Business phone system for optometry practices in Virginia

The optometry practice industry in Virginia

County Business Patterns counts 534 establishments in Virginia classified as Offices of Optometrists (NAICS 621320) for 2023. They employed 4,107 people in mid-March and reported $235.4 million in annual payroll. That is the 14th highest count among the 51 states and DC with published figures. Optometry practices make up 0.25% of the 210,842 business establishments in the state.

Per 100,000 residents (2024 estimate) Virginia has 6.1 optometry practices, 8.4% below the national rate of 6.6. The average establishment has 7.7 employees against 6.6 nationally. Payroll per employee is $57,328, 17.2% above the U.S. figure of $48,910.

Optometry practices by metro area in Virginia

Census published optometry practice counts for 13 metro or micropolitan areas that include part of Virginia. The largest is Washington, DC-VA-MD-WV, with 381 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 27% of the statewide total; the rest are outside any published area or in areas Census suppressed.

Team sizes at optometry practices in Virginia

41.5% of Virginia's optometry practices with employees had fewer than five people in March 2023, compared with 47.9% nationally. 73.1% had fewer than ten. At that size the phone is shared, so routing (who rings, when, and what happens after hours) matters more than the number of desk phones.

Calls an optometry practice in Virginia has to catch

Eye-care offices combine exam scheduling with eyewear and contact-lens orders, so callers want both appointments and order status. Calls about broken glasses or eye irritation also need to reach someone quickly.

A few of the calls that come in to optometry practices in Virginia:

• The office calls patients when an order arrives.
• A patient calls to check whether new glasses are ready for pickup.
• A patient calls to reorder contact lenses.

Texting patients

Optometry offices text patients when an eyewear or contact lens order is ready for pickup, along with appointment reminders.

Texting from a local number in Virginia requires carrier registration (10DLC), a one-time $49 fee on Callata.

Phone system pricing for an 8-person optometry practice

Optometry practices in Virginia average 7.7 employees, so the comparison uses an 8-person team. Priced per seat, 8 users would run $240.00 a month on RingCentral RingEX Core and $199.60 on Ooma Office Pro (month-to-month list prices, checked September 28, 2026). Callata comes to $159.00 a month for 8 users ($99 a month with 5 users included, then $20 per additional user), below both.

Over a year, that is $972 less than RingCentral for an optometry practice in Virginia of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.

Area codes in Virginia

Virginia has 10 geographic area codes in service according to NANPA. Callata includes up to 3 local numbers, so an optometry practice can hold a number in more than one of them.

How Callata works for optometry practices in Virginia

For $99 a month, Callata puts a team of up to 5 on one plan ($20 for each person after that): up to 3 local numbers, unlimited inbound calls, a pooled allowance of 1,500 outbound US and Canada minutes per user, browser and cell calling, voicemail transcription with urgency triage, recorded calls with AI summaries and business-hours routing, with E911 on every number.

Porting a number you already use in Virginia is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.

AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.

Practices that handle protected health information should review their own privacy obligations before recording calls, enabling AI summaries or texting appointment details, and keep clinical conversations out of text messages unless their policies allow it.