Business phone system for marketing consulting firms in Florida
6,745 marketing consulting firms operated in Florida in 2023. Where they are, how big their teams are, and what phone service costs them.
- Establishments
- 6,745CBP 2023
- Employees
- 27,166mid-March 2023
- Per 100k residents
- 28.9U.S. 15.4
- State rank
- 2nd of 51by count
The marketing consultancy industry in Florida
Florida had 6,745 marketing consulting firms in 2023, according to Census County Business Patterns (NAICS 541613, Marketing Consulting Services). They employed 27,166 people in mid-March and reported $1.6 billion in annual payroll. That is the 2nd highest count among the 51 states and DC with published figures. Marketing consulting firms make up 1.0% of the 645,575 business establishments in the state.
Per 100,000 residents (2024 estimate) Florida has 28.9 marketing consulting firms, 87.8% above the national rate of 15.4. The average establishment has 4.0 employees against 6.0 nationally. Payroll per employee is $57,627, 30.6% below the U.S. figure of $83,009.
| Measure | Florida | United States |
|---|---|---|
| Establishments | 6,745 | 52,258 |
| Mid-March employees | 27,166 | 315,229 |
| Annual payroll | $1,565,483,000 | $26,166,723,000 |
| Employees per establishment | 4.0 | 6.0 |
| Payroll per employee | $57,627 | $83,009 |
| Establishments per 100,000 residents | 28.9 | 15.4 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Florida's largest markets for marketing consulting firms
Census published marketing consultancy counts for 24 metro or micropolitan areas that include part of Florida. The largest is Miami, FL, with 3,099 establishments. Single-state metro and micropolitan areas account for 100% of the statewide total; the rest are outside any published area or in areas Census suppressed.
| Area | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| Miami, FL | 3,099 | 12,230 | 48.0 |
| Tampa, FL | 1,063 | 5,953 | 31.0 |
| Orlando, FL | 802 | 2,725 | 27.3 |
| Jacksonville, FL | 374 | 1,556 | 21.2 |
| North Port, FL | 267 | 1,007 | 28.6 |
| Cape Coral, FL | 183 | — | 21.3 |
| Naples, FL | 130 | 277 | 31.2 |
| Deltona, FL | 128 | 209 | 17.3 |
| Palm Bay, FL | 101 | — | 15.3 |
| Port St. Lucie, FL | 96 | — | 17.3 |
| Lakeland, FL | 80 | 358 | 9.4 |
| Tallahassee, FL | 75 | 236 | 18.9 |
| Crestview, FL | 54 | 91 | 17.4 |
| Pensacola, FL | 50 | 185 | 9.3 |
| Sebastian, FL | 44 | — | 25.6 |
| Gainesville, FL | 39 | 290 | 10.8 |
| Ocala, FL | 34 | 96 | 7.9 |
| Key West, FL | 24 | — | 29.7 |
| Panama City, FL | 23 | 189 | 10.2 |
| Punta Gorda, FL | 20 | 26 | 9.4 |
| Wildwood, FL | 13 | — | 8.4 |
| Homosassa Springs, FL | 12 | 17 | 7.1 |
| Palatka, FL | 5 | — | 6.5 |
| Sebring, FL | 4 | — | 3.6 |
Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.
Team sizes at marketing consulting firms in Florida
88.7% of Florida's marketing consulting firms with employees had fewer than five people in March 2023, compared with 83.6% nationally. 94.2% had fewer than ten. At that size the phone is shared, so routing (who rings, when, and what happens after hours) matters more than the number of desk phones.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 5,981 | 88.7% | 83.6% |
| 5–9 employees | 367 | 5.4% | 7.2% |
| 10–19 employees | 195 | 2.9% | 4.3% |
| 20–49 employees | 143 | 2.1% | 3.1% |
| 50 or more employees | 56 | 0.8% | 1.8% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
What marketing consulting firms in Florida use the phone for
Marketing consultants answer to many clients at once, and prospective clients call after seeing campaigns or referrals. A shared line with routing to account owners keeps calls from bouncing.
Calls a marketing consultancy in Florida might handle in a typical week include:
- A client calls to approve creative.
- The consultant calls a client to review results.
- A media vendor calls about a placement.
Texting clients
Consultants text approvals and quick check-ins with clients.
Texting from a local number in Florida requires carrier registration (10DLC), a one-time $49 fee on Callata.
What a phone system costs a marketing consultancy in Florida
Marketing consulting firms in Florida average 4.0 employees, so the comparison uses a 4-person team. On a per-user plan that headcount sets the bill: $99.80 a month on Ooma Office Pro or $120.00 on RingCentral RingEX Core at list price (checked September 28, 2026). Callata comes to $99.00 a month for 4 users ($99 a month with 5 users included, then $20 per additional user), below both.
Over a year, that is $252 less than RingCentral for a marketing consultancy in Florida of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $99.00 | $1,188.00 |
| Quo (Starter) | $19.00 per user | $76.00 | $912.00 |
| Nextiva (Core) | $23.00 per user | $92.00 | $1,104.00 |
| Ooma (Office Pro) | $24.95 per user | $99.80 | $1,197.60 |
| Dialpad (Standard) | $27.00 per user | $108.00 | $1,296.00 |
| RingCentral (RingEX Core) | $30.00 per user | $120.00 | $1,440.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Area codes in Florida
Florida has 23 geographic area codes in service according to NANPA. Callata includes up to 3 local numbers, so a marketing consultancy can hold a number in more than one of them.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 407 | 786 | Eastern | 1988 | 321, 689 |
| 561 | 786 | Eastern | 1996 | 728 |
| 786 | 786 | Eastern | 1998 | 305, 645 |
| 850 | 785 | Eastern and Central | 1997 | 448 |
| 904 | 785 | Eastern | 1965 | 324 |
| 305 | 784 | Eastern | 1947 | 645, 786 |
| 813 | 783 | Eastern | 1953 | 656 |
| 954 | 776 | Eastern | 1995 | 754 |
| 352 | 711 | Eastern | 1995 | none |
| 727 | 625 | Eastern | 1998 | none |
| 239 | 521 | Eastern | 2002 | none |
| 321 | 501 | Eastern | 1999 | none |
| 941 | 484 | Eastern | 1995 | none |
| 863 | 471 | Eastern | 1999 | none |
| 386 | 459 | Eastern | 2001 | none |
| 772 | 313 | Eastern | 2002 | none |
| 689 | 235 | Eastern | 2019 | 321, 407 |
| 754 | 215 | Eastern | 2001 | 954 |
| 448 | 118 | Eastern and Central | 2021 | 850 |
| 656 | 98 | Eastern | 2022 | 813 |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
How Callata works for marketing consulting firms in Florida
For $99 a month, Callata puts a team of up to 5 on one plan ($20 for each person after that): up to 3 local numbers, unlimited inbound calls, a pooled allowance of 1,500 outbound US and Canada minutes per user, browser and cell calling, voicemail transcription with urgency triage, recorded calls with AI summaries and business-hours routing, with E911 on every number.
Porting a number you already use in Florida is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.
AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.
Frequently asked questions
How many marketing consulting firms are in Florida?
6,745 in 2023, according to Census County Business Patterns. They employed 27,166 people in mid-March.
Which Florida metro area has the most marketing consulting firms?
Miami, FL, with 3,099 establishments in 2023.
What does a phone system cost a 4-person marketing consultancy?
$120.00 a month on RingCentral RingEX Core or $99.80 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $99.00 on Callata ($99 a month with 5 users included, then $20 per additional user).
Do I need to register to text customers from a Florida number?
Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.