.
Over a year, that is $1,452 less than RingCentral for a sporting goods store in Kentucky of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $239.00 | $2,868.00 |
| Quo (Starter) | $19.00 per user | $228.00 | $2,736.00 |
| Nextiva (Core) | $23.00 per user | $276.00 | $3,312.00 |
| Ooma (Office Pro) | $24.95 per user | $299.40 | $3,592.80 |
| Dialpad (Standard) | $27.00 per user | $324.00 | $3,888.00 |
| RingCentral (RingEX Core) | $30.00 per user | $360.00 | $4,320.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Area codes in Kentucky
Kentucky has 5 geographic area codes in service according to NANPA. Callata includes up to 3 local numbers, so a sporting goods store can hold a number in more than one of them.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 270 | 769 | Eastern and Central | 1999 | 364 |
| 502 | 735 | Eastern | 1947 | 761 |
| 606 | 639 | Eastern and Central | 1955 | none |
| 859 | 563 | Eastern | 2000 | none |
| 364 | 72 | Eastern and Central | 2014 | 270 |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
How Callata works for sporting goods stores in Kentucky
Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.
Porting a number you already use in Kentucky is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.
AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.
Frequently asked questions
How many sporting goods stores are in Kentucky?
235 in 2023, according to Census County Business Patterns. They employed 2,915 people in mid-March.
Which Kentucky metro area has the most sporting goods stores?
Cincinnati, OH-KY-IN, with 132 establishments in 2023.
What does a phone system cost a 12-person sporting goods store?
$360.00 a month on RingCentral RingEX Core or $299.40 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $239.00 on Callata ($99 a month with 5 users included, then $20 per additional user).
Do I need to register to text customers from a Kentucky number?
Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.