Business phone system for optical goods stores in North Dakota
26 optical goods stores operated in North Dakota in 2023. Where they are, how big their teams are, and what phone service costs them.
- Establishments
- 26CBP 2023
- Employees
- 134mid-March 2023
- Per 100k residents
- 3.3U.S. 3.4
- State rank
- 48th of 51by count
The optical goods store industry in North Dakota
County Business Patterns counts 26 establishments in North Dakota classified as Optical Goods Stores (NAICS 446130) for 2023. They employed 134 people in mid-March and reported $5,784,000 in annual payroll. That is the 48th highest count among the 51 states and DC with published figures. Optical goods stores make up 0.10% of the 25,402 business establishments in the state.
Per 100,000 residents (2024 estimate) North Dakota has 3.3 optical goods stores, 5.3% below the national rate of 3.4. The average establishment has 5.2 employees against 6.8 nationally. Payroll per employee is $43,164, 4.9% above the U.S. figure of $41,152.
| Measure | North Dakota | United States |
|---|---|---|
| Establishments | 26 | 11,719 |
| Mid-March employees | 134 (moderate noise) | 79,762 (moderate noise) |
| Annual payroll | $5,784,000 | $3,282,400,000 (moderate noise) |
| Employees per establishment | 5.2 | 6.8 |
| Payroll per employee | $43,164 | $41,152 |
| Establishments per 100,000 residents | 3.3 | 3.4 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Where optical goods stores in North Dakota are concentrated
Census published optical goods store counts for 4 metro or micropolitan areas that include part of North Dakota. The largest is Fargo, ND-MN, with 10 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 42% of the statewide total; the rest are outside any published area or in areas Census suppressed.
| Area | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| Fargo, ND-MN | 10 | 44 | 3.7 |
| Bismarck, ND | 7 | — | 5.0 |
| Grand Forks, ND-MN | 6 | 21 | 5.8 |
| Minot, ND | 4 | — | 5.3 |
Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.
Team sizes at optical goods stores in North Dakota
70.8% of North Dakota's optical goods stores with employees had fewer than five people in March 2023, compared with 47.4% nationally. 100.0% had fewer than ten. That is the size of team where a missed call usually means nobody was free, not that nobody was on staff.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 17 | 70.8% | 47.4% |
| 5–9 employees | 7 | 29.2% | 32.6% |
| 10–19 employees | not published | — | 17.1% |
| 20–49 employees | not published | — | 2.8% |
| 50 or more employees | 0 | 0.0% | 0.1% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Calls an optical goods store in North Dakota has to catch
Optical shops sell and repair eyewear, so callers want order status, fitting appointments and repair help. A quick answer about whether glasses are ready saves an unnecessary trip.
Calls an optical goods store in North Dakota might handle in a typical week include:
- The store calls a customer when an order arrives.
- An optometrist's office calls about a prescription.
- A customer calls to ask whether new lenses are in.
Calls after closing time
After-hours calls are usually order questions that can be returned the next day.
Callata voicemail is transcribed and triaged for urgency, and business-hours routing decides where calls go once you close.
What a phone system costs an optical goods store in North Dakota
Optical goods stores in North Dakota average 5.2 employees, so the comparison uses a 5-person team. Priced per seat, 5 users would run $150.00 a month on RingCentral RingEX Core and $124.75 on Ooma Office Pro (month-to-month list prices, checked September 28, 2026). On Callata the same 5 people cost $99.00 a month, less than either per-seat plan.
The annual difference against RingCentral's monthly list price comes to $612. Some vendors discount annual contracts; the table shows month-to-month prices.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $99.00 | $1,188.00 |
| Quo (Starter) | $19.00 per user | $95.00 | $1,140.00 |
| Nextiva (Core) | $23.00 per user | $115.00 | $1,380.00 |
| Ooma (Office Pro) | $24.95 per user | $124.75 | $1,497.00 |
| Dialpad (Standard) | $27.00 per user | $135.00 | $1,620.00 |
| RingCentral (RingEX Core) | $30.00 per user | $150.00 | $1,800.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Area codes in North Dakota
North Dakota has 1 geographic area code in service according to NANPA. You can choose local numbers in the area codes your customers know, subject to carrier inventory, or port your current number for free.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 701 | 743 | Central and Mountain | 1947 | none |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
How Callata works for optical goods stores in North Dakota
For $99 a month, Callata puts a team of up to 5 on one plan ($20 for each person after that): up to 3 local numbers, unlimited inbound calls, a pooled allowance of 1,500 outbound US and Canada minutes per user, browser and cell calling, voicemail transcription with urgency triage, recorded calls with AI summaries and business-hours routing, with E911 on every number.
If you already have a number in North Dakota, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.
Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.
Frequently asked questions
How many optical goods stores are in North Dakota?
26 in 2023, according to Census County Business Patterns. They employed 134 people in mid-March.
Which North Dakota metro area has the most optical goods stores?
Fargo, ND-MN, with 10 establishments in 2023.
What does a phone system cost a 5-person optical goods store?
$150.00 a month on RingCentral RingEX Core or $124.75 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $99.00 on Callata ($99 a month with 5 users included, then $20 per additional user).
Do I need to register to text customers from a North Dakota number?
Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.