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Business phone system for sporting goods stores in Virginia

455 sporting goods stores operated in Virginia in 2023. Where they are, how big their teams are, and what phone service costs them.

Establishments
455CBP 2023
Employees
6,106mid-March 2023
Per 100k residents
5.2U.S. 6.0
State rank
16th of 51by count

The sporting goods store industry in Virginia

County Business Patterns counts 455 establishments in Virginia classified as Sporting Goods Stores (NAICS 451110) for 2023. They employed 6,106 people in mid-March and reported $179.1 million in annual payroll. That is the 16th highest count among the 51 states and DC with published figures. Sporting goods stores make up 0.22% of the 210,842 business establishments in the state.

Per 100,000 residents (2024 estimate) Virginia has 5.2 sporting goods stores, 13.8% below the national rate of 6.0. The average establishment has 13.4 employees against 12.4 nationally. Payroll per employee is $29,336, in line with the U.S. figure of $29,426.

Sporting goods stores: Virginia compared with the U.S., 2023
MeasureVirginiaUnited States
Establishments45520,373
Mid-March employees6,106252,338
Annual payroll$179,123,000$7,425,397,000
Employees per establishment13.412.4
Payroll per employee$29,336$29,426
Establishments per 100,000 residents5.26.0

Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.

Where sporting goods stores in Virginia are concentrated

Census published sporting goods store counts for 14 metro or micropolitan areas that include part of Virginia. The largest is Washington, DC-VA-MD-WV, with 234 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 36% of the statewide total; the rest are outside any published area or in areas Census suppressed.

Sporting goods stores by metro or micropolitan area, Virginia, 2023
AreaEstablishmentsEmployeesPer 100k residents
Washington, DC-VA-MD-WV2343,4753.6
Virginia Beach, VA-NC881,1964.9
Richmond, VA661,1344.8
Kingsport, TN-VA302029.6
Roanoke, VA282388.9
Charlottesville, VA192298.4
Lynchburg, VA181836.8
Winchester, VA-WV121468.0
Harrisonburg, VA9—6.5
Danville, VA9668.9
Staunton, VA7565.4
Bluefield, WV-VA7—7.3
Blacksburg, VA5—2.7
Martinsville, VA3384.7

Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.

Team sizes at sporting goods stores in Virginia

45.5% of Virginia's sporting goods stores with employees had fewer than five people in March 2023, compared with 49.2% nationally. 67.7% had fewer than ten. That is the size of team where a missed call usually means nobody was free, not that nobody was on staff.

Sporting goods stores in Virginia by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees20745.5%49.2%
5–9 employees10122.2%20.8%
10–19 employees6915.2%15.9%
20–49 employees4910.8%8.3%
50 or more employees296.4%5.9%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

What sporting goods stores in Virginia use the phone for

Sporting goods stores take calls about stock, team orders and services such as bike or ski tuning. Team and school orders involve many follow-up calls.

Typical inbound and outbound calls for sporting goods stores in Virginia:

After-hours calls

After-hours calls are mostly stock questions.

Callata voicemail is transcribed and triaged for urgency, and business-hours routing decides where calls go once you close.

What a phone system costs a sporting goods store in Virginia

Sporting goods stores in Virginia average 13.4 employees, so the comparison uses a 13-person team. On a per-user plan that headcount sets the bill: $324.35 a month on Ooma Office Pro or $390.00 on RingCentral RingEX Core at list price (checked September 28, 2026). On Callata the same 13 people cost $259.00 a month, less than either per-seat plan.

The annual difference against RingCentral's monthly list price comes to $1,572. Some vendors discount annual contracts; the table shows month-to-month prices.

Monthly list price for a 13-person sporting goods store
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$259.00$3,108.00
Quo (Starter)$19.00 per user$247.00$2,964.00
Nextiva (Core)$23.00 per user$299.00$3,588.00
Ooma (Office Pro)$24.95 per user$324.35$3,892.20
Dialpad (Standard)$27.00 per user$351.00$4,212.00
RingCentral (RingEX Core)$30.00 per user$390.00$4,680.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Area codes in Virginia

Virginia has 10 geographic area codes in service according to NANPA. You can choose local numbers in the area codes your customers know, subject to carrier inventory, or port your current number for free.

Area codes in Virginia by assigned exchanges
Area codeExchangesTime zoneIn service sinceOverlay with
540786Eastern1995826
757785Eastern1996948
804781Eastern1973686
703775Eastern1947571
571632Eastern2000703
434509Eastern2001none
276373Eastern2001none
826125Eastern2022540
948101Eastern2022757
68631Eastern2024804

Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.

How Callata works for sporting goods stores in Virginia

For $99 a month, Callata puts a team of up to 5 on one plan ($20 for each person after that): up to 3 local numbers, unlimited inbound calls, a pooled allowance of 1,500 outbound US and Canada minutes per user, browser and cell calling, voicemail transcription with urgency triage, recorded calls with AI summaries and business-hours routing, with E911 on every number.

If you already have a number in Virginia, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.

Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.

Frequently asked questions

How many sporting goods stores are in Virginia?

455 in 2023, according to Census County Business Patterns. They employed 6,106 people in mid-March.

Which Virginia metro area has the most sporting goods stores?

Washington, DC-VA-MD-WV, with 234 establishments in 2023.

What does a phone system cost a 13-person sporting goods store?

$390.00 a month on RingCentral RingEX Core or $324.35 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $259.00 on Callata ($99 a month with 5 users included, then $20 per additional user).

Do I need to register to text customers from a Virginia number?

Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.