Harrisonburg, VA business phone guide
Population, businesses by sector and industry, area codes and local numbers for the Harrisonburg, VA metro area.
- Population
- 139,0002024 est.
- Establishments
- 3,343CBP 2023
- Counties
- 2
- Area codes
- 2
About the Harrisonburg, VA metro area
The Harrisonburg, VA metro area covers 2 counties in Virginia and had 139,000 residents in July 2024, up 2.4% since April 2020. The U.S. population grew 2.6% over the same period. Rockingham County, VA is the most populous, with 87,674 people. By population it ranks 314th of the 925 metro and micropolitan areas and 300th by business establishments.
| County | Population (2024) |
|---|---|
| Rockingham County, VA | 87,674 |
| Harrisonburg city, VA | 51,164 |
Source: Census Vintage 2024 metropolitan and micropolitan area estimates.
Establishments and employment in Harrisonburg, VA
County Business Patterns counted 3,343 establishments in the area in 2023, employing 55,895 people in mid-March with $2.8 billion in annual payroll. That is an average of 16.7 employees per establishment. 50.5% of establishments with employees had fewer than five people. By establishment count, the largest sectors are retail trade (531), other services (except public administration) (447), and construction (422).
| Sector (NAICS) | Establishments | Employees | Annual payroll |
|---|---|---|---|
| Retail Trade (44) | 531 | 7,905 | $262,088,000 |
| Other Services (except Public Administration) (81) | 447 | 2,280 | $81,050,000 |
| Construction (23) | 422 | 3,937 | $236,012,000 |
| Health Care and Social Assistance (62) | 344 | 6,686 | $413,322,000 |
| Accommodation and Food Services (72) | 323 | 7,811 | $179,494,000 |
| Professional, Scientific, and Technical Services (54) | 222 | 1,597 | $116,915,000 |
| Finance and Insurance (52) | 175 | 1,691 | $127,138,000 |
| Transportation and Warehousing (48) | 169 | 4,830 | $280,740,000 |
| Administrative and Support and Waste Management and Remediation Services (56) | 150 | 1,915 | $76,728,000 |
| Real Estate and Rental and Leasing (53) | 132 | 980 | $51,576,000 |
| Manufacturing (31) | 129 | 10,534 | $662,699,000 |
| Wholesale Trade (42) | 126 | 2,024 | $128,525,000 |
| Arts, Entertainment, and Recreation (71) | 51 | 460 | $11,280,000 |
| Information (51) | 45 | 486 (high noise) | $24,283,000 |
| Educational Services (61) | 40 | 2,195 | $73,174,000 |
| Management of Companies and Enterprises (55) | 17 | 188 | $13,163,000 |
| Agriculture, Forestry, Fishing and Hunting (11) | 7 | 191 | $4,772,000 |
| Mining, Quarrying, and Oil and Gas Extraction (21) | 5 | 39 (high noise) | $3,428,000 |
| Utilities (22) | 4 | 143 (high noise) | $13,713,000 |
Source: Census County Business Patterns 2023, two-digit NAICS sectors. Manufacturing, retail and transportation span several two-digit codes; CBP reports them under 31, 44 and 48.
Business density and team size in Harrisonburg, VA
Harrisonburg, VA has 24.1 business establishments per 1,000 residents, 2.1% below the U.S. figure of 24.6. Establishments average 16.7 employees against 16.7 nationally, and payroll per employee is $49,382 (27.7% below the U.S. $68,342). 50.5% of establishments with employees have fewer than five people (U.S.: 55.5%), while 4.7% have 50 or more. Averages are pulled up by large employers; the size table is the better guide to what a typical business here looks like.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 1,689 | 50.5% | 55.5% |
| 5–9 employees | 658 | 19.7% | 17.5% |
| 10–19 employees | 482 | 14.4% | 12.5% |
| 20–49 employees | 356 | 10.6% | 9.1% |
| 50 or more employees | 158 | 4.7% | 5.4% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Small-business industries in Harrisonburg, VA
Of the 141 industries these guides cover, 102 have a published Census count in Harrisonburg, VA. The largest are full-service restaurants (117), limited-service restaurants (108), and physician practices (74). Relative to population, used car dealers are the most over-represented: 20.2 per 100,000 residents against 7.4 nationally.
