CallataGuidesBusiness phone system for automotive parts and accessories stores in Madison, WI
Automotive parts and accessories stores in the Madison, WI metro area: 69 establishments in 2023, the local area codes, and what phone service costs a 9-person team.
- Establishments
- 69CBP 2023
- Employees
- 615mid-March 2023
- Per 100k residents
- 9.8U.S. 11.3
- Rank
- 103rd of 905areas by count
The auto parts store market in Madison, WI
County Business Patterns counts 69 automotive parts and accessories stores (NAICS 441310, Automotive Parts and Accessories Stores) in the Madison, WI metro area for 2023. Together they reported 615 mid-March employees and $20.5 million of payroll for the year. That ranks 103rd of the 905 metro and micropolitan areas where Census published a count for this industry.
With 708,000 residents in the Census 2024 estimate, that is 9.8 automotive parts and accessories stores per 100,000 people, 14.0% below the national rate of 11.3. Establishments average 8.9 employees, 9.6% below the U.S. average of 9.9. Payroll per employee comes to $33,367, 2.8% below the national $34,326.
| Measure | Madison, WI | Wisconsin | United States |
|---|---|---|---|
| Establishments | 69 | 794 | 38,567 |
| Mid-March employees | 615 (moderate noise) | 7,073 (moderate noise) | 380,068 |
| Annual payroll | $20,521,000 (moderate noise) | $233,145,000 | $13,046,177,000 |
| Employees per establishment | 8.9 | 8.9 | 9.9 |
| Payroll per employee | $33,367 | $32,963 | $34,326 |
| Establishments per 100,000 residents | 9.8 | 13.3 | 11.3 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
How big automotive parts and accessories stores in Madison, WI are
Of the automotive parts and accessories stores in Madison, WI that had employees in March 2023, 25.4% had fewer than five (the U.S. share is 27.5%). 65.7% had fewer than ten. Small teams usually share the phone: the person who answers is often also serving a customer or doing the job, which is when calls get missed.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 17 | 25.4% | 27.5% |
| 5–9 employees | 27 | 40.3% | 30.8% |
| 10–19 employees | 23 | 34.3% | 34.2% |
| 20–49 employees | not published | — | 6.7% |
| 50 or more employees | 0 | 0.0% | 0.8% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Why the phone matters for automotive parts and accessories stores in Madison, WI
Parts stores answer calls from repair shops and do-it-yourself customers about availability. Quick lookups keep shop customers loyal. That holds for automotive parts and accessories stores in Madison, WI as much as anywhere.
A few of the calls that come in to automotive parts and accessories stores in Madison, WI:
- The store calls a customer when a part arrives.
- A shop calls about a delivery.
- A customer calls about a special order.
When nobody can pick up
After-hours calls are mostly availability questions.
Callata transcribes voicemail and triages it for urgency, so the first callback in the morning can go to the caller who needs it most.
Callata vs. per-seat pricing for automotive parts and accessories stores in Madison, WI
The average auto parts store in Madison, WI has 8.9 employees, so a 9-person team is a reasonable benchmark. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 9 users on RingCentral RingEX Core cost $270.00 a month and 9 on Ooma Office Pro cost $224.55. On Callata the same 9 people cost $179.00 a month, less than either per-seat plan.
The annual difference against RingCentral's monthly list price comes to $1,092. Some vendors discount annual contracts; the table shows month-to-month prices.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $179.00 | $2,148.00 |
| Quo (Starter) | $19.00 per user | $171.00 | $2,052.00 |
| Nextiva (Core) | $23.00 per user | $207.00 | $2,484.00 |
| Ooma (Office Pro) | $24.95 per user | $224.55 | $2,694.60 |
| Dialpad (Standard) | $27.00 per user | $243.00 | $2,916.00 |
| RingCentral (RingEX Core) | $30.00 per user | $270.00 | $3,240.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Local area codes for automotive parts and accessories stores in Madison, WI
NANPA records place the exchanges of the area's named cities and towns in 4 area codes. 608 has the most, with 345 of 365 exchanges (95%). Callata's plan includes up to 3 local numbers; you can pick them in the area codes your customers recognize, subject to carrier inventory, or port the number you already have for free.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 608 | 345 | Central | 1955 | 353 |
| 920 | 10 | Central | 1997 | 274 |
| 353 | 8 | Central | 2023 | 608 |
| 274 | 2 | Central | 2023 | 920 |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
How Callata works for automotive parts and accessories stores
Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.
If you already have a number in Madison, WI, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.
Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.
Frequently asked questions
How many automotive parts and accessories stores are there in Madison, WI?
Census County Business Patterns counted 69 automotive parts and accessories stores in the Madison, WI metro area in 2023. They employed 615 people in mid-March.
What does a business phone system cost for a 9-person auto parts store?
At month-to-month list prices checked September 28, 2026, 9 users cost $270.00 a month on RingCentral RingEX Core and $224.55 on Ooma Office Pro. On Callata, $99 a month with 5 users included, then $20 per additional user, the same team pays $179.00.
What area code should an auto parts store in Madison, WI use?
Area code 608 has the most assigned exchanges among the area's named places, followed by 920 and 353. If you already have a local number, you can port it to Callata for free.
Can an AI receptionist answer calls for an auto parts store?
Yes. Callata's optional AI agents can answer when the team is busy or closed, take a message, text, email or transfer the call. They disclose that they are AI and are billed from prepaid AI minutes at $0.25 per minute.