CallataGuides

Harrisonburg, VA business phone guide

Population, businesses by sector and industry, area codes and local numbers for the Harrisonburg, VA metro area.

Population
139,0002024 est.
Establishments
3,343CBP 2023
Counties
2
Area codes
2

About the Harrisonburg, VA metro area

The Harrisonburg, VA metro area covers 2 counties in Virginia and had 139,000 residents in July 2024, up 2.4% since April 2020. The U.S. population grew 2.6% over the same period. Rockingham County, VA is the most populous, with 87,674 people. By population it ranks 314th of the 925 metro and micropolitan areas and 300th by business establishments.

Counties in the Harrisonburg, VA area
CountyPopulation (2024)
Rockingham County, VA87,674
Harrisonburg city, VA51,164

Source: Census Vintage 2024 metropolitan and micropolitan area estimates.

Establishments and employment in Harrisonburg, VA

County Business Patterns counted 3,343 establishments in the area in 2023, employing 55,895 people in mid-March with $2.8 billion in annual payroll. That is an average of 16.7 employees per establishment. 50.5% of establishments with employees had fewer than five people. By establishment count, the largest sectors are retail trade (531), other services (except public administration) (447), and construction (422).

Harrisonburg, VA establishments by sector, 2023
Sector (NAICS)EstablishmentsEmployeesAnnual payroll
Retail Trade (44)5317,905$262,088,000
Other Services (except Public Administration) (81)4472,280$81,050,000
Construction (23)4223,937$236,012,000
Health Care and Social Assistance (62)3446,686$413,322,000
Accommodation and Food Services (72)3237,811$179,494,000
Professional, Scientific, and Technical Services (54)2221,597$116,915,000
Finance and Insurance (52)1751,691$127,138,000
Transportation and Warehousing (48)1694,830$280,740,000
Administrative and Support and Waste Management and Remediation Services (56)1501,915$76,728,000
Real Estate and Rental and Leasing (53)132980$51,576,000
Manufacturing (31)12910,534$662,699,000
Wholesale Trade (42)1262,024$128,525,000
Arts, Entertainment, and Recreation (71)51460$11,280,000
Information (51)45486 (high noise)$24,283,000
Educational Services (61)402,195$73,174,000
Management of Companies and Enterprises (55)17188$13,163,000
Agriculture, Forestry, Fishing and Hunting (11)7191$4,772,000
Mining, Quarrying, and Oil and Gas Extraction (21)539 (high noise)$3,428,000
Utilities (22)4143 (high noise)$13,713,000

Source: Census County Business Patterns 2023, two-digit NAICS sectors. Manufacturing, retail and transportation span several two-digit codes; CBP reports them under 31, 44 and 48.

Business density and team size in Harrisonburg, VA

Harrisonburg, VA has 24.1 business establishments per 1,000 residents, 2.1% below the U.S. figure of 24.6. Establishments average 16.7 employees against 16.7 nationally, and payroll per employee is $49,382 (27.7% below the U.S. $68,342). 50.5% of establishments with employees have fewer than five people (U.S.: 55.5%), while 4.7% have 50 or more. Averages are pulled up by large employers; the size table is the better guide to what a typical business here looks like.

Harrisonburg, VA: establishments by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees1,68950.5%55.5%
5–9 employees65819.7%17.5%
10–19 employees48214.4%12.5%
20–49 employees35610.6%9.1%
50 or more employees1584.7%5.4%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Small-business industries in Harrisonburg, VA

Of the 141 industries these guides cover, 102 have a published Census count in Harrisonburg, VA. The largest are full-service restaurants (117), limited-service restaurants (108), and physician practices (74). Relative to population, used car dealers are the most over-represented: 20.2 per 100,000 residents against 7.4 nationally.

Largest covered industries in Harrisonburg, VA, 2023
IndustryEstablishmentsEmployeesEmployees per establishment
Full-service restaurants1172,70623.1
Limited-service restaurants1082,27321.0
Physician practices7498913.4
Residential remodelers621682.7
General automotive repair shops612444.0
Dental offices554738.6
Landscaping services482926.1
Law offices442806.4
Plumbing, heating and air-conditioning contractors4387220.3
Insurance agencies and brokerages402205.5
Offices of real estate agents and brokers4043610.9
New single-family housing construction contractors391403.6
All other specialty trade contractors352176.2
Electrical contractors3436910.9
Janitorial services3284526.4
Site preparation contractors3046215.4
Supermarkets and grocery stores301,20840.3
Used car dealers281425.1
Automotive parts and accessories stores282388.5
Hotels and motels281,41050.4
Beauty salons251114.4
Residential property managers242018.4
Mental health practices231034.5
Child day care services2331313.6
Other personal care services22492.2

Selected small-business industries (six-digit NAICS) covered by these guides. Source: Census County Business Patterns 2023.

Which area codes serve Harrisonburg, VA

The area's named cities and towns have 68 NANPA-assigned exchanges across 2 area codes; 540 has the most (82%). A local number in the code your customers know is the simplest signal that you are nearby; Callata's plan includes up to 3.

Area codes in the Harrisonburg, VA area
Area codeExchanges in named placesShareTime zone
5405682%Eastern
8261218%Eastern

Exchanges in rate centers matched to Census places in the area. Source: NANPA.

Local numbers by city

Pages for 6 cities and towns in the area list their area codes, prefixes and carriers.

Cities and towns in the Harrisonburg, VA area
PlacePopulation (2024)Area codesExchanges
Harrisonburg, VA51,164540, 82653
Bridgewater, VA6,8265403
Broadway, VA4,384540, 8264
Elkton, VA3,0735404
Grottoes, VA3,0365402
Dayton, VA1,756540, 8262

Phone costs for a typical Harrisonburg, VA business

Per-seat phone plans multiply by headcount. For the rounded average establishment size in Harrisonburg, VA, 17 users on RingCentral RingEX Core come to $510.00 a month and on Ooma Office Pro $424.15, at month-to-month list prices checked September 28, 2026. On Callata the same 17 people cost $339.00 a month, less than either per-seat plan.

Monthly list price for a 17-person team
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$339.00$4,068.00
Quo (Starter)$19.00 per user$323.00$3,876.00
Nextiva (Core)$23.00 per user$391.00$4,692.00
Ooma (Office Pro)$24.95 per user$424.15$5,089.80
Dialpad (Standard)$27.00 per user$459.00$5,508.00
RingCentral (RingEX Core)$30.00 per user$510.00$6,120.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Callata in Harrisonburg, VA

For $99 a month, Callata puts a team of up to 5 on one plan ($20 for each person after that): up to 3 local numbers, unlimited inbound calls, a pooled allowance of 1,500 outbound US and Canada minutes per user, browser and cell calling, voicemail transcription with urgency triage, recorded calls with AI summaries and business-hours routing, with E911 on every number.

If you already have a number in Harrisonburg, VA, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.

Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.

Frequently asked questions

What area codes serve Harrisonburg, VA?

540 and 826, by NANPA-assigned exchanges in the area's named places.

How many businesses are in the Harrisonburg, VA area?

3,343 establishments in 2023, according to Census County Business Patterns.

How much does a business phone system cost in Harrisonburg, VA?

Callata is $99 a month with 5 users included, then $20 per additional user; for a 17-person team that is $339.00 a month. The same team on Ooma Office Pro lists at $424.15 a month (checked September 28, 2026).