| Industry | Establishments | Employees | Employees per establishment |
|---|---|---|---|
| Full-service restaurants | 117 | 2,706 | 23.1 |
| Limited-service restaurants | 108 | 2,273 | 21.0 |
| Physician practices | 74 | 989 | 13.4 |
| Residential remodelers | 62 | 168 | 2.7 |
| General automotive repair shops | 61 | 244 | 4.0 |
| Dental offices | 55 | 473 | 8.6 |
| Landscaping services | 48 | 292 | 6.1 |
| Law offices | 44 | 280 | 6.4 |
| Plumbing, heating and air-conditioning contractors | 43 | 872 | 20.3 |
| Insurance agencies and brokerages | 40 | 220 | 5.5 |
| Offices of real estate agents and brokers | 40 | 436 | 10.9 |
| New single-family housing construction contractors | 39 | 140 | 3.6 |
| All other specialty trade contractors | 35 | 217 | 6.2 |
| Electrical contractors | 34 | 369 | 10.9 |
| Janitorial services | 32 | 845 | 26.4 |
| Site preparation contractors | 30 | 462 | 15.4 |
| Supermarkets and grocery stores | 30 | 1,208 | 40.3 |
| Used car dealers | 28 | 142 | 5.1 |
| Automotive parts and accessories stores | 28 | 238 | 8.5 |
| Hotels and motels | 28 | 1,410 | 50.4 |
| Beauty salons | 25 | 111 | 4.4 |
| Residential property managers | 24 | 201 | 8.4 |
| Mental health practices | 23 | 103 | 4.5 |
| Child day care services | 23 | 313 | 13.6 |
| Other personal care services | 22 | 49 | 2.2 |
Selected small-business industries (six-digit NAICS) covered by these guides. Source: Census County Business Patterns 2023.
Which area codes serve Harrisonburg, VA
The area's named cities and towns have 68 NANPA-assigned exchanges across 2 area codes; 540 has the most (82%). A local number in the code your customers know is the simplest signal that you are nearby; Callata's plan includes up to 3.
Local numbers by city
Pages for 6 cities and towns in the area list their area codes, prefixes and carriers.
| Place | Population (2024) | Area codes | Exchanges |
|---|---|---|---|
| Harrisonburg, VA | 51,164 | 540, 826 | 53 |
| Bridgewater, VA | 6,826 | 540 | 3 |
| Broadway, VA | 4,384 | 540, 826 | 4 |
| Elkton, VA | 3,073 | 540 | 4 |
| Grottoes, VA | 3,036 | 540 | 2 |
| Dayton, VA | 1,756 | 540, 826 | 2 |
Phone costs for a typical Harrisonburg, VA business
Per-seat phone plans multiply by headcount. For the rounded average establishment size in Harrisonburg, VA, 17 users on RingCentral RingEX Core come to $510.00 a month and on Ooma Office Pro $424.15, at month-to-month list prices checked September 28, 2026. On Callata the same 17 people cost $339.00 a month, less than either per-seat plan.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $339.00 | $4,068.00 |
| Quo (Starter) | $19.00 per user | $323.00 | $3,876.00 |
| Nextiva (Core) | $23.00 per user | $391.00 | $4,692.00 |
| Ooma (Office Pro) | $24.95 per user | $424.15 | $5,089.80 |
| Dialpad (Standard) | $27.00 per user | $459.00 | $5,508.00 |
| RingCentral (RingEX Core) | $30.00 per user | $510.00 | $6,120.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Callata in Harrisonburg, VA
For $99 a month, Callata puts a team of up to 5 on one plan ($20 for each person after that): up to 3 local numbers, unlimited inbound calls, a pooled allowance of 1,500 outbound US and Canada minutes per user, browser and cell calling, voicemail transcription with urgency triage, recorded calls with AI summaries and business-hours routing, with E911 on every number.
If you already have a number in Harrisonburg, VA, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.
Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.
Frequently asked questions
What area codes serve Harrisonburg, VA?
540 and 826, by NANPA-assigned exchanges in the area's named places.
How many businesses are in the Harrisonburg, VA area?
3,343 establishments in 2023, according to Census County Business Patterns.
How much does a business phone system cost in Harrisonburg, VA?
Callata is $99 a month with 5 users included, then $20 per additional user; for a 17-person team that is $339.00 a month. The same team on Ooma Office Pro lists at $424.15 a month (checked September 28, 2026).