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Business phone system for painting and wall covering contractors in Wisconsin

710 painting and wall covering contractors operated in Wisconsin in 2023. Where they are, how big their teams are, and what phone service costs them.

Establishments
710CBP 2023
Employees
3,102mid-March 2023
Per 100k residents
11.9U.S. 11.3
State rank
18th of 51by count

The painting contractor industry in Wisconsin

Wisconsin had 710 painting and wall covering contractors in 2023, according to Census County Business Patterns (NAICS 238320, Painting and Wall Covering Contractors). They employed 3,102 people in mid-March and reported $174.0 million in annual payroll. That is the 18th highest count among the 51 states and DC with published figures. Painting and wall covering contractors make up 0.49% of the 144,774 business establishments in the state.

Per 100,000 residents (2024 estimate) Wisconsin has 11.9 painting and wall covering contractors, 5.8% above the national rate of 11.3. The average establishment has 4.4 employees against 5.4 nationally. Payroll per employee is $56,103, in line with the U.S. figure of $55,165.

Painting and wall covering contractors: Wisconsin compared with the U.S., 2023
MeasureWisconsinUnited States
Establishments71038,280
Mid-March employees3,102208,201
Annual payroll$174,032,000$11,485,346,000
Employees per establishment4.45.4
Payroll per employee$56,103$55,165
Establishments per 100,000 residents11.911.3

Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.

Where painting and wall covering contractors in Wisconsin are concentrated

Census published painting contractor counts for 26 metro or micropolitan areas that include part of Wisconsin. The largest is Minneapolis, MN-WI, with 589 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 87% of the statewide total; the rest are outside any published area or in areas Census suppressed.

Painting and wall covering contractors by metro or micropolitan area, Wisconsin, 2023
AreaEstablishmentsEmployeesPer 100k residents
Minneapolis, MN-WI5892,92015.7
Milwaukee, WI2351,16014.9
Madison, WI8843612.4
Green Bay, WI4316912.8
Appleton, WI2810111.2
Kenosha, WI278116.0
Duluth, MN-WI24—8.5
Whitewater, WI226120.7
La Crosse, WI-MN215912.3
Racine, WI207410.1
Sheboygan, WI188215.2
Watertown, WI185120.9
Eau Claire, WI16979.1
Oshkosh, WI14968.1
Janesville, WI14258.5
Baraboo, WI133119.6
Fond du Lac, WI124411.5
Beaver Dam, WI112612.4
Manitowoc, WI94311.0
Wausau, WI8—5.8
Rice Lake, WI52410.7
Wisconsin Rapids, WI4—5.4
Stevens Point, WI4435.6
Menomonie, WI4798.7
Shawano, WI4—8.8

Top 25 of 26 areas by establishments. Source: Census CBP 2023.

Team sizes at painting and wall covering contractors in Wisconsin

75.4% of Wisconsin's painting and wall covering contractors with employees had fewer than five people in March 2023, compared with 75.1% nationally. 90.0% had fewer than ten. That is the size of team where a missed call usually means nobody was free, not that nobody was on staff.

Painting and wall covering contractors in Wisconsin by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees53575.4%75.1%
5–9 employees10414.6%13.7%
10–19 employees405.6%6.6%
20–49 employees273.8%3.4%
50 or more employees40.6%1.2%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Calls a painting contractor in Wisconsin has to catch

Painting contractors book work through estimate calls, and crews are often on ladders when the phone rings. Fast callbacks help win estimates before a competitor does. That holds for painting and wall covering contractors in Wisconsin as much as anywhere.

Calls a painting contractor in Wisconsin might handle in a typical week include:

After-hours calls

After-hours calls are mostly estimate requests.

Callata voicemail is transcribed and triaged for urgency, and business-hours routing decides where calls go once you close.

Phone system pricing for a 4-person painting contractor

Painting and wall covering contractors in Wisconsin average 4.4 employees, so the comparison uses a 4-person team. On a per-user plan that headcount sets the bill: $99.80 a month on Ooma Office Pro or $120.00 on RingCentral RingEX Core at list price (checked September 28, 2026). On Callata the same 4 people cost $99.00 a month, less than either per-seat plan.

The annual difference against RingCentral's monthly list price comes to $252. Some vendors discount annual contracts; the table shows month-to-month prices.

Monthly list price for a 4-person painting contractor
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$99.00$1,188.00
Quo (Starter)$19.00 per user$76.00$912.00
Nextiva (Core)$23.00 per user$92.00$1,104.00
Ooma (Office Pro)$24.95 per user$99.80$1,197.60
Dialpad (Standard)$27.00 per user$108.00$1,296.00
RingCentral (RingEX Core)$30.00 per user$120.00$1,440.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Area codes in Wisconsin

Wisconsin has 8 geographic area codes in service according to NANPA. You can choose local numbers in the area codes your customers know, subject to carrier inventory, or port your current number for free.

Area codes in Wisconsin by assigned exchanges
Area codeExchangesTime zoneIn service sinceOverlay with
608785Central1955353
715785Central1947534
920785Central1997274
262634Central1999none
414552Central1947none
53498Central2010715
27429Central2023920
35313Central2023608

Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.

How Callata works for painting and wall covering contractors in Wisconsin

Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.

If you already have a number in Wisconsin, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.

Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.

Frequently asked questions

How many painting and wall covering contractors are in Wisconsin?

710 in 2023, according to Census County Business Patterns. They employed 3,102 people in mid-March.

Which Wisconsin metro area has the most painting and wall covering contractors?

Minneapolis, MN-WI, with 589 establishments in 2023.

What does a phone system cost a 4-person painting contractor?

$120.00 a month on RingCentral RingEX Core or $99.80 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $99.00 on Callata ($99 a month with 5 users included, then $20 per additional user).

Do I need to register to text customers from a Wisconsin number?

Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.