CallataGuides

Business phone system for beauty salons in South Dakota

160 beauty salons operated in South Dakota in 2023. Where they are, how big their teams are, and what phone service costs them.

Establishments
160CBP 2023
Employees
790mid-March 2023
Per 100k residents
17.3U.S. 24.7
State rank
47th of 51by count

How many beauty salons operate in South Dakota

South Dakota had 160 beauty salons in 2023, according to Census County Business Patterns (NAICS 812112, Beauty Salons). They employed 790 people in mid-March and reported $26.0 million in annual payroll. That is the 47th highest count among the 51 states and DC with published figures. Beauty salons make up 0.55% of the 29,106 business establishments in the state.

Per 100,000 residents (2024 estimate) South Dakota has 17.3 beauty salons, 30.1% below the national rate of 24.7. The average establishment has 4.9 employees against 4.6 nationally. Payroll per employee is $32,892, 3.7% above the U.S. figure of $31,717.

Beauty salons: South Dakota compared with the U.S., 2023
MeasureSouth DakotaUnited States
Establishments16084,176
Mid-March employees790391,064
Annual payroll$25,985,000$12,403,477,000
Employees per establishment4.94.6
Payroll per employee$32,892$31,717
Establishments per 100,000 residents17.324.7

Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.

South Dakota's largest markets for beauty salons

Census published beauty salon counts for 10 metro or micropolitan areas that include part of South Dakota. The largest is Sioux Falls, SD-MN, with 73 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 44% of the statewide total; the rest are outside any published area or in areas Census suppressed.

Beauty salons by metro or micropolitan area, South Dakota, 2023
AreaEstablishmentsEmployeesPer 100k residents
Sioux Falls, SD-MN7336923.7
Rapid City, SD2816917.9
Sioux City, IA-NE-SD1910913.0
Brookings, SD108527.5
Watertown, SD10—34.2
Spearfish, SD62320.8
Pierre, SD51924.3
Aberdeen, SD4—9.6
Mitchell, SD41815.5
Yankton, SD3—12.8

Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.

Team sizes at beauty salons in South Dakota

66.3% of South Dakota's beauty salons with employees had fewer than five people in March 2023, compared with 68.7% nationally. 79.4% had fewer than ten. That is the size of team where a missed call usually means nobody was free, not that nobody was on staff.

Beauty salons in South Dakota by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees10666.3%68.7%
5–9 employees2113.1%18.4%
10–19 employees3018.8%9.5%
20–49 employees31.9%3.1%
50 or more employees00.0%0.3%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

What beauty salons in South Dakota use the phone for

Salons book appointments by phone and text, and stylists are usually with a client when the phone rings. Missed calls are often missed bookings.

Typical inbound and outbound calls for beauty salons in South Dakota:

After-hours calls

Clients often call to book in the evening, so capturing those calls matters.

Callata voicemail is transcribed and triaged for urgency, and business-hours routing decides where calls go once you close.

Callata vs. per-seat pricing for beauty salons in South Dakota

Beauty salons in South Dakota average 4.9 employees, so the comparison uses a 5-person team. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 5 users on RingCentral RingEX Core cost $150.00 a month and 5 on Ooma Office Pro cost $124.75. On Callata the same 5 people cost $99.00 a month, less than either per-seat plan.

The annual difference against RingCentral's monthly list price comes to $612. Some vendors discount annual contracts; the table shows month-to-month prices.

Monthly list price for a 5-person beauty salon
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$99.00$1,188.00
Quo (Starter)$19.00 per user$95.00$1,140.00
Nextiva (Core)$23.00 per user$115.00$1,380.00
Ooma (Office Pro)$24.95 per user$124.75$1,497.00
Dialpad (Standard)$27.00 per user$135.00$1,620.00
RingCentral (RingEX Core)$30.00 per user$150.00$1,800.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Area codes in South Dakota

South Dakota has 1 geographic area code in service according to NANPA. You can choose local numbers in the area codes your clients know, subject to carrier inventory, or port your current number for free.

Area codes in South Dakota by assigned exchanges
Area codeExchangesTime zoneIn service sinceOverlay with
605745Central and Mountain1947none

Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.

How Callata works for beauty salons in South Dakota

Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.

If you already have a number in South Dakota, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.

Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.

Frequently asked questions

How many beauty salons are in South Dakota?

160 in 2023, according to Census County Business Patterns. They employed 790 people in mid-March.

Which South Dakota metro area has the most beauty salons?

Sioux Falls, SD-MN, with 73 establishments in 2023.

What does a phone system cost a 5-person beauty salon?

$150.00 a month on RingCentral RingEX Core or $124.75 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $99.00 on Callata ($99 a month with 5 users included, then $20 per additional user).

Do I need to register to text customers from a South Dakota number?

Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.