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Business phone system for passenger car rental agencies in Wisconsin

108 passenger car rental agencies operated in Wisconsin in 2023. Where they are, how big their teams are, and what phone service costs them.

Establishments
108CBP 2023
Per 100k residents
1.8U.S. 2.8
State rank
28th of 51by count

The car rental agency industry in Wisconsin

County Business Patterns counts 108 establishments in Wisconsin classified as Passenger Car Rental (NAICS 532111) for 2023. That is the 28th highest count among the 51 states and DC with published figures. Passenger car rental agencies make up 0.07% of the 144,774 business establishments in the state.

Per 100,000 residents (2024 estimate) Wisconsin has 1.8 passenger car rental agencies, 35.5% below the national rate of 2.8.

Passenger car rental agencies: Wisconsin compared with the U.S., 2023
MeasureWisconsinUnited States
Establishments1089,548
Mid-March employees768 (high noise)84,637 (high noise)
Annual payroll$35,577,000 (moderate noise)$4,246,355,000 (high noise)
Employees per establishment——
Payroll per employee——
Establishments per 100,000 residents1.82.8

Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.

Wisconsin's largest markets for passenger car rental agencies

Census published car rental agency counts for 12 metro or micropolitan areas that include part of Wisconsin. The largest is Minneapolis, MN-WI, with 68 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 81% of the statewide total; the rest are outside any published area or in areas Census suppressed.

Passenger car rental agencies by metro or micropolitan area, Wisconsin, 2023
AreaEstablishmentsEmployeesPer 100k residents
Minneapolis, MN-WI68—1.8
Milwaukee, WI37—2.4
Madison, WI14—2.0
Green Bay, WI11803.3
Appleton, WI7982.8
Duluth, MN-WI5341.8
Racine, WI4—2.0
Eau Claire, WI4—2.3
Kenosha, WI4—2.4
Wausau, WI4292.9
La Crosse, WI-MN3—1.8
Sheboygan, WI3—2.5

Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.

Team sizes at passenger car rental agencies in Wisconsin

50.5% of Wisconsin's passenger car rental agencies with employees had fewer than five people in March 2023, compared with 46.7% nationally. 73.8% had fewer than ten. At that size the phone is shared, so routing (who rings, when, and what happens after hours) matters more than the number of desk phones.

Passenger car rental agencies in Wisconsin by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees5450.5%46.7%
5–9 employees2523.4%30.5%
10–19 employees1917.8%15.2%
20–49 employees98.4%4.7%
50 or more employees00.0%2.9%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Calls a car rental agency in Wisconsin has to catch

Rental agencies take reservation, extension and return calls. Independent and franchise locations rely on the phone for local customers.

A few of the calls that come in to passenger car rental agencies in Wisconsin:

Texting renters

Agencies text pickup instructions and return reminders.

Texting from a local number in Wisconsin requires carrier registration (10DLC), a one-time $49 fee on Callata.

Phone system pricing for a 2-person car rental agency

The comparison uses a 2-person team, the rounded U.S. average for passenger car rental agencies. On a per-user plan that headcount sets the bill: $49.90 a month on Ooma Office Pro or $60.00 on RingCentral RingEX Core at list price (checked September 28, 2026). Callata costs $99.00 a month ($99 a month with 5 users included, then $20 per additional user), so at this team size both per-seat plans are cheaper; Callata drops below them from 4 users.

At this team size the per-seat plans cost less than Callata's $99 base price, which already covers 5 users; Callata becomes the lower price from 4 users.

Monthly list price for a 2-person car rental agency
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$99.00$1,188.00
Quo (Starter)$19.00 per user$38.00$456.00
Nextiva (Core)$23.00 per user$46.00$552.00
Ooma (Office Pro)$24.95 per user$49.90$598.80
Dialpad (Standard)$27.00 per user$54.00$648.00
RingCentral (RingEX Core)$30.00 per user$60.00$720.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Area codes in Wisconsin

Wisconsin has 8 geographic area codes in service according to NANPA. Callata includes up to 3 local numbers, so a car rental agency can hold a number in more than one of them.

Area codes in Wisconsin by assigned exchanges
Area codeExchangesTime zoneIn service sinceOverlay with
608785Central1955353
715785Central1947534
920785Central1997274
262634Central1999none
414552Central1947none
53498Central2010715
27429Central2023920
35313Central2023608

Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.

How Callata works for passenger car rental agencies in Wisconsin

Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.

Porting a number you already use in Wisconsin is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.

AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.

Frequently asked questions

How many passenger car rental agencies are in Wisconsin?

108 in 2023, according to Census County Business Patterns.

Which Wisconsin metro area has the most passenger car rental agencies?

Minneapolis, MN-WI, with 68 establishments in 2023.

What does a phone system cost a 2-person car rental agency?

$60.00 a month on RingCentral RingEX Core or $49.90 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $99.00 on Callata ($99 a month with 5 users included, then $20 per additional user).

Do I need to register to text customers from a Wisconsin number?

Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.