Business phone system for roofing contractors in Michigan
509 roofing contractors operated in Michigan in 2023. Where they are, how big their teams are, and what phone service costs them.
- Establishments
- 509CBP 2023
- Employees
- 5,059mid-March 2023
- Per 100k residents
- 5.0U.S. 7.5
- State rank
- 17th of 51by count
Roofing contractors in Michigan by the numbers
The Census Bureau counted 509 roofing contractors in Michigan in its 2023 County Business Patterns (NAICS 238160). They employed 5,059 people in mid-March and reported $426.0 million in annual payroll. That is the 17th highest count among the 51 states and DC with published figures. Roofing contractors make up 0.22% of the 229,564 business establishments in the state.
Per 100,000 residents (2024 estimate) Michigan has 5.0 roofing contractors, 33.1% below the national rate of 7.5. The average establishment has 9.9 employees against 8.4 nationally. Payroll per employee is $84,198, 19.3% above the U.S. figure of $70,552.
| Measure | Michigan | United States |
|---|---|---|
| Establishments | 509 | 25,519 |
| Mid-March employees | 5,059 | 215,242 |
| Annual payroll | $425,960,000 | $15,185,724,000 |
| Employees per establishment | 9.9 | 8.4 |
| Payroll per employee | $84,198 | $70,552 |
| Establishments per 100,000 residents | 5.0 | 7.5 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Michigan's largest markets for roofing contractors
Census published roofing contractor counts for 25 metro or micropolitan areas that include part of Michigan. The largest is Detroit, MI, with 194 establishments. Single-state metro and micropolitan areas account for 89% of the statewide total; the rest are outside any published area or in areas Census suppressed.
| Area | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| Detroit, MI | 194 | 2,592 | 4.4 |
| Grand Rapids, MI | 82 | 719 | 7.0 |
| Lansing, MI | 23 | 208 | 4.8 |
| Flint, MI | 16 | 107 | 4.0 |
| Ann Arbor, MI | 16 | — | 4.3 |
| South Bend, IN-MI | 15 | 189 | 4.6 |
| Kalamazoo, MI | 13 | 160 | 4.9 |
| Traverse City, MI | 13 | 89 | 8.3 |
| Saginaw, MI | 11 | 97 | 5.9 |
| Muskegon, MI | 11 | 138 | 6.2 |
| Petoskey, MI | 10 | — | 29.5 |
| Niles, MI | 9 | — | 5.9 |
| Holland, MI | 9 | 96 | 7.4 |
| Bay City, MI | 7 | 74 | 6.8 |
| Houghton, MI | 6 | — | 14.9 |
| Monroe, MI | 5 | — | 3.2 |
| Battle Creek, MI | 5 | 66 | 3.7 |
| Jackson, MI | 4 | 85 | 2.5 |
| Marquette, MI | 4 | — | 5.9 |
| Escanaba, MI | 4 | — | 10.9 |
| Iron Mountain, MI-WI | 4 | — | 13.0 |
| Midland, MI | 3 | — | 3.6 |
| Cadillac, MI | 3 | — | 6.0 |
| Ludington, MI | 3 | — | 10.3 |
| Alpena, MI | 3 | — | 10.4 |
Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.
Team sizes at roofing contractors in Michigan
59.6% of Michigan's roofing contractors with employees had fewer than five people in March 2023, compared with 65.3% nationally. 74.2% had fewer than ten. At that size the phone is shared, so routing (who rings, when, and what happens after hours) matters more than the number of desk phones.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 303 | 59.6% | 65.3% |
| 5–9 employees | 74 | 14.6% | 15.0% |
| 10–19 employees | 75 | 14.8% | 10.1% |
| 20–49 employees | 40 | 7.9% | 6.7% |
| 50 or more employees | 16 | 3.1% | 2.9% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Calls a roofing contractor in Michigan has to catch
Roofers see call surges after storms, when many homeowners call at once about leaks and damage. Capturing every call during those peaks determines how much work the company books.
A few of the calls that come in to roofing contractors in Michigan:
- A property manager calls about a commercial roof inspection.
- A homeowner calls about a leak after a storm.
- An insurance adjuster calls to meet at a property.
Texting homeowners
Roofers text estimate appointments, crew schedules and photos.
Texting from a local number in Michigan requires carrier registration (10DLC), a one-time $49 fee on Callata.
What a phone system costs a roofing contractor in Michigan
Roofing contractors in Michigan average 9.9 employees, so the comparison uses a 10-person team. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 10 users on RingCentral RingEX Core cost $300.00 a month and 10 on Ooma Office Pro cost $249.50. Callata comes to $199.00 a month for 10 users ($99 a month with 5 users included, then $20 per additional user), below both.
Over a year, that is $1,212 less than RingCentral for a roofing contractor in Michigan of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $199.00 | $2,388.00 |
| Quo (Starter) | $19.00 per user | $190.00 | $2,280.00 |
| Nextiva (Core) | $23.00 per user | $230.00 | $2,760.00 |
| Ooma (Office Pro) | $24.95 per user | $249.50 | $2,994.00 |
| Dialpad (Standard) | $27.00 per user | $270.00 | $3,240.00 |
| RingCentral (RingEX Core) | $30.00 per user | $300.00 | $3,600.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Area codes in Michigan
Michigan has 13 geographic area codes in service according to NANPA. Callata includes up to 3 local numbers, so a roofing contractor can hold a number in more than one of them.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 248 | 784 | Eastern | 1997 | 947 |
| 313 | 769 | Eastern | 1947 | 679 |
| 989 | 724 | Eastern | 2001 | none |
| 734 | 701 | Eastern | 1997 | 679 |
| 517 | 616 | Eastern | 1947 | none |
| 231 | 572 | Eastern | 1999 | none |
| 586 | 546 | Eastern | 2001 | none |
| 269 | 545 | Eastern | 2002 | none |
| 616 | 545 | Eastern | 1947 | none |
| 810 | 509 | Eastern | 1993 | none |
| 906 | 360 | Eastern and Central | 1961 | none |
| 947 | 211 | Eastern | 2002 | 248 |
| 679 | 0 | Eastern | 2025 | 313 |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
How Callata works for roofing contractors in Michigan
Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.
Porting a number you already use in Michigan is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.
AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.
Frequently asked questions
How many roofing contractors are in Michigan?
509 in 2023, according to Census County Business Patterns. They employed 5,059 people in mid-March.
Which Michigan metro area has the most roofing contractors?
Detroit, MI, with 194 establishments in 2023.
What does a phone system cost a 10-person roofing contractor?
$300.00 a month on RingCentral RingEX Core or $249.50 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $199.00 on Callata ($99 a month with 5 users included, then $20 per additional user).
Do I need to register to text customers from a Michigan number?
Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.