CallataGuidesBusiness phone system for automotive oil change and lubrication shops in Wisconsin
188 automotive oil change and lubrication shops operated in Wisconsin in 2023. Where they are, how big their teams are, and what phone service costs them.
- Establishments
- 188CBP 2023
- Employees
- 1,380mid-March 2023
- Per 100k residents
- 3.2U.S. 2.7
- State rank
- 16th of 50by count
How many automotive oil change and lubrication shops operate in Wisconsin
The Census Bureau counted 188 automotive oil change and lubrication shops in Wisconsin in its 2023 County Business Patterns (NAICS 811191). They employed 1,380 people in mid-March and reported $42.1 million in annual payroll. That is the 16th highest count among the 50 states and DC with published figures. Automotive oil change and lubrication shops make up 0.13% of the 144,774 business establishments in the state.
Per 100,000 residents (2024 estimate) Wisconsin has 3.2 automotive oil change and lubrication shops, 18.1% above the national rate of 2.7. The average establishment has 7.3 employees against 8.5 nationally. Payroll per employee is $30,527, 13.7% below the U.S. figure of $35,384.
| Measure | Wisconsin | United States |
|---|---|---|
| Establishments | 188 | 9,085 |
| Mid-March employees | 1,380 (moderate noise) | 77,250 |
| Annual payroll | $42,127,000 | $2,733,449,000 |
| Employees per establishment | 7.3 | 8.5 |
| Payroll per employee | $30,527 | $35,384 |
| Establishments per 100,000 residents | 3.2 | 2.7 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Automotive oil change and lubrication shops by metro area in Wisconsin
Census published oil change shop counts for 20 metro or micropolitan areas that include part of Wisconsin. The largest is Minneapolis, MN-WI, with 91 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 81% of the statewide total; the rest are outside any published area or in areas Census suppressed.
| Area | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| Minneapolis, MN-WI | 91 | — | 2.4 |
| Milwaukee, WI | 56 | 542 | 3.6 |
| Madison, WI | 20 | 134 | 2.8 |
| Green Bay, WI | 15 | — | 4.5 |
| Duluth, MN-WI | 9 | — | 3.2 |
| Appleton, WI | 9 | 70 | 3.6 |
| Eau Claire, WI | 8 | 45 | 4.5 |
| Racine, WI | 5 | 37 | 2.5 |
| Oshkosh, WI | 5 | — | 2.9 |
| Kenosha, WI | 5 | 31 | 3.0 |
| Wausau, WI | 5 | 37 | 3.6 |
| Sheboygan, WI | 5 | 23 | 4.2 |
| Janesville, WI | 4 | — | 2.4 |
| Marinette, WI-MI | 4 | 27 | 6.1 |
| La Crosse, WI-MN | 3 | 26 | 1.8 |
| Beaver Dam, WI | 3 | 15 | 3.4 |
| Manitowoc, WI | 3 | — | 3.7 |
| Wisconsin Rapids, WI | 3 | 21 | 4.1 |
| Stevens Point, WI | 3 | — | 4.2 |
| Baraboo, WI | 3 | 20 | 4.5 |
Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.
Team sizes at automotive oil change and lubrication shops in Wisconsin
27.7% of Wisconsin's automotive oil change and lubrication shops with employees had fewer than five people in March 2023, compared with 28.9% nationally. 77.1% had fewer than ten. At that size the phone is shared, so routing (who rings, when, and what happens after hours) matters more than the number of desk phones.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 52 | 27.7% | 28.9% |
| 5–9 employees | 93 | 49.5% | 36.2% |
| 10–19 employees | 37 | 19.7% | 30.3% |
| 20–49 employees | 6 | 3.2% | 4.3% |
| 50 or more employees | 0 | 0.0% | 0.3% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
What automotive oil change and lubrication shops in Wisconsin use the phone for
Quick-lube shops rely on walk-ins but still take calls about hours, wait times and services. Answering quickly brings customers in.
Calls an oil change shop in Wisconsin might handle in a typical week include:
- A fleet calls about service.
- The shop calls a customer about a reminder.
- A customer calls about a fluid leak.
Business texting for automotive oil change and lubrication shops
Shops text service reminders.
Texting from a local number in Wisconsin requires carrier registration (10DLC), a one-time $49 fee on Callata.
Phone system pricing for a 7-person oil change shop
Automotive oil change and lubrication shops in Wisconsin average 7.3 employees, so the comparison uses a 7-person team. On a per-user plan that headcount sets the bill: $174.65 a month on Ooma Office Pro or $210.00 on RingCentral RingEX Core at list price (checked September 28, 2026). Callata comes to $139.00 a month for 7 users ($99 a month with 5 users included, then $20 per additional user), below both.
Over a year, that is $852 less than RingCentral for an oil change shop in Wisconsin of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $139.00 | $1,668.00 |
| Quo (Starter) | $19.00 per user | $133.00 | $1,596.00 |
| Nextiva (Core) | $23.00 per user | $161.00 | $1,932.00 |
| Ooma (Office Pro) | $24.95 per user | $174.65 | $2,095.80 |
| Dialpad (Standard) | $27.00 per user | $189.00 | $2,268.00 |
| RingCentral (RingEX Core) | $30.00 per user | $210.00 | $2,520.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Area codes in Wisconsin
Wisconsin has 8 geographic area codes in service according to NANPA. Callata includes up to 3 local numbers, so an oil change shop can hold a number in more than one of them.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 608 | 785 | Central | 1955 | 353 |
| 715 | 785 | Central | 1947 | 534 |
| 920 | 785 | Central | 1997 | 274 |
| 262 | 634 | Central | 1999 | none |
| 414 | 552 | Central | 1947 | none |
| 534 | 98 | Central | 2010 | 715 |
| 274 | 29 | Central | 2023 | 920 |
| 353 | 13 | Central | 2023 | 608 |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
How Callata works for automotive oil change and lubrication shops in Wisconsin
Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.
Porting a number you already use in Wisconsin is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.
AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.
Frequently asked questions
How many automotive oil change and lubrication shops are in Wisconsin?
188 in 2023, according to Census County Business Patterns. They employed 1,380 people in mid-March.
Which Wisconsin metro area has the most automotive oil change and lubrication shops?
Minneapolis, MN-WI, with 91 establishments in 2023.
What does a phone system cost a 7-person oil change shop?
$210.00 a month on RingCentral RingEX Core or $174.65 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $139.00 on Callata ($99 a month with 5 users included, then $20 per additional user).
Do I need to register to text customers from a Wisconsin number?
Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.