Business phone system for automotive parts and accessories stores in Wisconsin
794 automotive parts and accessories stores operated in Wisconsin in 2023. Where they are, how big their teams are, and what phone service costs them.
- Establishments
- 794CBP 2023
- Employees
- 7,073mid-March 2023
- Per 100k residents
- 13.3U.S. 11.3
- State rank
- 16th of 51by count
Automotive parts and accessories stores in Wisconsin by the numbers
County Business Patterns counts 794 establishments in Wisconsin classified as Automotive Parts and Accessories Stores (NAICS 441310) for 2023. They employed 7,073 people in mid-March and reported $233.1 million in annual payroll. That is the 16th highest count among the 51 states and DC with published figures. Automotive parts and accessories stores make up 0.55% of the 144,774 business establishments in the state.
Per 100,000 residents (2024 estimate) Wisconsin has 13.3 automotive parts and accessories stores, 17.5% above the national rate of 11.3. The average establishment has 8.9 employees against 9.9 nationally. Payroll per employee is $32,963, 4.0% below the U.S. figure of $34,326.
| Measure | Wisconsin | United States |
|---|---|---|
| Establishments | 794 | 38,567 |
| Mid-March employees | 7,073 (moderate noise) | 380,068 |
| Annual payroll | $233,145,000 | $13,046,177,000 |
| Employees per establishment | 8.9 | 9.9 |
| Payroll per employee | $32,963 | $34,326 |
| Establishments per 100,000 residents | 13.3 | 11.3 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Where automotive parts and accessories stores in Wisconsin are concentrated
Census published auto parts store counts for 29 metro or micropolitan areas that include part of Wisconsin. The largest is Minneapolis, MN-WI, with 378 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 77% of the statewide total; the rest are outside any published area or in areas Census suppressed.
| Area | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| Minneapolis, MN-WI | 378 | 3,777 | 10.1 |
| Milwaukee, WI | 160 | 1,548 | 10.2 |
| Madison, WI | 69 | 615 | 9.8 |
| Duluth, MN-WI | 51 | 473 | 18.1 |
| Green Bay, WI | 40 | 388 | 12.0 |
| Appleton, WI | 35 | 393 | 14.1 |
| Eau Claire, WI | 35 | 285 | 19.9 |
| La Crosse, WI-MN | 25 | — | 14.6 |
| Wausau, WI | 24 | 243 | 17.3 |
| Racine, WI | 23 | 193 | 11.6 |
| Oshkosh, WI | 22 | 233 | 12.7 |
| Janesville, WI | 22 | 161 | 13.3 |
| Kenosha, WI | 21 | 184 | 12.4 |
| Sheboygan, WI | 18 | 149 | 15.2 |
| Baraboo, WI | 17 | — | 25.6 |
| Fond du Lac, WI | 16 | 267 | 15.3 |
| Whitewater, WI | 13 | 93 | 12.3 |
| Manitowoc, WI | 13 | — | 15.9 |
| Wisconsin Rapids, WI | 13 | 109 | 17.6 |
| Marinette, WI-MI | 13 | 90 | 19.9 |
| Watertown, WI | 11 | 120 | 12.8 |
| Stevens Point, WI | 11 | 107 | 15.3 |
| Platteville, WI | 10 | 67 | 19.1 |
| Beaver Dam, WI | 9 | 65 | 10.2 |
| Rice Lake, WI | 8 | — | 17.1 |
Top 25 of 29 areas by establishments. Source: Census CBP 2023.
Team sizes at automotive parts and accessories stores in Wisconsin
28.0% of Wisconsin's automotive parts and accessories stores with employees had fewer than five people in March 2023, compared with 27.5% nationally. 63.4% had fewer than ten. At that size the phone is shared, so routing (who rings, when, and what happens after hours) matters more than the number of desk phones.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 222 | 28.0% | 27.5% |
| 5–9 employees | 281 | 35.4% | 30.8% |
| 10–19 employees | 253 | 31.9% | 34.2% |
| 20–49 employees | 34 | 4.3% | 6.7% |
| 50 or more employees | 4 | 0.5% | 0.8% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Why the phone matters for automotive parts and accessories stores in Wisconsin
Parts stores answer calls from repair shops and do-it-yourself customers about availability. Quick lookups keep shop customers loyal. That holds for automotive parts and accessories stores in Wisconsin as much as anywhere.
Typical inbound and outbound calls for automotive parts and accessories stores in Wisconsin:
- A repair shop calls to check a part's availability.
- The store calls a customer when a part arrives.
- A shop calls about a delivery.
Business texting for automotive parts and accessories stores
Stores text special-order arrival notices.
Texting from a local number in Wisconsin requires carrier registration (10DLC), a one-time $49 fee on Callata.
What a phone system costs an auto parts store in Wisconsin
Automotive parts and accessories stores in Wisconsin average 8.9 employees, so the comparison uses a 9-person team. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 9 users on RingCentral RingEX Core cost $270.00 a month and 9 on Ooma Office Pro cost $224.55. Callata comes to $179.00 a month for 9 users ($99 a month with 5 users included, then $20 per additional user), below both.
Over a year, that is $1,092 less than RingCentral for an auto parts store in Wisconsin of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $179.00 | $2,148.00 |
| Quo (Starter) | $19.00 per user | $171.00 | $2,052.00 |
| Nextiva (Core) | $23.00 per user | $207.00 | $2,484.00 |
| Ooma (Office Pro) | $24.95 per user | $224.55 | $2,694.60 |
| Dialpad (Standard) | $27.00 per user | $243.00 | $2,916.00 |
| RingCentral (RingEX Core) | $30.00 per user | $270.00 | $3,240.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Area codes in Wisconsin
Wisconsin has 8 geographic area codes in service according to NANPA. Callata includes up to 3 local numbers, so an auto parts store can hold a number in more than one of them.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 608 | 785 | Central | 1955 | 353 |
| 715 | 785 | Central | 1947 | 534 |
| 920 | 785 | Central | 1997 | 274 |
| 262 | 634 | Central | 1999 | none |
| 414 | 552 | Central | 1947 | none |
| 534 | 98 | Central | 2010 | 715 |
| 274 | 29 | Central | 2023 | 920 |
| 353 | 13 | Central | 2023 | 608 |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
How Callata works for automotive parts and accessories stores in Wisconsin
Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.
Porting a number you already use in Wisconsin is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.
AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.
Frequently asked questions
How many automotive parts and accessories stores are in Wisconsin?
794 in 2023, according to Census County Business Patterns. They employed 7,073 people in mid-March.
Which Wisconsin metro area has the most automotive parts and accessories stores?
Minneapolis, MN-WI, with 378 establishments in 2023.
What does a phone system cost a 9-person auto parts store?
$270.00 a month on RingCentral RingEX Core or $224.55 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $179.00 on Callata ($99 a month with 5 users included, then $20 per additional user).
Do I need to register to text customers from a Wisconsin number?
Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.