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Business phone system for sporting goods stores in Maryland

262 sporting goods stores operated in Maryland in 2023. Where they are, how big their teams are, and what phone service costs them.

Establishments
262CBP 2023
Employees
2,999mid-March 2023
Per 100k residents
4.2U.S. 6.0
State rank
26th of 51by count

How many sporting goods stores operate in Maryland

Maryland had 262 sporting goods stores in 2023, according to Census County Business Patterns (NAICS 451110, Sporting Goods Stores). They employed 2,999 people in mid-March and reported $85.9 million in annual payroll. That is the 26th highest count among the 51 states and DC with published figures. Sporting goods stores make up 0.18% of the 142,967 business establishments in the state.

Per 100,000 residents (2024 estimate) Maryland has 4.2 sporting goods stores, 30.2% below the national rate of 6.0. The average establishment has 11.4 employees against 12.4 nationally. Payroll per employee is $28,647, 2.6% below the U.S. figure of $29,426.

Sporting goods stores: Maryland compared with the U.S., 2023
MeasureMarylandUnited States
Establishments26220,373
Mid-March employees2,999252,338
Annual payroll$85,912,000$7,425,397,000
Employees per establishment11.412.4
Payroll per employee$28,647$29,426
Establishments per 100,000 residents4.26.0

Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.

Where sporting goods stores in Maryland are concentrated

Census published sporting goods store counts for 9 metro or micropolitan areas that include part of Maryland. The largest is Philadelphia, PA-NJ-DE-MD, with 275 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 65% of the statewide total; the rest are outside any published area or in areas Census suppressed.

Sporting goods stores by metro or micropolitan area, Maryland, 2023
AreaEstablishmentsEmployeesPer 100k residents
Philadelphia, PA-NJ-DE-MD2753,4144.3
Washington, DC-VA-MD-WV2343,4753.6
Baltimore, MD1381,7754.8
Hagerstown, MD-WV211066.7
Ocean Pines, MD12—22.1
Cumberland, MD-WV106910.7
Lexington Park, MD8753.8
Easton, MD85020.9
Salisbury, MD4—3.0

Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.

Team sizes at sporting goods stores in Maryland

53.6% of Maryland's sporting goods stores with employees had fewer than five people in March 2023, compared with 49.2% nationally. 75.1% had fewer than ten. At that size the phone is shared, so routing (who rings, when, and what happens after hours) matters more than the number of desk phones.

Sporting goods stores in Maryland by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees14053.6%49.2%
5–9 employees5621.5%20.8%
10–19 employees3011.5%15.9%
20–49 employees176.5%8.3%
50 or more employees186.9%5.9%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Calls a sporting goods store in Maryland has to catch

Sporting goods stores take calls about stock, team orders and services such as bike or ski tuning. Team and school orders involve many follow-up calls.

A few of the calls that come in to sporting goods stores in Maryland:

Business texting for sporting goods stores

Stores text order updates.

Texting from a local number in Maryland requires carrier registration (10DLC), a one-time $49 fee on Callata.

What a phone system costs a sporting goods store in Maryland

Sporting goods stores in Maryland average 11.4 employees, so the comparison uses an 11-person team. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 11 users on RingCentral RingEX Core cost $330.00 a month and 11 on Ooma Office Pro cost $274.45. Callata comes to $219.00 a month for 11 users ($99 a month with 5 users included, then $20 per additional user), below both.

Over a year, that is $1,332 less than RingCentral for a sporting goods store in Maryland of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.

Monthly list price for an 11-person sporting goods store
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$219.00$2,628.00
Quo (Starter)$19.00 per user$209.00$2,508.00
Nextiva (Core)$23.00 per user$253.00$3,036.00
Ooma (Office Pro)$24.95 per user$274.45$3,293.40
Dialpad (Standard)$27.00 per user$297.00$3,564.00
RingCentral (RingEX Core)$30.00 per user$330.00$3,960.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Area codes in Maryland

Maryland has 6 geographic area codes in service according to NANPA. Callata includes up to 3 local numbers, so a sporting goods store can hold a number in more than one of them.

Area codes in Maryland by assigned exchanges
Area codeExchangesTime zoneIn service sinceOverlay with
240785Eastern1997227, 301
443785Eastern1997410, 667
301784Eastern1947240, 227
410783Eastern1991443, 667
667452Eastern2012410, 443
227141Eastern2023240, 301

Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.

How Callata works for sporting goods stores in Maryland

Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.

Porting a number you already use in Maryland is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.

AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.

Frequently asked questions

How many sporting goods stores are in Maryland?

262 in 2023, according to Census County Business Patterns. They employed 2,999 people in mid-March.

Which Maryland metro area has the most sporting goods stores?

Philadelphia, PA-NJ-DE-MD, with 275 establishments in 2023.

What does a phone system cost an 11-person sporting goods store?

$330.00 a month on RingCentral RingEX Core or $274.45 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $219.00 on Callata ($99 a month with 5 users included, then $20 per additional user).

Do I need to register to text customers from a Maryland number?

Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.