CallataGuidesBusiness phone system for beer, wine and liquor stores in Muskegon, MI
Beer, wine and liquor stores in the Muskegon-Norton Shores, MI metro area: 17 establishments in 2023, the local area codes, and what phone service costs a 5-person team.
- Establishments
- 17CBP 2023
- Per 100k residents
- 9.6U.S. 10.7
- Rank
- 250th of 780areas by count
The liquor store market in Muskegon, MI
County Business Patterns counts 17 beer, wine and liquor stores (NAICS 445310, Beer, Wine, and Liquor Stores) in the Muskegon-Norton Shores, MI metro area for 2023. That ranks 250th of the 780 metro and micropolitan areas where Census published a count for this industry.
With 177,000 residents in the Census 2024 estimate, that is 9.6 beer, wine and liquor stores per 100,000 people, 10.6% below the national rate of 10.7.
| Measure | Muskegon, MI | Michigan | United States |
|---|---|---|---|
| Establishments | 17 | 1,578 | 36,433 |
| Mid-March employees | 53 (high noise) | 6,252 | 193,533 |
| Annual payroll | $1,259,000 | $157,008,000 | $5,446,519,000 |
| Employees per establishment | — | 4.0 | 5.3 |
| Payroll per employee | — | $25,113 | $28,143 |
| Establishments per 100,000 residents | 9.6 | 15.6 | 10.7 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Establishment size: beer, wine and liquor stores in Muskegon, MI
Of the beer, wine and liquor stores in Muskegon, MI that had employees in March 2023, 70.6% had fewer than five (the U.S. share is 61.7%). 100.0% had fewer than ten. When a business has only a few people, whoever is free answers the phone, and calls that arrive while everyone is busy go to voicemail unless they are routed somewhere else.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 12 | 70.6% | 61.7% |
| 5–9 employees | 5 | 29.4% | 24.8% |
| 10–19 employees | not published | — | 10.2% |
| 20–49 employees | not published | — | 2.9% |
| 50 or more employees | 0 | 0.0% | 0.3% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Calls a liquor store in Muskegon, MI has to catch
Liquor stores field calls about stock, special orders and event quantities. Calls from event planners and restaurants are often time-sensitive.
Calls a liquor store in Muskegon, MI might handle in a typical week include:
- The store calls a customer when an order arrives.
- An event planner calls about a large order.
- A customer calls about a special order.
After-hours calls
After-hours calls are mostly stock and hours questions.
With business-hours routing, calls after closing can go to transcribed voicemail or an optional AI receptionist instead of ringing an empty room.
What a phone system costs a liquor store in Muskegon, MI
Census did not publish a reliable employee count for beer, wine and liquor stores in Muskegon, MI, so this comparison uses the U.S. average of 5 people per establishment. Priced per seat, 5 users would run $150.00 a month on RingCentral RingEX Core and $124.75 on Ooma Office Pro (month-to-month list prices, checked September 28, 2026). On Callata the same 5 people cost $99.00 a month, less than either per-seat plan.
The annual difference against RingCentral's monthly list price comes to $612. Some vendors discount annual contracts; the table shows month-to-month prices.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $99.00 | $1,188.00 |
| Quo (Starter) | $19.00 per user | $95.00 | $1,140.00 |
| Nextiva (Core) | $23.00 per user | $115.00 | $1,380.00 |
| Ooma (Office Pro) | $24.95 per user | $124.75 | $1,497.00 |
| Dialpad (Standard) | $27.00 per user | $135.00 | $1,620.00 |
| RingCentral (RingEX Core) | $30.00 per user | $150.00 | $1,800.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Local area codes for beer, wine and liquor stores in Muskegon, MI
NANPA records place the exchanges of the area's named cities and towns in 2 area codes. 231 has the most, with 83 of 87 exchanges (95%). Callata's plan includes up to 3 local numbers; you can pick them in the area codes your customers recognize, subject to carrier inventory, or port the number you already have for free.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 231 | 83 | Eastern | 1999 | none |
| 616 | 4 | Eastern | 1947 | none |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
Setting up Callata for a liquor store in Muskegon, MI
Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.
If you already have a number in Muskegon, MI, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.
Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.
Frequently asked questions
How many beer, wine and liquor stores are there in Muskegon, MI?
Census County Business Patterns counted 17 beer, wine and liquor stores in the Muskegon-Norton Shores, MI metro area in 2023.
What does a business phone system cost for a 5-person liquor store?
At month-to-month list prices checked September 28, 2026, 5 users cost $150.00 a month on RingCentral RingEX Core and $124.75 on Ooma Office Pro. On Callata, $99 a month with 5 users included, then $20 per additional user, the same team pays $99.00.
What area code should a liquor store in Muskegon, MI use?
Area code 231 has the most assigned exchanges among the area's named places, followed by 616. If you already have a local number, you can port it to Callata for free.
Can an AI receptionist answer calls for a liquor store?
Yes. Callata's optional AI agents can answer when the team is busy or closed, take a message, text, email or transfer the call. They disclose that they are AI and are billed from prepaid AI minutes at $0.25 per minute.