CallataGuides

Business phone system for gift, novelty and souvenir stores in Oklahoma

202 gift, novelty and souvenir stores operated in Oklahoma in 2023. Where they are, how big their teams are, and what phone service costs them.

Establishments
202CBP 2023
Employees
1,268mid-March 2023
Per 100k residents
4.9U.S. 5.6
State rank
31st of 51by count

How many gift, novelty and souvenir stores operate in Oklahoma

Oklahoma had 202 gift, novelty and souvenir stores in 2023, according to Census County Business Patterns (NAICS 453220, Gift, Novelty, and Souvenir Stores). They employed 1,268 people in mid-March and reported $22.9 million in annual payroll. That is the 31st highest count among the 51 states and DC with published figures. Gift, novelty and souvenir stores make up 0.21% of the 96,402 business establishments in the state.

Per 100,000 residents (2024 estimate) Oklahoma has 4.9 gift, novelty and souvenir stores, 11.2% below the national rate of 5.6. The average establishment has 6.3 employees against 6.8 nationally. Payroll per employee is $18,034, 29.4% below the U.S. figure of $25,533.

Gift, novelty and souvenir stores: Oklahoma compared with the U.S., 2023
MeasureOklahomaUnited States
Establishments20218,896
Mid-March employees1,268 (moderate noise)127,699
Annual payroll$22,867,000$3,260,545,000
Employees per establishment6.36.8
Payroll per employee$18,034$25,533
Establishments per 100,000 residents4.95.6

Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.

Gift, novelty and souvenir stores by metro area in Oklahoma

Census published gift shop counts for 10 metro or micropolitan areas that include part of Oklahoma. The largest is Oklahoma City, OK, with 90 establishments. Single-state metro and micropolitan areas account for 85% of the statewide total; the rest are outside any published area or in areas Census suppressed.

Gift, novelty and souvenir stores by metro or micropolitan area, Oklahoma, 2023
AreaEstablishmentsEmployeesPer 100k residents
Oklahoma City, OK907066.0
Tulsa, OK47—4.4
Fort Smith, AR-OK10744.3
Stillwater, OK93310.7
Lawton, OK6464.7
Shawnee, OK5176.7
Ardmore, OK4138.1
McAlester, OK4129.2
Ada, OK4—10.4
Muskogee, OK3124.5

Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.

Team sizes at gift, novelty and souvenir stores in Oklahoma

50.2% of Oklahoma's gift, novelty and souvenir stores with employees had fewer than five people in March 2023, compared with 55.8% nationally. 79.1% had fewer than ten. At that size the phone is shared, so routing (who rings, when, and what happens after hours) matters more than the number of desk phones.

Gift, novelty and souvenir stores in Oklahoma by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees10150.2%55.8%
5–9 employees5828.9%21.9%
10–19 employees3718.4%17.4%
20–49 employees52.5%4.2%
50 or more employees00.0%0.7%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

What gift, novelty and souvenir stores in Oklahoma use the phone for

Gift shops take calls about stock, holds and gift wrapping, with seasonal peaks. Quick answers help capture holiday sales.

Calls a gift shop in Oklahoma might handle in a typical week include:

Business texting for gift, novelty and souvenir stores

Shops text hold and order-ready notices.

Texting from a local number in Oklahoma requires carrier registration (10DLC), a one-time $49 fee on Callata.

What a phone system costs a gift shop in Oklahoma

Gift, novelty and souvenir stores in Oklahoma average 6.3 employees, so the comparison uses a 6-person team. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 6 users on RingCentral RingEX Core cost $180.00 a month and 6 on Ooma Office Pro cost $149.70. Callata comes to $119.00 a month for 6 users ($99 a month with 5 users included, then $20 per additional user), below both.

Over a year, that is $732 less than RingCentral for a gift shop in Oklahoma of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.

Monthly list price for a 6-person gift shop
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$119.00$1,428.00
Quo (Starter)$19.00 per user$114.00$1,368.00
Nextiva (Core)$23.00 per user$138.00$1,656.00
Ooma (Office Pro)$24.95 per user$149.70$1,796.40
Dialpad (Standard)$27.00 per user$162.00$1,944.00
RingCentral (RingEX Core)$30.00 per user$180.00$2,160.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Area codes in Oklahoma

Oklahoma has 5 geographic area codes in service according to NANPA. Callata includes up to 3 local numbers, so a gift shop can hold a number in more than one of them.

Area codes in Oklahoma by assigned exchanges
Area codeExchangesTime zoneIn service sinceOverlay with
405783Central1947572
918782Central1953539
580740Central1997none
539239Central2011918
572117Central2021405

Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.

How Callata works for gift, novelty and souvenir stores in Oklahoma

Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.

Porting a number you already use in Oklahoma is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.

AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.

Frequently asked questions

How many gift, novelty and souvenir stores are in Oklahoma?

202 in 2023, according to Census County Business Patterns. They employed 1,268 people in mid-March.

Which Oklahoma metro area has the most gift, novelty and souvenir stores?

Oklahoma City, OK, with 90 establishments in 2023.

What does a phone system cost a 6-person gift shop?

$180.00 a month on RingCentral RingEX Core or $149.70 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $119.00 on Callata ($99 a month with 5 users included, then $20 per additional user).

Do I need to register to text customers from a Oklahoma number?

Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.