CallataGuides

Muskegon, MI business phone guide

Population, businesses by sector and industry, area codes and local numbers for the Muskegon-Norton Shores, MI metro area.

Population
177,0002024 est.
Establishments
3,147CBP 2023
Counties
1
Area codes
2

About the Muskegon-Norton Shores, MI metro area

The Muskegon-Norton Shores, MI metro area covers 1 county in Michigan and had 177,000 residents in July 2024, up 1.5% since April 2020. The U.S. population grew 2.6% over the same period. By population it ranks 255th of the 925 metro and micropolitan areas and 316th by business establishments.

Counties in the Muskegon, MI area
CountyPopulation (2024)
Muskegon County, MI177,428

Source: Census Vintage 2024 metropolitan and micropolitan area estimates.

Establishments and employment in Muskegon, MI

County Business Patterns counted 3,147 establishments in the area in 2023, employing 51,826 people in mid-March with $2.6 billion in annual payroll. That is an average of 16.5 employees per establishment. 45.8% of establishments with employees had fewer than five people. By establishment count, the largest sectors are retail trade (523), health care and social assistance (408), and other services (except public administration) (378).

Muskegon, MI establishments by sector, 2023
Sector (NAICS)EstablishmentsEmployeesAnnual payroll
Retail Trade (44)5238,147$271,655,000
Health Care and Social Assistance (62)40810,095$560,890,000
Other Services (except Public Administration) (81)3782,049$64,995,000
Accommodation and Food Services (72)3425,623$128,906,000
Construction (23)2972,418$175,047,000
Manufacturing (31)25713,336$871,197,000
Professional, Scientific, and Technical Services (54)2041,364$102,635,000
Finance and Insurance (52)160960$66,272,000
Administrative and Support and Waste Management and Remediation Services (56)1432,589$80,422,000
Wholesale Trade (42)1121,901$123,650,000
Real Estate and Rental and Leasing (53)88435$17,409,000
Transportation and Warehousing (48)65954$69,436,000
Arts, Entertainment, and Recreation (71)58536$22,941,000
Information (51)45338$16,975,000
Educational Services (61)27378$9,206,000
Management of Companies and Enterprises (55)22464$26,501,000
Agriculture, Forestry, Fishing and Hunting (11)931$1,455,000
Utilities (22)4176 (high noise)$21,080,000
Mining, Quarrying, and Oil and Gas Extraction (21)330 (high noise)$2,160,000

Source: Census County Business Patterns 2023, two-digit NAICS sectors. Manufacturing, retail and transportation span several two-digit codes; CBP reports them under 31, 44 and 48.

Muskegon, MI compared with the U.S.

Muskegon, MI has 17.7 business establishments per 1,000 residents, 27.9% below the U.S. figure of 24.6. Establishments average 16.5 employees against 16.7 nationally, and payroll per employee is $50,802 (25.7% below the U.S. $68,342). 45.8% of establishments with employees have fewer than five people (U.S.: 55.5%), while 5.5% have 50 or more. Because a handful of large employers lift the average, the share of very small establishments says more about who buys a small-business phone system.

Muskegon, MI: establishments by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees1,44145.8%55.5%
5–9 employees67621.5%17.5%
10–19 employees49315.7%12.5%
20–49 employees36311.5%9.1%
50 or more employees1735.5%5.4%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Small-business industries in Muskegon, MI

Of the 141 industries these guides cover, 113 have a published Census count in Muskegon, MI. The largest are limited-service restaurants (129), full-service restaurants (104), and dental offices (55). Relative to population, marinas are the most over-represented: 5.6 per 100,000 residents against 1.1 nationally.

Largest covered industries in Muskegon, MI, 2023
IndustryEstablishmentsEmployeesEmployees per establishment
Limited-service restaurants1292,33318.1
Full-service restaurants1042,28722.0
Dental offices555199.4
Physician practices531,16822.0
Residential remodelers49——
Landscaping services461844.0
Plumbing, heating and air-conditioning contractors424089.7
Insurance agencies and brokerages411984.8
General automotive repair shops411904.6
Law offices351674.8
Child day care services352366.7
Drinking places332748.3
Electrical contractors29——
Automotive parts and accessories stores292077.1
Beauty salons291525.2
New single-family housing construction contractors261084.2
Hotels and motels2332114.0
Civic and social organizations221587.2
Assisted living facilities for the elderly2150424.0
Pharmacies and drug stores2041720.9
Offices of real estate agents and brokers19422.2
Chiropractic offices18915.1
Engineering services firms1818410.2
Janitorial services1824213.4
Supermarkets and grocery stores1835319.6

Selected small-business industries (six-digit NAICS) covered by these guides. Source: Census County Business Patterns 2023.

Phone numbers in the Muskegon, MI area

The area's named cities and towns have 87 NANPA-assigned exchanges across 2 area codes; 231 has the most (95%). A local number in the code your customers know is the simplest signal that you are nearby; Callata's plan includes up to 3.

Area codes in the Muskegon, MI area
Area codeExchanges in named placesShareTime zone
2318395%Eastern
61644.6%Eastern

Exchanges in rate centers matched to Census places in the area. Source: NANPA.

Local numbers by city

Pages for 6 cities and towns in the area list their area codes, prefixes and carriers.

Cities and towns in the Muskegon, MI area
PlacePopulation (2024)Area codesExchanges
Muskegon, MI37,28723168
Fruitport, MI15,4582314
Whitehall, MI3,1302315
Ravenna, MI3,0392313
Casnovia, MI2,8266164
Holton, MI2,6652313

Phone costs for a typical Muskegon, MI business

Per-seat phone plans multiply by headcount. For the rounded average establishment size in Muskegon, MI, 16 users on RingCentral RingEX Core come to $480.00 a month and on Ooma Office Pro $399.20, at month-to-month list prices checked September 28, 2026. On Callata the same 16 people cost $319.00 a month, less than either per-seat plan.

Monthly list price for a 16-person team
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$319.00$3,828.00
Quo (Starter)$19.00 per user$304.00$3,648.00
Nextiva (Core)$23.00 per user$368.00$4,416.00
Ooma (Office Pro)$24.95 per user$399.20$4,790.40
Dialpad (Standard)$27.00 per user$432.00$5,184.00
RingCentral (RingEX Core)$30.00 per user$480.00$5,760.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Callata in Muskegon, MI

Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.

If you already have a number in Muskegon, MI, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.

Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.

Frequently asked questions

What area codes serve Muskegon, MI?

231 and 616, by NANPA-assigned exchanges in the area's named places.

How many businesses are in the Muskegon, MI area?

3,147 establishments in 2023, according to Census County Business Patterns.

How much does a business phone system cost in Muskegon, MI?

Callata is $99 a month with 5 users included, then $20 per additional user; for a 16-person team that is $319.00 a month. The same team on Ooma Office Pro lists at $399.20 a month (checked September 28, 2026).