CallataGuides

Business phone system for testing laboratories in Wisconsin

145 testing laboratories operated in Wisconsin in 2023. Where they are, how big their teams are, and what phone service costs them.

Establishments
145CBP 2023
Employees
2,596mid-March 2023
Per 100k residents
2.4U.S. 2.2
State rank
19th of 51by count

Testing laboratories in Wisconsin by the numbers

County Business Patterns counts 145 establishments in Wisconsin classified as Testing Laboratories (NAICS 541380) for 2023. They employed 2,596 people in mid-March and reported $175.9 million in annual payroll. That is the 19th highest count among the 51 states and DC with published figures. Testing laboratories make up 0.10% of the 144,774 business establishments in the state.

Per 100,000 residents (2024 estimate) Wisconsin has 2.4 testing laboratories, 10.9% above the national rate of 2.2. The average establishment has 17.9 employees against 21.2 nationally. Payroll per employee is $67,762, 10.0% below the U.S. figure of $75,284.

Testing laboratories: Wisconsin compared with the U.S., 2023
MeasureWisconsinUnited States
Establishments1457,463
Mid-March employees2,596158,265
Annual payroll$175,910,000$11,914,875,000
Employees per establishment17.921.2
Payroll per employee$67,762$75,284
Establishments per 100,000 residents2.42.2

Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.

Where testing laboratories in Wisconsin are concentrated

Census published testing laboratory counts for 12 metro or micropolitan areas that include part of Wisconsin. The largest is Minneapolis, MN-WI, with 95 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 63% of the statewide total; the rest are outside any published area or in areas Census suppressed.

Testing laboratories by metro or micropolitan area, Wisconsin, 2023
AreaEstablishmentsEmployeesPer 100k residents
Minneapolis, MN-WI951,5832.5
Milwaukee, WI365512.3
Madison, WI207752.8
Green Bay, WI12—3.6
Duluth, MN-WI10—3.5
La Crosse, WI-MN6—3.5
Appleton, WI5—2.0
Oshkosh, WI52352.9
Wausau, WI5443.6
Whitewater, WI51184.7
Racine, WI3101.5
Marinette, WI-MI3—4.6

Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.

Team sizes at testing laboratories in Wisconsin

53.5% of Wisconsin's testing laboratories with employees had fewer than five people in March 2023, compared with 42.7% nationally. 67.4% had fewer than ten. That is the size of team where a missed call usually means nobody was free, not that nobody was on staff.

Testing laboratories in Wisconsin by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees7753.5%42.7%
5–9 employees2013.9%18.9%
10–19 employees149.7%17.1%
20–49 employees2114.6%12.8%
50 or more employees128.3%8.6%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

What testing laboratories in Wisconsin use the phone for

Testing labs serve contractors, manufacturers and property owners who need results on a schedule. Calls about sample drop-off, turnaround and results need quick routing.

Typical inbound and outbound calls for testing laboratories in Wisconsin:

After-hours calls

After-hours calls are mostly routine.

Callata voicemail is transcribed and triaged for urgency, and business-hours routing decides where calls go once you close.

What a phone system costs a testing laboratory in Wisconsin

Testing laboratories in Wisconsin average 17.9 employees, so the comparison uses an 18-person team. Priced per seat, 18 users would run $540.00 a month on RingCentral RingEX Core and $449.10 on Ooma Office Pro (month-to-month list prices, checked September 28, 2026). On Callata the same 18 people cost $359.00 a month, less than either per-seat plan.

The annual difference against RingCentral's monthly list price comes to $2,172. Some vendors discount annual contracts; the table shows month-to-month prices.

Monthly list price for an 18-person testing laboratory
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$359.00$4,308.00
Quo (Starter)$19.00 per user$342.00$4,104.00
Nextiva (Core)$23.00 per user$414.00$4,968.00
Ooma (Office Pro)$24.95 per user$449.10$5,389.20
Dialpad (Standard)$27.00 per user$486.00$5,832.00
RingCentral (RingEX Core)$30.00 per user$540.00$6,480.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Area codes in Wisconsin

Wisconsin has 8 geographic area codes in service according to NANPA. You can choose local numbers in the area codes your clients know, subject to carrier inventory, or port your current number for free.

Area codes in Wisconsin by assigned exchanges
Area codeExchangesTime zoneIn service sinceOverlay with
608785Central1955353
715785Central1947534
920785Central1997274
262634Central1999none
414552Central1947none
53498Central2010715
27429Central2023920
35313Central2023608

Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.

How Callata works for testing laboratories in Wisconsin

Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.

If you already have a number in Wisconsin, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.

Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.

Frequently asked questions

How many testing laboratories are in Wisconsin?

145 in 2023, according to Census County Business Patterns. They employed 2,596 people in mid-March.

Which Wisconsin metro area has the most testing laboratories?

Minneapolis, MN-WI, with 95 establishments in 2023.

What does a phone system cost an 18-person testing laboratory?

$540.00 a month on RingCentral RingEX Core or $449.10 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $359.00 on Callata ($99 a month with 5 users included, then $20 per additional user).

Do I need to register to text customers from a Wisconsin number?

Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.