CallataGuidesBusiness phone system for plumbing, heating and air-conditioning contractors in Traverse City, MI
Plumbing, heating and air-conditioning contractors in the Traverse City, MI metro area: 68 establishments in 2023, the local area codes, and what phone service costs a 10-person team.
- Establishments
- 68CBP 2023
- Employees
- 684mid-March 2023
- Per 100k residents
- 43.4U.S. 32.7
- Rank
- 237th of 920areas by count
The plumbing and HVAC contractor market in Traverse City, MI
County Business Patterns counts 68 plumbing, heating and air-conditioning contractors (NAICS 238220, Plumbing, Heating, and Air-Conditioning Contractors) in the Traverse City, MI metro area for 2023. They employed 684 people in mid-March and paid $43.3 million in annual payroll. By establishment count the area is 237th out of 920 areas with published figures for plumbing, heating and air-conditioning contractors.
Measured against its 157,000 residents (2024 estimate), the area has 43.4 plumbing, heating and air-conditioning contractors per 100,000 people; the U.S. rate is 32.7, so Traverse City, MI is 32.8% above the national figure. The average establishment here has 10.1 employees, compared with 10.9 nationally. Payroll per employee comes to $63,329, 14.1% below the national $73,693.
| Measure | Traverse City, MI | Michigan | United States |
|---|---|---|---|
| Establishments | 68 | 2,661 | 111,207 |
| Mid-March employees | 684 | 30,546 | 1,214,761 |
| Annual payroll | $43,317,000 | $2,318,259,000 | $89,519,407,000 |
| Employees per establishment | 10.1 | 11.5 | 10.9 |
| Payroll per employee | $63,329 | $75,894 | $73,693 |
| Establishments per 100,000 residents | 43.4 | 26.2 | 32.7 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Team sizes at plumbing, heating and air-conditioning contractors in Traverse City, MI
Of the plumbing, heating and air-conditioning contractors in Traverse City, MI that had employees in March 2023, 65.7% had fewer than five (the U.S. share is 58.3%). 74.6% had fewer than ten. Small teams usually share the phone: the person who answers is often also serving a customer or doing the job, which is when calls get missed.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 44 | 65.7% | 58.3% |
| 5–9 employees | 6 | 9.0% | 18.5% |
| 10–19 employees | 9 | 13.4% | 11.8% |
| 20–49 employees | 5 | 7.5% | 7.5% |
| 50 or more employees | 3 | 4.5% | 3.8% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Why the phone matters for plumbing, heating and air-conditioning contractors in Traverse City, MI
Plumbing and HVAC calls are often emergencies: no heat, no cooling or water where it should not be. Homeowners call down a list until someone answers, so a missed call is frequently a lost job. That holds for plumbing, heating and air-conditioning contractors in Traverse City, MI as much as anywhere.
Typical inbound and outbound calls for plumbing, heating and air-conditioning contractors in Traverse City, MI:
- A tenant calls about a burst pipe.
- A homeowner calls because the air conditioning stopped working.
- A general contractor calls about rough-in timing.
Texting customers
Contractors text arrival windows, technician names and invoices.
Texts sent from a local business number in Traverse City, MI have to be registered with carriers first (10DLC); on Callata that is a one-time $49 fee, after which the whole team can text from the shared number.
What a phone system costs a plumbing and HVAC contractor in Traverse City, MI
The average plumbing and HVAC contractor in Traverse City, MI has 10.1 employees, so a 10-person team is a reasonable benchmark. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 10 users on RingCentral RingEX Core cost $300.00 a month and 10 on Ooma Office Pro cost $249.50. Callata comes to $199.00 a month for 10 users ($99 a month with 5 users included, then $20 per additional user), below both.
Over a year, that is $1,212 less than RingCentral for a plumbing and HVAC contractor in Traverse City, MI of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $199.00 | $2,388.00 |
| Quo (Starter) | $19.00 per user | $190.00 | $2,280.00 |
| Nextiva (Core) | $23.00 per user | $230.00 | $2,760.00 |
| Ooma (Office Pro) | $24.95 per user | $249.50 | $2,994.00 |
| Dialpad (Standard) | $27.00 per user | $270.00 | $3,240.00 |
| RingCentral (RingEX Core) | $30.00 per user | $300.00 | $3,600.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Which area code to use in Traverse City, MI
NANPA records place the exchanges of the area's named cities and towns in 3 area codes. 231 has the most, with 104 of 109 exchanges (95%). A local number lets customers in Traverse City, MI call without dialing out of area. Callata includes up to 3 local numbers, and which numbers are open in an area code depends on carrier inventory when you choose.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 231 | 104 | Eastern | 1999 | none |
| 906 | 4 | Eastern and Central | 1961 | none |
| 989 | 1 | Eastern | 2001 | none |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
Setting up Callata for a plumbing and HVAC contractor in Traverse City, MI
For $99 a month, Callata puts a team of up to 5 on one plan ($20 for each person after that): up to 3 local numbers, unlimited inbound calls, a pooled allowance of 1,500 outbound US and Canada minutes per user, browser and cell calling, voicemail transcription with urgency triage, recorded calls with AI summaries and business-hours routing, with E911 on every number.
Porting a number you already use in Traverse City, MI is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.
AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.
Frequently asked questions
How many plumbing, heating and air-conditioning contractors are there in Traverse City, MI?
Census County Business Patterns counted 68 plumbing, heating and air-conditioning contractors in the Traverse City, MI metro area in 2023. They employed 684 people in mid-March.
What does a business phone system cost for a 10-person plumbing and HVAC contractor?
At month-to-month list prices checked September 28, 2026, 10 users cost $300.00 a month on RingCentral RingEX Core and $249.50 on Ooma Office Pro. On Callata, $99 a month with 5 users included, then $20 per additional user, the same team pays $199.00.
What area code should a plumbing and HVAC contractor in Traverse City, MI use?
Area code 231 has the most assigned exchanges among the area's named places, followed by 906 and 989. If you already have a local number, you can port it to Callata for free.
Can an AI receptionist answer calls for a plumbing and HVAC contractor?
Yes. Callata's optional AI agents can answer when the team is busy or closed, take a message, text, email or transfer the call. They disclose that they are AI and are billed from prepaid AI minutes at $0.25 per minute.