CallataGuidesBusiness phone system for beauty salons in Maryland
1,481 beauty salons operated in Maryland in 2023. Where they are, how big their teams are, and what phone service costs them.
- Establishments
- 1,481CBP 2023
- Employees
- 8,613mid-March 2023
- Per 100k residents
- 23.6U.S. 24.7
- State rank
- 19th of 51by count
How many beauty salons operate in Maryland
County Business Patterns counts 1,481 establishments in Maryland classified as Beauty Salons (NAICS 812112) for 2023. They employed 8,613 people in mid-March and reported $284.2 million in annual payroll. That is the 19th highest count among the 51 states and DC with published figures. Beauty salons make up 1.0% of the 142,967 business establishments in the state.
Per 100,000 residents (2024 estimate) Maryland has 23.6 beauty salons, 4.5% below the national rate of 24.7. The average establishment has 5.8 employees against 4.6 nationally. Payroll per employee is $32,997, 4.0% above the U.S. figure of $31,717.
| Measure | Maryland | United States |
|---|---|---|
| Establishments | 1,481 | 84,176 |
| Mid-March employees | 8,613 | 391,064 |
| Annual payroll | $284,207,000 | $12,403,477,000 |
| Employees per establishment | 5.8 | 4.6 |
| Payroll per employee | $32,997 | $31,717 |
| Establishments per 100,000 residents | 23.6 | 24.7 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Where beauty salons in Maryland are concentrated
Census published beauty salon counts for 10 metro or micropolitan areas that include part of Maryland. The largest is Philadelphia, PA-NJ-DE-MD, with 2,170 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 57% of the statewide total; the rest are outside any published area or in areas Census suppressed.
| Area | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| Philadelphia, PA-NJ-DE-MD | 2,170 | 14,208 | 34.3 |
| Washington, DC-VA-MD-WV | 1,747 | 9,334 | 27.1 |
| Baltimore, MD | 720 | 4,659 | 25.2 |
| Hagerstown, MD-WV | 65 | 358 | 20.9 |
| Lexington Park, MD | 58 | 392 | 27.4 |
| Salisbury, MD | 30 | 220 | 22.8 |
| Cumberland, MD-WV | 27 | 137 | 28.8 |
| Ocean Pines, MD | 20 | 124 | 36.8 |
| Easton, MD | 16 | 55 | 41.8 |
| Cambridge, MD | 6 | 13 | 18.1 |
Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.
Team sizes at beauty salons in Maryland
61.8% of Maryland's beauty salons with employees had fewer than five people in March 2023, compared with 68.7% nationally. 79.9% had fewer than ten. That is the size of team where a missed call usually means nobody was free, not that nobody was on staff.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 914 | 61.8% | 68.7% |
| 5–9 employees | 268 | 18.1% | 18.4% |
| 10–19 employees | 224 | 15.1% | 9.5% |
| 20–49 employees | 66 | 4.5% | 3.1% |
| 50 or more employees | 8 | 0.5% | 0.3% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Why the phone matters for beauty salons in Maryland
Salons book appointments by phone and text, and stylists are usually with a client when the phone rings. Missed calls are often missed bookings. That holds for beauty salons in Maryland as much as anywhere.
A few of the calls that come in to beauty salons in Maryland:
- A bride calls about wedding-party styling.
- A client calls about products.
- A client calls to move an appointment.
Calls after closing time
Clients often call to book in the evening, so capturing those calls matters.
Callata voicemail is transcribed and triaged for urgency, and business-hours routing decides where calls go once you close.
Phone system pricing for a 6-person beauty salon
Beauty salons in Maryland average 5.8 employees, so the comparison uses a 6-person team. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 6 users on RingCentral RingEX Core cost $180.00 a month and 6 on Ooma Office Pro cost $149.70. On Callata the same 6 people cost $119.00 a month, less than either per-seat plan.
The annual difference against RingCentral's monthly list price comes to $732. Some vendors discount annual contracts; the table shows month-to-month prices.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $119.00 | $1,428.00 |
| Quo (Starter) | $19.00 per user | $114.00 | $1,368.00 |
| Nextiva (Core) | $23.00 per user | $138.00 | $1,656.00 |
| Ooma (Office Pro) | $24.95 per user | $149.70 | $1,796.40 |
| Dialpad (Standard) | $27.00 per user | $162.00 | $1,944.00 |
| RingCentral (RingEX Core) | $30.00 per user | $180.00 | $2,160.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Area codes in Maryland
Maryland has 6 geographic area codes in service according to NANPA. You can choose local numbers in the area codes your clients know, subject to carrier inventory, or port your current number for free.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 240 | 785 | Eastern | 1997 | 227, 301 |
| 443 | 785 | Eastern | 1997 | 410, 667 |
| 301 | 784 | Eastern | 1947 | 240, 227 |
| 410 | 783 | Eastern | 1991 | 443, 667 |
| 667 | 452 | Eastern | 2012 | 410, 443 |
| 227 | 141 | Eastern | 2023 | 240, 301 |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
How Callata works for beauty salons in Maryland
Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.
If you already have a number in Maryland, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.
Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.
Frequently asked questions
How many beauty salons are in Maryland?
1,481 in 2023, according to Census County Business Patterns. They employed 8,613 people in mid-March.
Which Maryland metro area has the most beauty salons?
Philadelphia, PA-NJ-DE-MD, with 2,170 establishments in 2023.
What does a phone system cost a 6-person beauty salon?
$180.00 a month on RingCentral RingEX Core or $149.70 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $119.00 on Callata ($99 a month with 5 users included, then $20 per additional user).
Do I need to register to text customers from a Maryland number?
Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.